i have to thank some companies for data

1. Preface_____________________________________________________
My final project report of Bachelor’s degree in Computer Science
Engineering at theSchool of. Engineering and Technology Apeejay Stya
University Sohna I’m in my final year last semester and therefore I
conducted an internship. in Eli India, I wanted to benefit from the
experience. After following 3 internships in Europe during my previous
education, I wanted a new challenge. improving and developing new sets of
skills, My main goals is to improve myself for a future battle of Skills. I’m a
PhD Candidate in Management. This is why I choose to follow my
internship in Social Media to learn and develop new sets of skills and work
experience.
In this internship report I will describe my experiences during my internship
period. The internship report contains an overview of the internship company
and the activities, tasks and projects that I have worked on during my
internship. Writing this report, I also will describe and reflect my learning
objects and personal goals that I have set during my internship period.
Besides my internship, I really enjoyed my stay in Practice Builders , It was
a great experience and I want to thank everybody.
Table Contents
1-Overview of the company
1.1 Healthcare
1.2 Market Research
1.3 Financial Services
1.4 Insurance & Annuities
1.5 Media & Publications
1.6 Marketing & Sales

2. 2-Introduction
3-Company Organisation
4 Social Media
5 Types of Social Media
5.1-SOCIAL MEDIA IN MARKET RELATION
5.2 Relation Networks
5.3 Social Media sharing
5.4 Online ReviewSocial Publishing Platforms
5.5 Interested based Networks
5.6 Discussion Forums
5.7 E-commerce
6 Product Innovation
.6.1 Definition of Social Media
6.2 Definition of Social Media Computing
6.3 An Emerging Trend in Social Media
7 -Social Media Product Life Cycle
8-Challenge of Digital Marketing
9-Benefits of Digital Marketing
10-Challenge of Digital Marketing
11-Life Style Management
12-Digital Management system
13-Future Growth

3. 14- Social Media in the Product Lifecycle
15- Online innovation
16- Digital Right Management
17-Blogging out your Idea
18-Branding your Business
19-Conclusion
1-Overview of Company
Eli India is a Group 40+ independent business units held together by
common values and principles are driven by a passion for excellence and
committed to keep the spirit going.Eli India believe that business runs best
when it is entrepreneurial and nimble, look straight at the reality of the
business, and we embrace creativity, teamwork, and straight-talk to solve
problems and seize opportunities. Eli India encourage leaders to create flat
management structures where talented, hardworking people are empowered

4. to succeed. Eli India provides products and services across various industry
verticals. We are a 'transformation catalyst' that drives business success.Eli
India operates in the following business arenas.
Healthcare
Market Research
Financial Services
Insurance & Annuities
Media & Publications
1.2 MARKET RESEARCH
ELIndia is an-old player in the market research industry, they offer in-depth
market analysis, providing businesses with the insight needed to make smart
and tactical business decisions.
Their market research services offer detailed market size forecasts that
incorporate the major economic, scientific, and technological developments
in industrial, pharmaceutical, and high technology organisations. Industry
analysis and market forecasts for advanced materials, high-tech systems and
components, nanotechnology and novel processing methods are at the
forefront of the company's expertise.
Clients include: 57 out of the top Fortune 100 companies are our customers;
More than 40% of Fortune 500 companies are our customers and 13 out of
the top 20 Business Schools are our customers
1.3 FINANCIAL SERVICES

5. Through more than six autonomous businesses, Eli offers a plethora of
financial services
The vision is to be the first choice for customers and clients seeking quality
financial solutions. their customers and clients benefit from the full services
receivables management solutions. Eli has a solid track record of investment
success with financially sound companies and converting cash-burning
companies into cash-generating companies. their investment opportunities
encompass those businesses around the Financial Services and Revenue
Cycle Management arenas.
Service offerings: Full-Service Revenue Cycle Management; Billing
Services; Collections and Denial Management Services; Accounts Receivable
Management.
1.1 HEALTHCARE
Eli Global has a diversified portfolio of services in the health care industry in
the United States and the United Kingdom, working towards making health
systems work better. help building stronger, higher-quality health systems
that are sustainable for the long term.
We are committed to introducing innovative approaches, products, and
services that can improve personal health and promote healthier populations
in local communities, core capabilities in clinical care resources, information
and technology enable us to meet the evolving needs of changing health care
environments.
Service offerings: Professional Certifications; Practice Management; EMR/
EHR; Practice Marketing and Advertising; Reputation Management; Patient
Engagement; Revenue Cycle Management; Private-Pay Senior Care;
Compliance, Audit, Risk Management
1.5 MEDIA & PUBLICATIONS
Media & Publications division serves consumer enthusiasts in multiple areas,
including sports memorabilia collecting, aftermarket automotive, home decor,
outdoor sports, cooking, and entertainment.

