What are the features of retail CRM that make it the ideal choice for retailers and online businesses? . Optimiser is a comprehensive CRM solution company for businesses. AI-enabled automation with the power of one platform efficiently navigates through a large amount of data at an affordable cost. Learn more about Optimiser: https://www.optimiser.com/

1. FEATURES OF RETAIL CRM

2. TARGETED MARKETING CAMPAIGNS ALLOW A BUSINESS TO SEGMENT
CUSTOMERS INTO SMALLER GROUPS WITH ADDED
PERSONALISATION.
CREATE A UNIQUE SELLING POINT USING THE CUSTOMER DATABASE
AND APPEAL TO THE INTEREST OF THE CUSTOMERS DIRECTLY.
MARKETING

3. AUTOMATED RESPONSES ENSURE THAT CUSTOMER DOES NOT FEEL
IGNORED AND A TICKETING SYSTEM MAINTAINS A RECORD OF
CUSTOMER INQUIRY.
THE PRIMARY FEATURE OF CRM, CUSTOMER SERVICE IS VITAL TO
RETAIN OLD CUSTOMERS AND GAIN NEW ONES IN THE RETAIL
INDUSTRY.
CUSTOMER SERVICE

4. AUTOMATION ENSURES THAT THE TEAM MEMBERS ARE NOT
SPENDING THEIR DAY ON TEDIOUS ADMINISTRATIVE TASKS.
IT SAVES TIME, EFFORT AND FINANCIAL RESOURCES, ALL THE WHILE
REMOVING CHANCES OF HUMAN ERROR AND ANY DATA
DUPLICATION.
AUTOMATION

5. INTEGRATION WITH SOCIAL MEDIA ALLOWS A BUSINESS TO
COMMUNICATE WITH CUSTOMERS AND GARNER A FOLLOWING.
USE THE PLATFORM TO EDUCATE, COMMUNICATE BRAND MESSAGES,
SOLVE CUSTOMER ISSUES AND TACKLE INQUIRIES.
SOCIAL MEDIA

6. OPTIMISER CRM ALLOWS EASY ROSTERING OF STAFF AND MANAGERS
CAN CALCULATE TIPS, COMMISSION AND SALARIES BY OPERATING
THE PLATFORM.
USING THE DASHBOARD, THEY CAN GET A BIRD'S EYE VIEW OF THE
OUTLET'S PERFORMANCE AND USE REPORTS TO DRIVE SALES.
TEAM MANAGEMENT

7. THE BIGGEST BENEFIT OF CRM, REPORTS CAN BE USED TO MAKE
DATA-DRIVEN DECISIONS SUCH AS INVENTORY STOCKING ETC.
THESE REPORTS CAN BE EMPLOYED BY THE SALES AND MARKETING
TEAMS TO CREATE A UNIFIED SMARKETING STRATEGY TO TARGET A
BIGGER AUDIENCE AND CONVERT CONSUMERS INTO PAYING
CUSTOMERS.
REPORTS

8. THANK YOU