Marketing Plan For App - CareerHelp
“TIME TO PUT A DENT IN THE UNIVERSE. NO MORE REGRETS!!”

1 • EXECUTIVE SUMMARY
2 • SITUATION ANALYSIS
3 • GOAL
4 • STRATEGY
5 • TACTICS
6 • IMPLEMENTATION

EXECUTIVE SUMMARY
Students are always worried about their career and often
fail to take the right career path due to lack of guidance
and exposure.
Parents also follow the same set tradition without
taking care of changing trends.
CareerHelp aims to provide one to one career counseling to
students through an interactive app.
The app CareerHelp will also provide real time updates on exams
and resources for learning.

COMPANY/APP OVERVIEW
Provide personalized career counseling to students at
affordable costs from industry leaders, senior students
and experienced career counselors.
Other Features
–
1. Option to read/write reviews of colleges/universities.
2. Option to head to 'Career Wikipedia' to learn
about resources on various fields.
3. Option to stay updated about upcoming exams.

MARKET OVERVIEW
In foreign countries, each student is given personalized career
planning in schools in 10th and 12th standard.
This is not the case in India which leads students to take
wrong career decisions and hence they spoil a lot of their time.
This is one of the major reasons for huge unemployment is
our country as well.
There are not many services or apps available for this
in the Indian market.
Hence this needs to be resolved.

TARGET AUDIENCE
•STUDENTS
•PARENTS
•SCHOOLS
•ACADEMICIANS/
CAREER COUNSELLORS/
MENTORS

GOAL
•Provide 100% assistance to students in taking the
right career path.
•Provide real-time updates on upcoming exams so that
students do not miss out the most important days
of their academic life.
•Provide relevant studying resources and guides so
that students can always stay at par with global standards
and do not stay limited to bookish knowledge.
•Help parents understand their childrens position better.

STRATEGY

CUSTOMERS
•Students
•Parents
•Teachers

COLLABORATORS
•Senior Students
•Career Counselors
•Industry Leaders
•Mentors
•Various websites on guides, resources
•MOOCs websites

DIRECT COMPETITORS
CareerKhojj
Talenjaro
INDIRECT COMPETITORS
CareerGuide.com
Mapmytalent.com

CUSTOMER VALUE PROPOSITION
“TIME TO PUT A DENT IN THE UNIVERSE. NO MORE REGRETS!!”
Career guidance directly from industry leaders and senior
students at your fingertips.
Access to career Wikipedia with new updates everyday.
“Just keep expanding your knowledge.”
Parents get to know about their childs progress real-time!

COLLABORATOR VALUE PROPOSITION
•Approach senior professors to act as mentors.
•Approach senior students from various colleges
or universities to be mentors and provide relevant
and unbiased information about that particular college.
•Approach career counselors to be a part of the program.
•Collaborate with various websites and blogs to share
their contents on resources.

TACTICS

PRODUCT
FREE FEATURES
•Option to choose an expert and set a meeting over
Skype/call.
•Option to choose a senior student from a particular
•university.
•Option to read reviews of colleges/universities.
•Option to write reviews of colleges/universities
•Option to head to 'Career Wikipedia' to learn about
•resources on various fields.
•Option to stay updated about upcoming exams.

PRODUCT
PREMIUM FEATURES
1. Only a few counseling sessions will be free per
student after which they will be charged an
amount for each mentor session.
2. If a parent wants to keep a track record of his/her
child to understand his/her growth with our help,
they need to pay yearly fees for availing
this feature.

PLACE
Google store - Android app
Website - A landing page describing the app,
advantages, and containing the blog to
'Career Wikipedia', link to download the
app, subscription option to receive daily
updates and newsletters.

PROMOTION
• Pitch the app in various schools.
•Will make Digital banners and circulate among school
/college/university groups on social media.
•Conduct free workshops to spread awareness of the cons
of taking wrong career decisions and simultaneously
marketing our app.
•Lay out social media campaigns, competitions to increase
prominence.
• Approach media sites for free PR.
• Try influencer marketing by approaching professors who
will agree to share about the app over social media.

PRICE
Yearly basis - Rs 1000 for getting expert
advice after free sessions are
over.
Yearly basis - Rs 6000 initially and Rs. 12000
later after parents can stay
updated on their childs
performance.

WHY SUCH PRICE?
Price has to be kept low because career guidance should
be provided to each and every student.
Low price will attract our target audience successfully
towards the app and they will slowly adopt the premium
features once they understand the importance of the app.
The price can be increased afterwards once parents get
habituated with this feature and enjoy it.
Maintaining track record is quite cumbersome
and will require direct help from schools.

IMPLEMENTATION

INFRASTRUCTURE
•Founders
•Developers – Managing App
•Marketing Team
•Operations Team
•Renowned and Qualified Mentors
•Career Counselors
•Students from various universities
•UX Designer and Graphic Designer
•Content Writers

SCHEDULE
•Students can log in to the app anytime to
ask questions on career.
•Students can log in to the app and schedule meetings
over Skype/voice call all round the year with experts
(mentors/counselors/senior students)
•Students can access the app/website anytime to know
about learning resources or getting exam updates.
•Parents can log in anytime to see their childs progress,
real time.

PROCESS
•Sign Up to the app
•Choose an expert or a senior student to seek
advice from them or post questions.
•Schedule Skype/Voice Call to get advice.
•Give information about class and interests to
get real time updates about upcoming exams.