6. ELIndia magazines, websites, apps, books, products, and videos provide the
best information for enthusiasts, while the communities allow them to share
with others who have similar interests. With a well-diversified group of
products that have been around for more than 50 years, we strategically
utilise multiple office settings around the world (including India and the
Philippines). Product offerings: Sports collectible valuation; Magazines;
Books; Apparel & Accessories.Product offerings: Sports collectible valuation;
Magazines; Books; Apparel & By offering competitive interest rates and
benefits and smaller premiums, our insurance product portfolio offers
customers with reliable payments in retirement regardless of market
fluctuations.
1.4 INSURANCE & ANNUITIES
In business for more than 50 years, the insurance services have the capability
and experience to serve customers better in retirement planning. help
customers plan better to have a steady stream of income during their
retirement.
By offering competitive interest rates and benefits and smaller premiums, our
insurance product portfolio offers customers with reliable payments in
retirement regardless of market fluctuations.
2-Introduction
During The Internship, I was introduced to Mr Sanjay, associate Director
at Eli India and Mr Manish and Ms Umang guided me during my stay in
company. I want to learn about new ideas and strategies on how to improve
the company’s position in the market using Social Media, and how to get
some bonds.
As a Researcher i was interested to collect new ideas for building my own

7. idea and Brand, promoting and planning any kind of events.
Before the Internship i did 3 interview to get it done.
3-COMPANY ORGANISATION
Eli India is a part of Eli Global - a globally diversified information and
financial services group founded in 1991. Eli Global Invests in companies
when it sees opportunities. Eli acquires companies, sets up their international
operations, and makes them profitable. Today, the company have more than
40 business units in diverse verticals across three continents.
Eli started its India operations in 2007. Today, Eli India has offices in four
cities - Faridabad, Gurgaon, Hyderabad and Chennai. Together, the India
offices have a talented workforce of 2000+ employees specialising in Market
Research, Technology, Medical Coding, Finance, Marketing & Sales,
Business Operations Excellence, Human Resources, Sales & Business
Development, Content Creation, and Business Process Outsourcing. Before
my internship began my expectation was high, because it involved an abroad
internship. I already followed several internships and already knew what to
expect from an internship in general. With the knowledge I obtained, I knew I
could learn much and I knew I could achieve my learning objectives. on
Social Media TrainingOn my first day they Introduced me to the The
colleagues that I have worked with. were very nice and helpful. There was
many interns from different studies and with different specialties. This was
very useful because you can learn and share the knowledge with each others.
Overall my introduction with the company went really well. The work fits my
education and I felt I could learn a lot The tasks and project that I was
assigned to do was very interesting. At the beginning, I noticed that the work
in Social Media was very exciting with different communications tools
such as Facebook, Twitter and LinkedIn. This was a great opportunity.
providing unique and customised services from venue selection, decor social
media optimisation. During my internship at ELI India I have learned on
multiple tasks, projects and activities. can be divided into daily tasks that
involve office work.. Collect data from blog, and publish itUse local
platform. to promote FastLane. promotion with the following ways: Posting
blogs and articles
Promoting FastLane through blogs and articles, writing about the theme,

8. networking, venue, vendors, etc . Adding photos & videos
Adding promotional pictures and videos on the website. Promotions &
contests
Promoting event aspects and creating and developing promotional contests
with the opportunity to win. using Social Media to connect and communicate
with our fallows, attendees and clients on a regular basis. Like: Facebook,
LinkedIn ,Google, Youtube. Learned How we promote any events in social
media and events in websites. Publishing small adds . racking all the social
media tools . Analyse social media activities on Facebook, Twitter, the
websites traffics, Youtube and Flickr. Monitoring all of our post, group
amounts, photos & videos views and promotions through the different social
media platform

9. 4-Social Media
Social Media is a digital marketing for a digital marketing for customer to
drive them outline experience used to change the products brand to be good
and engaged audience in digital strategy based application that allow a
creation and exchange of User-generated content where people talk , share
data, nowadays, type of social media is completely isolated from others, as
major networks adjust their functionalities to offer more services to their
users as well as Pinterest’s acquisition of new advertising technologies. To
help you distinguish different types of social media, we highlighted the
primary capabilities of different online services, and illustrated each with
examples of major players.

10. 5-Types Of Social Media
SOCIAL MEDIA DISCUSSION FORUM
MEDIA SHARING
NETWORK
BOOKING
MARKING SITES
E-COMERCE
SOCIAL PUBLISHING
online review
Personal
network
Interested based
Network

11. 5.1-SOCIAL MEDIA IN MARKET RELATION
5.2 Relationship networks
You can’t talk about types of social media without first mentioning major
networks such as Facebook. While personal relationship networks aren’t the
oldest type of social media, they can be called the most defining of them all.
CUSTOMER
CUSTOMER
REST OF COMPANY REST OF COMPANY
SALES
MARKETING
SALES
PRIMARILY TWO WAY
PRIMARILY ONE
WAY

