Tripbirds is a hotel booking site that aggregates data from social networks like Facebook and Instagram. It shows users if any of their Facebook friends have checked into a place they are searching for. The site also displays photos from Instagram and reviews from booking.com for each hotel. Tripbirds gets a 10% commission from booking.com for any bookings made through the site. It is based in Stockholm and was founded in 2011, receiving $750,000 in venture funding.

1. www.sti-innsbruck.at© Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at
www.tripbirds.com

2. www.sti-innsbruck.at
Tripbirds
2
• Hotel booking site enriched with data from social networks (i.e.
Facebook and Instagram)
• Exploiting Affiliate Partners Program of booking.com [1]
“typically affiliate sites like Tripbirds will get 10% of the total price of a
booking” as Martina Elm says according to [3], the community manager
& PR for the site.
• If any of user’s friends on Facebook have visited the place that she/he
is looking for, the platform exploits the “check-in”
and shows it to the user.

3. www.sti-innsbruck.at
Tripbirds
3
How to use it*
•Search for a city
•See available hotels
•Add interesting hotels to your shortlist
•When you’ve added a few favourites, click ‘compare’ to get a nice
comparison view on the hotels
•Not traveling solo? Send your shortlist to your co-travelers, or simply share
it on Facebook and Twitter to get input from friends.
•When you’ve made your decision, we’ll put you through to a booking site.
*extracted from http://tripbirds.com/faq

4. www.sti-innsbruck.at
Tripbirds
4
Photos from Instagram Reviews from booking.com
Price from booking.com
Book via
booking.com

5. www.sti-innsbruck.at
Tripbirds
5
Compare hotels on:
•Price, rating, features
•Photos from instagram

6. www.sti-innsbruck.at
Tripbirds
6
The business model

7. www.sti-innsbruck.at
Tripbirds
Tripbirds is based on Stockholm, Sweden.
Founded in December 2011 as social travel site. Start-up with
$750,000 [4] from venture capitals and angel investors.
Re-launched in August 2012 as a social hotel-booking site.
7

8. www.sti-innsbruck.at
References
[1] http://
www.booking.com/general.en-gb.html?sid=45ec1de804ebe4d0293eecc4de95c09c;dcid=1;tmpl=
[2] Techcrunch, 2011:
http://techcrunch.com/2012/03/20/more-social-travel-tripbirds-picks-up-560k-from-paths-dave-mo
[3] Techcrunch, 2012:
http://techcrunch.com/2012/08/28/tripbirds-pivots-from-social-travel-omnibus-to-social-hotel-booking-site
/
[4] Tnooz, 2012: http://www.tnooz.com/2012/08/28/news/tripbirds-swaps-travel-tips-platform-for-
social-media-led-hotel-booking-service/
8