3. www.sti-innsbruck.at
TrustYou in short
• Data and technology provider for social content.
• Provides data widgets and software as a service (SaaS) solutions to
collect, analyze and market social data such as online reviews, posts
and tweets
• Focuses on the hospitality industry with aggregated and analyzed social
content for 400,000 hotels, accommodations and restaurants.
4. www.sti-innsbruck.at
Motivation
• Information chaos
• Millions of posts, reviews about hotels on different social web
channels
• Customers don’t know where and how to get the important message
of these reviews in order to do their booking
• Travel sites simply list all reviews – no structure.
• Hoteliers don’t know what customers are thinking about them as
their reviews are spread across various channels
5. www.sti-innsbruck.at
Social Media Monitoring
• Collects reviews, posts and tweets form social web channels
(Facebook, twitter, yahoo, TripAdvisor, etc.)
• Detects trending topics and sentiments
• Categories reviews, posts and tweets automatically
• Provides an interface for online reputation monitoring
7. www.sti-innsbruck.at
Social Media Monitoring - Product
ReviewAnalyst
• Listen
• Create your own guest satisfaction survey
• Collect reviews across the social web for your hotels and brands
• Understand
• Web-based dashboard
• Analysis of strengths & weaknesses based on all feedback from the
social web
• Benchmark against unlimited competitors, groups, regions
• Portfolio management
• Brand monitoring
• Convince
• Respond & engage with customers for all hotels on the social web
• Integrate reviews and scores for your whole hotel portfolio on your
corporate website
8. www.sti-innsbruck.at
Social Semantic Search
• Provide search on aggregated and analyzed user reviews.
• Support a wide array of languages (German, English, French, Spanish,
Portuguese, Chinese, …) and verticals (hotels, restaurants, …) .
11. www.sti-innsbruck.at
Social Semantic Search - Products
ReviewDisplay
• Display meta data as well as a complete reputation analysis on more
than 400,000 hotels
• Easy integration via html and JSON widgets
SemanticEngine
• “Semantic technologies” to analyze & structure content
• Benefit for better SEO and new use cases such as review summaries or
better search
12. www.sti-innsbruck.at
Summary
• Social media analysis and monitoring
• Search based on aggregated and analyzed social content (reviews,
posts)
• They do this for multiple languages and verticals (hotels, restaurants,
etc.)