12. These channels were one of the first ones to offer public mini-sites, which
later became known as profiles, with extensive information about the user,
and most often require them to register with their real name. Relationship
networks allowed us to keep all our communications in one place, on our
Walls, Timelines or private messages, and share updates with our entire
networks in one click. They vary from professional relationship networks that
help you find work, connect with other professionals in the field, and share
recommendations, to romantic relationship networks that help you find single
users in your area
Relationship networks also offer a unique chance for brands to connect to
their users on a personal level. These days, it is necessary for most brands to
have a Facebook Page or a Twitter account, in order to reach out to their
audience online and answer any customer service queries that may arise.
5.3 Social Media sharing networks
This type of social network is defined by the primary type of media shared
among users. Facebook and Twitter have amazing video and image-sharing
capabilities; however, the majority of posts shared on these channels contain
text. For channels such as Flickr or Instagram, however, images are the main
focus—users have to choose, upload and edit image files before proceeding
with anything else, such as captions or mentions of other users. Similarly,
with sites such as YouTube and Vimeo, or apps like Vine and Snapchat, video
is the primary mode of communication.
When determining whether or not your business needs to establish a presence
on a media sharing network, it’s important to consider your available
resources. If there’s one thing the most successful brands on platforms like
YouTube or Instagram have in common, it’s a thoroughly planned mission
and carefully designed media assets, usually following a certain theme. To
increase your business’s chances of success on media sharing networks,
consult our extensive library of resources.

13. 5.4 Online reviews
Location-based review services such as Yelp and Urban-spoon are getting
more traction as personal social networks adopt geolocation, and more users
choose to consult the Internet along with their friends for recommendations
of best dining spots. There are sites to review anything from hotels, restaurant
or your latest employer—and user reviews have more weight than ever
before. Sites like Airbnb and Uber, the biggest service providers in the
emerging sharing economy, rely largely on host and driver reviews,
respectively, to determine who benefits from the service.
It’s vital for your brand to have the ability to leverage user reviews, whether
positive or negative, to maintain client relationships. The Internet is a huge
collective knowledge base, and more and more consumers choose to consult
the public opinion online to determine whether the brand is worth their
business. In order to do this in a cost-effective way, select a customer success
team member to address reviews on sites relevant for your business. Entrust
them with answering any questions or concerns from clients with average or
dissatisfactory experiences, and see if there is anything that can be done on
your end to turn a possible detractor into a fan. For more on this topic, read
our blog posts on how to respond to negative reviews and online reputation
management.
5.5 Discussion forums
Discussion forums is one of the oldest types of social media. Before we
connected to our first university friends on The Facebook, we discussed pop
culture, current affairs, and asked for help on forums. Perhaps it’s that
unquenchable desire to get a share of collective knowledge that accounts for
the wide reach and numerous users on forums such as reddit. “The front page
of the Internet,” as well as other forums like Quora and Digg, seldomly
require the person’s real name to register and post, allowing for complete
anonymity, if desired - how to promote your blog
However, while anonymity may be an attractive feature for some users, we
don’t recommend that brands adopt it. This defeats the purpose of being
present on such a network; your best bet at promoting your business on a

14. forum is by sharing content relevant to a discussion, and participating in as
many discussions as possible. Be very careful to avoid explicit self-
promotion—if you can, leave promotion of your brand to your brand
ambassadors. Both moderators and users on networks such as reddit are
sensitive to advertising disguised as a post, and this can seriously damage the
perception of your brand. The best strategy is to offer expertise in your field
by joining an existing discussion and linking to an article hosted on your
official blog or a how-to video tutorial, for example. You can also go the
General Electric route and share cool moments from behind the scenes of
your workday, as they did in this cool video.
5.6 Social publishing platforms
Social publishing platforms consist of blogs and microblogs, where long and
short-form written content can be shared with other users. These platforms
range from real-time interaction networks such as Twitter—which, while still
officially placed in the category of microblogging platforms, is not normally
included in the blogging category by most users—to Medium and Tumblr,
which are battling it out for the title of the best interactive social publishing;
to more traditional blogging platforms, such as WordPress and Blogger.
While the benefits of Twitter for business are too obvious to recount, a
blogging platform is a different story. If your promotion strategy includes
content marketing (and if it doesn’t, you might want to consider it), your
business can gain visibility by keeping a blog. Not only does a blog help
increase awareness of your business and generate more engaging content for
your social channels such as Facebook, it can also help carve out a niche for
your brand as a thought leader in your industry. If you find the idea of starting
a blog as scary as scaling a mountain, here are some steps to help you get to
the top:
In the early days of the Internet (think “Hosting your own site on Geo cities”
era), content discovery online was a difficult task. Nowadays, there is a
plethora of interesting, useful and enlightening content online, and sifting
through all of it on your own is simply impossible. Of course, search engines
like Google come in very handy when you know what to look for, but when

