STI OC Result

1. www.sti-innsbruck.at© Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at
Unister.de
Ioan Toma

2. www.sti-innsbruck.at
About Unister
• Founded in: 2002
• CEO: Thomas Wagner
• Headquarter: Leipzig, Germany
– Offices in Berlin, Hamburg, Düsseldorf, Dresden, Jena and
Chemnitz.
• Number of employees: 1670, with more than 450 in IT
• Domain: e-Business
• Website: www.unister.de

3. www.sti-innsbruck.at
Unister Group
• Unister Media GmbH – founded in February 2008,
specializes in the marketing of online portals.
• Unister Market Research & Analysis – a market
research company UMA.
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4. www.sti-innsbruck.at
Internet portals
• Operates and markets well-known Internet portals with a predominantly
German-speaking
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5. www.sti-innsbruck.at
Internet portals
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6. www.sti-innsbruck.at
Internet portals
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7. www.sti-innsbruck.at
Unister - statistics
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8. www.sti-innsbruck.at
Unister - eTourism
• In the Tourism domain Unister operates the following
portal:
– Ab-in-den-urlaub.de
– Travel24.com
– Fluege.de
– Reisen.de
– Urlaubtours.de
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9. www.sti-innsbruck.at
Ab-in-den-urlaub.de
• One of the market leaders among
German online travel agencies.
• Over two million visitors each month
• Over 100 million current offers of 75 tour
operators
• Users can assemble their trips
themselves.
• Flights, hotels, holiday homes,
apartments, rental cars available
individually or as a combined package
• Official hotel information, hotel reviews
and tips
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10. www.sti-innsbruck.at
Travel24.com
• Cooperation with travel24.com AG
• Focus on holiday deals
• One can book holidays packages but
also individual flights and hotels
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11. www.sti-innsbruck.at
Fluege.de
• Booking platform for flights and charters
• Compares more than 750 airlines
offering flights
• Additionally the user can also book hotel
rooms and rent cars together with the
flight.
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12. www.sti-innsbruck.at
Hotelreservierung.de
• Specializes in the provision of hotel
rooms and residences.
• More than 220,000 hotels
• Big hotel chains: Ibis, HolidayInn,
Mercure, Radisson, Ramada
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13. www.sti-innsbruck.at
Reisen.de
• Travel portal offering a range of holiday
packages and last-minute trips, cruises,
flights, car hire.
• Community members can write travel
stories and reviews, upload travel
pictures and create photo albums, etc.
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14. www.sti-innsbruck.at
Urlaubtours.de
• German tour operator
• Offers organized package tours, last
minute travel, special holiday or flights
and car hire
• Portfolio currently includes more than
100 destinations around the world
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15. www.sti-innsbruck.at
Controversial business model
• Controversy related to the fluege.de portal
According to:
– Vorsicht bei der Online-Buchung: Verbraucherzentrale warnt vor Reiseportal
fluege.de. Artikel bei focus.de, abgerufen am 9. Juni 2012.
– Verbraucherschützer warnen vor Abzocke - Versteckte Gebühren beim Reiseportal
„fluege.de“. Artikel bei bild.de, abgerufen am 12. Juni 2012.
there is
– Not a transparent way of showing flight prices on fluege.de
– Additional services are included in the selected package
See more at: http://de.wikipedia.org/wiki/Unister
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