intern-ship presentation

1. “Different Modes Of Promotional
Activity Undertaken In Earth
Infrastructure Ltd”
Manisha Khiwal
MBA-SEC ‘A’
2011

2. INTRODUCTION
Founded on Earth Day April 22nd 2010 with a
vision to become the most innovative and
trusted brand in real estate sector
 Earth Infrastructure is a builder firm which
Deals in residential and commercial projects
There projects are in Noida and Gurgaon

3. VISION
With a commitment to deliver unique,
integrated projects that best cater to client's
needs, Earth strives to be the most innovative
and trusted brand in real estate industry by
adopting new technologies with a focus on
green and eco-friendly construction.

4. MISSION
Hassle-free operations with total customer
satisfaction by resolving customer's issues
with utmost attention and speedy services
round the clock. Earth is dedicated to develop
and deliver state of art projects matching to
standards around the globe.

5. PROMOTION
• Promotion is a term used frequently
in marketing and is one of the market mix
elements.
• Promotion refers to raising customer
awareness of a product or brand, generating
sales, and creating brand loyalty.

6. Promotional Activity In Earth
Infrastructure Limited
Foot Banner - Homepage/ City Special Page It is a
unique Banner which Display’s the Projects /
properties every time the page is opened.
Shoshkele -It is an intrusive flash banner which appears
each time the page is opened and it gets the
maximum response.

7. Gallery -Advertise on the city special page with name
and description
A canopy is an overhead roof or else a structure
over which a fabric or metal covering is attached,
able to provide shade or shelter.

8. Modes of promotion used by Earth
Infrastructure Ltd.
Banner/Hoarding
T.v
Pamphlets
Newspaper

9. OBJECTIVES OF THE STUDY
• To find out the ways by which the company
promote their business.
• To get the knowledge about how the company
operate.
• To find out which mode of advertisement
company prefer and used by them is effective
• To compare the response gathered through
different modes of promotion

10. SCOPE OF STUDY
• The study can be used to examine the
effectiveness of the Promotional Activity of
the company.
• The study can be used for modifying existing
mode by the company.
• The study will be helpful in new strategies
formulation for the company.

11. LITERATURE REVEIW
• Erdem and Keane (1996) and Gonul and
Srinivasan (1996) establish that consumers are
forward looking. Erdem et al. (2003) explicitly
model consumers‘ expectations about future
prices with an exogenous consumption rate. In
their model, consumers form future price
expectations and decide when, what, and how
much to buy. Sun et al. (2003) demonstrate
that ignoring forward looking behaviour leads
to an over estimation of promotion

12. RESEARCE DESIGN
RESEARCH DESIGN
• It is a Descriptive design because we have to find out about the overview of the company that how
the promotion is done in the organization. And what are the views of the customers about the
promotion activity of the organization?
SAMPLE SIZE
• The study was conducted with sample size of 100 customer of “Earth Infrastructure Pvt. Ltd.”
SAMPLE LOCATION
• The sample location taken for the study is DELHI NCR.
DATA TYPE: PRIMARY DATA
• A detailed and well-structured questionnaire was presented to the CUSTOMEAND NON CUSTOMER
“Earth Infrastructure Pvt. Ltd”
DATA TYPE :SECONDARY DATA
• JOURNAL,COMPANY GALLERY
INSTRUMENT USED: QUESTIONNAIRE
• Questionnaire is distributed to the individual CUSTOMER and special care has been taken to make
him/her feel comfortable so that, he/she could answer all the questions. This instrument is
followed to get unbiased answers.
ANALYTICAL TOOLS
The tools which are used for analyzing the data are Graphs, Pie charts etc.

13. DATA INTERPRETATION
Out of the 60 respondent whose opinion was asked.
Allocation of the post, 80% of respondents said that
they were allotted the post opted by them where as
20% of the respondents said that they were no
allotted the opted by them.
 Out of the 60 respondent questioned about their
recruitment in the organization. 75% of the
respondents were recruited through ONLINE JOB
PORTALS, 10% through CONSULTANCY and 15%
through CAMPUS INTERVIEWS.

14. • Out of 60 employees who were asked about the time
period for which they were recruited, 80% of
employees are recruited for LONG TIME period
where as 10% of employees are recruited only for PA
• Out of the 60 employees asked about the reason for
taking up their respective jobs for which 50% of the
employees said that they took the job FOR ALL THE
REASONS like ‘CAREER GROWTH’, ‘GOOD PAY
scale’ as well as ‘MORE BENEFITS’.
• RTICULAR PROJECTS.

15. • Out of 60 respondents who are asked whether they
found any relation between their qualification and the
jobs offered to them, 80% of the respondents said
that they found a relation where as 20% of the
respondents said that they did not find any relation.
• Out of the 60 employees questioned regarding any
change in the recruitment in recent times, 85% of the
respondents did not find any change, where as 15% of
the respondents found some change.

16. • Out of the 60 employees whose opinion was
asked regarding the planning of manpower
requirement, all the employees agreed that the
planning of manpower requirement is being done
in the light of the business plans of the
organization.
• Out of the 60 employees whose opinion was
asked regarding the personnel trait 18.3% based
on the skills 20% and both includes 62% all the
employees agreed for personal traits and skills
are important.

17. Out of the 60 employees asked about the job
selections test at the time of their selection
time, 66.66 of the employees said that they took
through aptitude test, and rest of the 33.33 said
they look through group discussion.
• Out of the 60 employees18.3% employees were
through panel interview, 20% through
interviewed by HR and rest 61.6 was through
both the procedures in interview

18. FINDINGS
• It has been found that mostly client prefer Internet
advertisement
• client still rely upon Newspaper, Hoardings, Banners as a
mode of promotion
• Very few client completely rely upon online advertisement
• Before buying any product people look in the internet
about its features and cost to make a decision whether to
buy that product or not.
• EARTH INFRA have a build a good reputation with those
who have experienced its service.

19. LIMITATION
Respondents Busy: The most significant limitation has been the
individuals involved in this study were very busy and did not spare
much time in discussion.
Small Sample Size: The sample size selected for the survey was too
small as compared to large population.
Availability of Time: Availability of time was one of the biggest
limitations faced. Due to shortage of time I had to limit the work
in its present form only.
Lack of Interest: Some of the people were not interested in filling
the questionnaire.

20. RECOMDATION
• After doing the research it was found that company should focus on
providing more benefits to their existing as well new client.
• Earth Infrastructure Ltd has got a good brand image as it comes
under Times of India, so the company must put more emphasis on
promoting their portal in local newspapers and print media.
• The company should Campaign in the outskirts of Delhi NCR and
provide information how they can be benefited through internet
advertisement.
• As internet advertisement is growing rapidly it should maintain its
goodwill by providing its clients with offers and good after sale
service which can help them bring in more clients.

21. CONCLUSION
• There has been a significant change in the way company
operate. Advertisement has been their main source to
promote their business company should change their mode
and switching to Internet advertisement which comprises
of so many benefits by doing this earth infra getting a good
responses, as nowadays people are spending more time in
the internet as it provides everything in just a click.
• Though there has been a significant rise in online
advertisement still Newspaper advertisement is still hugely
demanded as we all know newspapers over a period have
built a strong level of trust and confidence in the people
which is unmatched by any other form of media.