15. you only have a vague idea of content you’d like to read or watch, there’s
bookmarking sites. These are web services like StumbleUpon, Pinterest, and
Flip board, where users collect content from elsewhere on the Internet, and
save it to their account on the platform. This content can be private or public,
and shared with other users. Often, these bookmarking sites will then suggest
content similar to the links or images you have already saved on the network.
First and foremost, businesses can benefit from making their website
bookmark-friendly. This entails optimising the headlines and images on your
blog or website for RSS feeds, making them easier to access and read for
your audience. Your brand might also benefit from ensuring the articles or
videos can be pinned with Pinterest’s browser extension. Finally, pay close
attention to the images featured on your site or blog—these are the window
displays of Pins, so you want them to be good representations of your
content.
Secondly, bookmarking sites are great tools for content curation. You can
create your own Pinterest board or Flipboard magazine to sort through the
most engaging content on your topic of choosing from third-party sources,
and showcase content from your own blogs. If your brand uses Hoot suite,
you can then add content to your RSS feeds or bookmarking sites such as
Pinterest or Flip board right in your dashboard! Dive into some of our
resources if you’re not sure where to start with your Pinterest or Flip-board
strategy
5.7 Interest-based networks
One of the most wonderful opportunities presented by social media is the
ability to find people with common interests, no matter how niche these
hobbies may first appear to be. In addition to Facebook and LinkedIn Groups
and Google+ communities, there are whole networks dedicated to exploration
of interest—such as Last.fm for musicians and music lovers, and Goodreads
for authors and avid readers.
Keeping an account on one of these interest-based networks may not be a
wise use of your brand’s resources—you don’t want to end up with a
neglected social media account. However, it’s another story if your customers
and social audience all share a common interest, and you know this simply

16. due to the nature of your business. Such is the case for publishing houses, for
example, and their book-loving clients. A hobby or interest-based network is
a good place to keep up with current trends among fans of a particular
industry or its products.
5.8 E-commerce
Last but not least, a big trend emerging across all types of social media is the
ability to view and purchase desired goods with a click of a button. Sites such
as e-commerce sites aggregate products from different retailers in a single
online marketplace, this services allow small businesses and individual to
sell their products without an existing brick-and-mortar location. Over the
past year, e-commerce elements have been adopted by many networks whose
primary functionalities place them in different categories, such as Pinterest,
Twitter, and Facebook.
Many consumers, especially Millennials, are researching and making their
purchases online. If the size of your brand allows is, an online store, or, at the
very least, an online catalogue is essential to attract Generation Y clients. E-
commerce sites and sites with e-commerce capabilities, such as Pinterest, can
be a good solution for brands who aren’t currently hosting an online store as
part of their website. If your business doesn’t have an e-commerce
partnership with a major distributor like Amazon, you may soon be able to
incorporate Buy buttons into social networks like Twitter.

17. 6-Product Innovation
Social media is changing the face of our personal interactions, with an
unprecedented rate of adoption that outpaces previous innovations such as the
radio, telephone, television, and even the iPod. These tools are intuitive to use
and allow people to share information, collaborate, discuss common interests
and build relationships. With this trend well underway, businesses are
beginning to explore how social media can help them grow and improve
profits, not just with common practices such as outbound marketing, but to
enhance business interactions as part of the innovation and product
development process.
An increasing number of companies are trying to make sense of the world
of Web 2.0, Enterprise 2.0, social media applications and social computing
technologies, and align their innovation and strategic product development
priorities with social initiatives. How can companies improve product
innovation by leveraging this fundamental communications shift in our
society today?
To understand how social media is impacting product innovation, a company
named Kalypso surveyed over 90 manufacturing and service companies
followed by in-depth interviews of select businesses. The goal of the research
was to better understand how the worlds of product innovation and social
media are coming together to provide new business value in the form of
Social Product Innovation.
6.1 Definition of Social Media
– Social media is a set of applications that allows the creation and exchange
of user-generated content in collaborative, community setting.

18. 6.2 Definition of Social Computing
The practice of applying social media, Web 2.0 and Enterprise 2.0
technologies to business.
The practice of leveraging Social Computing principles and technologies to
support the product development process, innovation and business goals,
programs and resources. Social technologies relate to innovation and product
development in two key areas:
Figure 1
Two Areas where Social Media Technologies Relate to Innovation and
Product Development
Social Media and Product Innovation 2
The results of the research are promising. In short, Kalypso has found:
Over one-half of surveyed companies are using social media in product
innovation to some extent. Although the majority of responding
companies has taken some action, most of these companies have only
piloted the use of social media on a small number of their product
innovation initiatives.
Those using social media for product innovation are gaining business
benefits, including more (and better) new product ideas or

19. requirements, faster time to market, faster product adoption, lower
product costs, and lower product development costs. More importantly,
these improvements have resulted
in higher market share and improved product revenue.
The research found companies in all phases of adoption. While some
use social media in multiple phases of the product lifecycle, others are
just using it in the front end of innovation and ideation phases. Still
others are taking a passive approach, such as monitoring social
networks for customer needs and gauging the market’s perception of
brand. With widely varying approaches, there is certainly a need for
more clarity and understanding of how companies can leverage social
media in product innovation. Using social media in product innovation
is not straight- forward; there are no time-tested industry practices to
turn to as a guide. Companies interviewed report a general lack of
understanding within their organisations. Almost half (46 percent) of
surveyed companies admit that they are not sure which approaches
work best. Over one-third (36 percent) say they are challenged by a
lack of internal expertise or best practices
to follow.
Kalypso found that early adopters are leading the way with impressive
operational and financial results. Ultimately, companies are more likely
to succeed when they align innovation and strategic product
development priorities with Social Product Innovation initiatives.
6.3-An Emerging Trend in Social Media
While many companies are familiar with using social media for outbound
marketing and communication efforts, leveraging social media for
product innovation is a new concept for most. Interestingly, our
research found that with Social Product Innovation, action despite a
lack of strategy is not uncommon. While over two-thirds (70 percent)
of those we surveyed are either using or planning to use social media
for product innovation
(Figure 2), only one-third (33 percent) of this group have a plan and
only about half (51 percent) either have a plan or are developing one.
Our research uncovered practical Social Product Innovation examples

