Unister is an e-business company founded in 2002 based in Leipzig, Germany. It operates several online travel portals and has over 1670 employees with more than 450 in IT. Some of its major travel portals include Ab-in-den-urlaub.de, Travel24.com, Fluege.de, Reisen.de, and Urlaubtours.de, which allow users to book flights, hotels, vacation packages and more. However, its Fluege.de portal has been controversial due to a lack of transparency in displaying flight prices and bundling additional services into packages without clear disclosure.

1. www.sti-innsbruck.at© Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at
Unister.de
Ioan Toma

2. www.sti-innsbruck.at
About Unister
• Founded in: 2002
• CEO: Thomas Wagner
• Headquarter: Leipzig, Germany
– Offices in Berlin, Hamburg, Düsseldorf, Dresden, Jena and
Chemnitz.
• Number of employees: 1670, with more than 450 in IT
• Domain: e-Business
• Website: www.unister.de

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Unister Group
• Unister Media GmbH – founded in February 2008,
specializes in the marketing of online portals.
• Unister Market Research & Analysis – a market
research company UMA.
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Internet portals
• Operates and markets well-known Internet portals with a predominantly
German-speaking
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Internet portals
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Internet portals
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Unister - statistics
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Unister - eTourism
• In the Tourism domain Unister operates the following
portal:
– Ab-in-den-urlaub.de
– Travel24.com
– Fluege.de
– Reisen.de
– Urlaubtours.de
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Ab-in-den-urlaub.de
• One of the market leaders among
German online travel agencies.
• Over two million visitors each month
• Over 100 million current offers of 75 tour
operators
• Users can assemble their trips
themselves.
• Flights, hotels, holiday homes,
apartments, rental cars available
individually or as a combined package
• Official hotel information, hotel reviews
and tips
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Travel24.com
• Cooperation with travel24.com AG
• Focus on holiday deals
• One can book holidays packages but
also individual flights and hotels
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Fluege.de
• Booking platform for flights and charters
• Compares more than 750 airlines
offering flights
• Additionally the user can also book hotel
rooms and rent cars together with the
flight.
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Hotelreservierung.de
• Specializes in the provision of hotel
rooms and residences.
• More than 220,000 hotels
• Big hotel chains: Ibis, HolidayInn,
Mercure, Radisson, Ramada
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Reisen.de
• Travel portal offering a range of holiday
packages and last-minute trips, cruises,
flights, car hire.
• Community members can write travel
stories and reviews, upload travel
pictures and create photo albums, etc.
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Urlaubtours.de
• German tour operator
• Offers organized package tours, last
minute travel, special holiday or flights
and car hire
• Portfolio currently includes more than
100 destinations around the world
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Controversial business model
• Controversy related to the fluege.de portal
According to:
– Vorsicht bei der Online-Buchung: Verbraucherzentrale warnt vor Reiseportal
fluege.de. Artikel bei focus.de, abgerufen am 9. Juni 2012.
– Verbraucherschützer warnen vor Abzocke - Versteckte Gebühren beim Reiseportal
„fluege.de“. Artikel bei bild.de, abgerufen am 12. Juni 2012.
there is
– Not a transparent way of showing flight prices on fluege.de
– Additional services are included in the selected package
See more at: http://de.wikipedia.org/wiki/Unister
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