20. that varied from grass roots efforts to formal strategies with established
initiatives. While there are some early adopters with formal strategies
and established initiatives, for most companies, this is still extremely
new — only 22 percent have been doing it for more than a year (Figure
Figure 2:
Planned Use of Social Media for Product Innovation ,Clearly, companies are
experimenting. In fact, most companies surveyed indicate that they are only
using social media for a small percentage of their products or services. The
research shows that companies have not yet applied this across the board; this
is the early adoption phase where the majority of businesses are piloting and
“testing the waters.”

21. 7 Social Media in the Product Lifecycle
Many of the companies we surveyed have found a logical application
for social media in ideation and crowdsourcing during the “front end of
innovation.” Traditional product innovation methods like focus groups and
formal market research can be time consuming because of the large amount
of strategy and planning involved. Using social media to supplement these
activities can save time and money.
Product innovation, of course, is not limited to the front end of innovation;21
nor is social media. While social media is currently being used primarily
in the earlier phases of the product lifecycle, many of the companies surveyed
indicate that they started by using social media as an outbound
communications channel. The leaders are building on these early efforts and
using social media for both product innovation and inbound marketing.
Kalypso research showed that use in the front end of innovation will remain
relatively constant, but the use of social media in post launch and support
is expected to grow by 33 percent over the next 12 months (Figure 3).
The opportunity to gather feedback from customers is compelling, and will
be an important evolution in the use of social media in product innovation.
Figure 3:
Portions of the Product Lifecycle Using Social Media

22. 8-Social Media and Product Innovation
As it turns out, managing corporate communication and brand diffusion
across these new communication channels is quite different from what they
were used to. It is very difficult and costly to maintain a unified voice across
all channels and to control information flows to the outside world
(particularly for technology companies, whose employees are likely to be
Twitter or tech blog stars). The company needs to adjust to a 24/7 dialogue
with consumers, investors, and other stakeholders.
And this will require changes in product strategy. Companies are under
increasing pressure to significantly shorten their product cycles and rely
much less on well-choreographed and fully-controlled product releases. In a
world of constant information flows and leaks to the outside world, they need
to accept that they will have to work with smaller changes at shorter intervals
— and that they will be subjected to much more visibility and scrutiny from
the outside world.
First, think about what’s going on in the consumer’s mind at this point in the
process. They were motivated to buy a product, they used all their skills and
knowledge as a consumer to properly research it and do the purchase. They
have a lot of time, money, and emotional commitment to this product. And
now they’re home, and there’s the product, almost staring at them out of the
shopping bag, other words, the consumer already has formed basis for
evaluating the product’s performance. A yardstick so to speak.
When they actually use the product, three things can happen. The product
works better than expected. It delivers additional benefits they didn’t know
about or it delivers expected benefits better than they expected. If that
happens, the consumer reaches a state we call “delighted.”
But if the product works in a way that exactly matches their expectations: no
better and no worse. In that case, the consumer will be satisfied with the
purchase.

23. 9 Benefits of Innovation of Social media
Social media can add value in many aspects of product management across
various phases of the product lifecycle. This study looked at special benefits
achieved in the front end of innovation. For some companies, the benefit of
using social media in the front end were clear. Interestingly, the most
common approach combined social media with more traditional techniques.
For example, one of the companies surveyed uses social technologies
including Twitter, LinkedIn and Facebook to build a traditional focus group
to test a new packaging concept.
But what tangible benefits have been achieved? In the front end of
innovation, almost one-half of companies (46 percent) indicated that they
have gained more new product ideas or requirements from the use of social
media in product innovation (Figure 4). Perhaps more importantly, around the
same percentage of companies (43 percent) have bene ted from better new
product ideas or requirements. Additional benefits reported include faster
time to market, faster product adoption, and lower product development
costs. These benefits contribute to the success of new products or services
and help achieve higher product margins. As shown in Figure 4, the benefits
are primarily top-line focused, but have also resulted in lower product
development costs for many companies surveyed.
In addition to these soft benefits, there are tangible, financial benefits of using
social media in the front end of innovation. The survey participants reported
benefits as improvement percentages across a number of important new
product development metrics. The results varied, as companies reported
ranges of improvement from “no improvement”to “greater than 50 percent.”
Kalypso used a conservative approach to represent the ranges by representing
each range by the midpoint of the range or below, and calculated an average
of the bene ts achieved (Figure 5). Note that these percentages include those
that indicated “no improvement.” The reported benefits would be higher if
reported against only those that indicated improved performance.

24. Figure 5:
Tangible Benefits of Social Media in the Front End of Innovation
Companies significantly improved the metrics above. Although the benefits
are likely based on a small percentage of products, the benefits are
compelling and indicate a tremendous source of new value for companies.
One example of concrete benefits is from a design services rm that used
social media to recruit people to provide feedback on packaging for a new
consumer product. According to the rm, “The total cost was 1,600 GBP plus
the cost of postage as compared to a comparable traditional focus group,
which would be 5,000 GBP and would require six to seven groups to get to
the right demographic.”
Companies that achieve the most success have a more well-de ned Social
Product Innovation strategy, and tie this strategy to their overall product
innovation and development initiatives.

25. 10- Challenge Of Digital Marketing
Many companies face challenges identifying leading practices and defining
strategies. Despite these challenges, early adopters are gaining significant
business benefits from their efforts. One of the best gauges that can
be used to determine success in this early adoption phase is how many
companies plan to increase their use of social media for product innovation.
Of the companies that are using or planning to use social media for product
innovation, development and management, 90 percent are planning to
increase their usage over the next 12 months. No companies planned to
decrease it (Figure 6).
Figure 6:
Change in Use of Social Media for Product Innovation, Product Development
and Product Management
Companies that have started down the path of using social media for product
innovation do not plan to back off. About one-third (32 percent) are planning
to increase their use “significantly.” While initiatives are still in the early
stages, they are gaining momentum. There is a feeling that there will be a
fundamental shift, and few want to be left behind.

26. 11- Life Style Management
Everyone use the
way he sell his own business,

28. 12- Digital Management System
- The internet has transformed business marketing. No matter what you do,
the internet is likely to be at the heart of your marketing strategy.
There has, of course, been a rapid rise in the number of e-commerce
enterprises selling goods online. Some operate solely in the online sphere.
Many others are bricks and mortar businesses that are also offering products
and services via their websites.
But many other business models are using the internet to promote their
business via websites, blogs, email, social media sites like Twitter and
networking sites like LinkedIn. What's more, internet marketing enables you
to carry out marketing activities that range from market research to
improving customer service.At the very least, a website can help your
customers find you, providing contact details and showcasing your work. But
the marketing opportunities that the internet presents go much wider and
deeper than this.

29. You can tell visitors about your product or service and promote special offers.
You can improve customer service by giving useful information and enabling
customers to offer feedback.
Your website is no use if nobody visits it. Simple steps like choosing a
memorable name, promoting your website and driving traffic to your site via
email marketing campaigns and including your web address in printed
marketing materials and company stationery can all help.
Social media marketing is now routinely used by many businesses to promote
their businesses online and engage with customers and to build their
reputation and brand. Establishing a presence on Twitter, Facebook and
LinkedIn can allow you to communicate directly with exisiting and new,
target markets.
You can also use online equivalents to traditional marketing methods -
advertising on other websites that your target customers are likely to visit, for
example, or setting up affiliate marketing relationships with other companies.
But one of the best ways to get visibility is to appear high up in search engine
rankings. Search engine optimisation and pay per click advertising are
generally considered the best ways to get people to your site.
Email is a convenient and cost-effective way to tell existing and potential
customers about offers, to respond to queries and provide customer support.
Email messages can be used to highlight special offers and new products and
can help drive traffic to your website.
Email marketing has the benefit of lower costs and higher response rates than
traditional marketing mailings. It is also easy to track responses so that you
can easily test what works and tweak your emails to increase response rates.
But you can also use other forms of online communication as part of your
internet marketing strategy. You can write a blog, post comments on
discussion forums, write articles for industry websites and use social
networking to build relationships.

30. I’ve used tools for posting updates to social networks and reviewing what
others are saying for nearly sometime, now after using Tweetdeck back in
the day - Twitter killed that one off for general use.seems to be comfortably
the most popular free tool for posting and reviewing social media updates,
but many still don’t know it, it can be used as a personal social media
management tool too. It enables you to quickly post to all the main social
networks including Google+ company pages and review conversations and
messages. I’ve trialled many paid tools, but none come close. The paid
version is worthwhile IMO for adding campaign tracking and extra reports.
Searching still drive the majority of visits, leads and sales for most businesses
online, I believe that even marketers who outsource their SEO need to
understand different types of customer behaviour when searching to help
develop strategies for getting visibility AND creating content and messages
to help meet consumer needs.

31. “Sure, keyword rank and search engine visibility are critical, but
we also measure our performance on organic conversion increase.
utilise best practices with link building and generating targeted
citations, but we also insure that the traffic increases we generate
have the highest opportunity to convert into a lead or purchase. In
our view SEO is a marketing tactic, and that means we optimize
for lead generation.
fig) high quality leads

32. 13-Future Growth In Social Media
Forrester estimates that $716 million will be spent on social media this
year, growing to $3.1B in 2014. At That point, social media will be a
bigger marketing channel than both email and mobile, but still just a
fraction of the size of search or display advertising ($31.6B and $16B
respectively) Innovation Idea development and screening Inception
Concept development and testing; Test marketing Design Product
architecture and features Development Product development In-house
and pre-release,LinkedIn, Facebook, Twitter, Youtube, Innocentive,
Chaordix, Redesignme, Communispace, Spigit, Mzinga, Web storm
Wordpress, Typepad, Squarespace, LiveJournal, Blogger, BlogHarbor,
Xanga, Easyjournal, Open Salon, Vox they lead Social Media
Marketing
Where a customer lands is critical to the innovator because it will
affect whether they repurchase the product, whether they complain
about the product, and how they give word of mouth advice to others
about the product, positive or negative. You, as an innovator, have a
role to play no matter where the consumer lands you need to grow
your business.
If customers are delighted or satisfied, consider doing the following.
Congratulate them for making a great choice. People like being
reminded what good consumers they are. Also, this is the time to take

33. credit for delivering on the brand promise. This is also a good time to
ask them for a testimonial or to post a positive comment on social
media. And finally, make sure it’s easier for them to repurchase the
product. Perhaps give them a special order line or a trial discount on
future products.
14- Social Media in the Product Lifecycle
What began as a network set up to enable government laboratories to
share information with each other has set off a revolution that has
changed the entire world. Today, the digital media revolution has
moved beyond the virtual world and has transformed all facets of
modern lifestyle and culture. There is hardly any aspect of modern
society that has remained untouched by the digital media revolution.
Despite the social, political, and educational potential of digital media,
it has become the most convenient way to consume entertainment.
Movies can be streamed to mobile devices, songs can be played on
compact and versatile music players, and social media sites can be
accessed on smartphones – all thanks to digital media. Before the
digital media revolution, people could pit their video gaming skills
against just one or two other players. Today, millions of people from all
over the world play World of Warcraft (WoW) on the internet for hours
at a stretch. Entertainment has become a truly social experience
where people can interact with others who share their interests. In the
case of WoW, what was originally a real-time strategy game has
become a global phenomenon with a massive cultural impact.
Digital media has contributed to social change even through
entertainment options like the video games. In the past, almost all
popular video games portrayed women as delicate and weak

34. characters who had to be rescued by strong male players. WoW
included many strong female characters and allowed male gamers to
play as women. The presence of female characters attracted the
interest of female players, which, combined with the game’s popularity
on digital media, contributed to a significant change in archaic social
stereotypes.
15-ONLINE INNOVATION
Digital media has converted the entire world into one big
marketplace. An artist living in Australia can provide graphic
design services for clients all over the world. Digital media has
simplified the process of sale of products and services to a global
clientele from the comfort of one’s home. Companies have the
option of hiring people who work from home, which often leads to
numerous lifestyle changes within the family. Apart from
simplifying the existing setup, digital media has created numerous
career opportunities that simply could not have existed in the

35. past.The world is moving to a society where the internet will no
longer be restricted to humans alone. The Internet of Things is set
to create a network of interconnected devices that will result in
many more changes to our society and lifestyle. With growing
emphasis on universal access to high-speed internet, it can safely
be said that the digital media revolution is likely to result in many
more changes in the functioning of modern society.”
16-BLOGGING OUT YOUR IDEAS
Just sharing information such as marketing research can be a
value. For example, if your company collects information
about consumer preferences and a non-competing company
has different information about those same customers, you
could swap the data and learn more about your customers.

36. A partnership can be formed to share sales leads with each
other. When one company makes a sale, they give that lead to
the other company so they can go in there and make a sale.
This opens up a whole new source of leads to put into your
sales funnel.
Co-marketing can become much more aggressive than just
sharing information and sales leads. For example, each
company in the partnership could promote and sell the other
one’s products and services. If you sell real estate, you might
want to co-promote with moving companies. Once you’ve
established a strong relationship with your customer base,
selling other company’s products can increase your revenue
by taking commissions on those sales.
there number of social media tools everyone can use to be connected
and share everything
“Social Media use is growing in markets to holds lots of promise for
improving product lifecycle management Many social media tools
are likely already in use in your organisation by corporate
marketing and the PR team Work with product management to
define appropriate PLM-oriented social media programs
Remember to focus. Engineering time spent blogging about
existing products may not help. “

37. 17-Digital Right Management
Digital rights management (DRM) is any system used by producers,
publishers, and vendors to embed technological controls on what users can do
with electronic files – ebooks, movies on DVDs, and other media.
Specifically, DRM systems are designed both to enable access and use of
digital materials and to restrict copying, sharing, reformatting or otherwise
changing electronic media. These restrictions can range from “active” DRM,
which marries ebooks to a brand of reader to more “passive” DRM, like
watermarking a digital file with the purchaser’s name and email address. A
familiar example of DRM employed in libraries is the patron library card that
uniquely identifies a library user authorised to check out a book.
DRM can be used to make unauthorised copying more difficult. In the U.S.,
the Digital Millennium Copyright Act of 1998 (DMCA) makes
circumvention of technological protection measures like DRM, a civil
offence, and when done for commercial purposes, a federal crime. Some
kinds of copying are legal under copyright law. However it is not certain
whether bypassing technological protection measures to move an ebook from
one reader platform to another is. While many DRM methods and structures
can be easily thwarted by tech savvy users, many of these acts of
circumvention are violations of the DMCA.
One unintended consequence of DRM has been to lock buyers of readers into
a specific ebook platform. While EPUB is becoming the de facto standard file
format for ebooks, companies that use EPUB files on their readers can use
DRM to restrict use of their EPUBs to specific devices. This forces
consumers to buy ebooks from the same company they bought their reader
from. It also means that libraries can only lend certain book formats for
certain devices, and that users may only be able to access some titles libraries
make available because of the device they use.
For example, even though Barnes & Noble’s Nook and Apple’s iBooks both
use EPUB files, they use different DRM. A Nook ebook can’t be read in
iBooks and vice versa. Consumers who own iPads must use the Nook app to

38. access Barnes & Noble ebooks. DRM can also restrict what libraries and
consumers can do with their ebooks. DRM can be used by vendors to
automatically delete files after a loan period has ended. This maintains the
“one reader, one ebook” lending model. DRM can also be used to restrict
readers from loaning an ebook they have purchased to someone else, or it can
be used to only allow them to loan a purchased ebook a certain number of
times.
Fair use and other exceptions to copyright law that libraries have relied on
could be blocked by DRM. For example, people with print disabilities may
be unable to use the text-to-speech (TTS) function of their reader if that
function is disabled or the ebook is coded to prevent TTS.DRM can be used
to enforce a pay-per-use model of access or limit libraries’ ability to archive
or access items. Ultimately, DRM is what enforces the license agreement that
libraries make with ebook vendors or publishers. Even if you hack the
technologies, you may have violated the terms of your license agreement.
Changes are afoot. Major publishers are beginning to eliminate DRM on their
ebooks. Evidence is mounting that DRM is ineffective in preventing
unauthorised uses of digital technologies and only serves to anger consumers.
Potter more, the Harry Potter ebook store, debuted with what can be thought
of as passive or social DRM (though the move has been lauded as DRM-free
in the press).Potter more books are watermarked, so if they are offered for
free online, the original owner’s name and email address will be visible. This
type of tracking, while less restrictive to consumers, may not be appropriate
in libraries. Adding identifying marks to an electronic loan could potentially
violate patron privacy laws in some states as well as prove difficult to fold
into a library ebook model. Another sign that this topic is far from static is the
recent announcement that Tor/Forge, an imprint of Macmillan, and
Momentum, an imprint of Pan Macmillan, will sell future releases without
publisher DRM, though retailers may still add their own DRM.
Keep up with what’s going on in the DRM, ebook, and vendor worlds. Make
sure to educate your colleagues, customers, and community about the impact
that DRM has on their library and their access to materials. Take every
opportunity to speak up. Inform others. Participate in the dialogue to ensure
that new technology does not restrict – but rather protects and expands –
access and the rights of readers.

39. 18-Branding your Business
To succeed in today’s fierce market (no matter what industry you’re in), you
need to build a brand. Take a look at some of the biggest brands in the world:
Apple,Alibaba, McDonald’s, Nike, Walmart. Here’s what I can think of:
Simple yet sophisticated,High-tech/innovative,Great designs And what about
McDonald’s?
The golden arches,Consistent taste and service no matter which McDonald’s
you go to
The bottom line is, these are companies that have stuck with consumers.
That’s exactly the to build a brand, even if you’re trying to build a small
business or personal brand. you can sell your identity. A brand is your
identity. It’s what you stand for. Without a clear sense of identity and a clear
mission statement, why would people consider following you?
Here are a few big reasons why you need to build a brand, Increased
exposure to your product/service/cause/companyA brand is a sign of good
will. It’s your reputation that people will remember. It creates loyalty. It
creates an emotional bond. It enables you to set a price premium. Loyal
consumers will pay the premium since they believe in it so much. It
differentiates you from the market. It creates greater company equity. You’ll
attract investors and growth. The good news is, I’ve put together a course that
you can follow so that you can start building an incredible brand

40. 19-Conclusion
Social media applications are becoming more embedded into our everyday
lives, both professionally and personally. With over one-half of survey
respondents indicating that they are using social media for product
innovation, there is a clear movement underway to leverage social media to
help drive higher levels of product innovation and profitability. While the
majority of the efforts today are small in scale, the early results are very
promising.
The most successful Social Product Innovation initiatives are those that align
with the company’s overall product development and innovation strategies.
During my studies I mostly learned how to use the “Traditional”
communication tools such as TV, , radio and magazines for promotional
activities. Radio and magazine are of course effective if you have the
necessary budget. I learned that you can promote events creatively by just
using the social media to connect and attract customers using basic online
free tools without big budget .

41. BIBLIOGRAPHY
Building a Social Media Team, Amber Naslund pdf.
Content, Cory Doctorow pdf.
Customer Service, The Art of Listening and Engagement Through Social
Media, Brian Solis. (PDF)
Fish Where the Fish Are – Mapping Social Media to the Buying Cycle, Chris
Brogan. (PDF)
Let’s Talk: Social Media for Small Business, John Jantsch. (PDF)
Social Media and Network Starting Points, Chris Brogan. (PDF)
Social Media Time Management, Amber Naslund. (PDF)
Social Media Tips: Sharing lessons learned to help your business grow, Jeff
Hayzlett,
http://www.tsi.url.edu/
http://www.engexecforum.com/
http://www.eliindia.com/
http://kalypso.com