TourComm Germany is a full-service marketing agency founded in 2005 that represents partners in selected tourism markets. It has about 11 employees and works with national and international customers from destinations, hotels, attractions, and travel agencies. The company uses Aranea social media monitoring software to search over 55 million online sources for relevant industry data, monitor sentiment, and disseminate engaging content across clients' channels. Aranea provides dashboards, analytics, and alert functions starting from different package pricing levels.

1. www.sti-innsbruck.at© Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at
TourComm Germany
Your Navigator in the Tourism Market
Martin Kammerlander STI

2. www.sti-innsbruck.at
Outline
• Introduction to the company
• Numbers (Employees, customers, social networks)
• Aranea – Social Media Monitoring
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TourComm Germany
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• Founded by Kai Gödeke (CEO) in 2005
– Marketing and Sales Manager in Germany, UK and Ireland
• 2009 Mike Adams (CEO) joined the company as a co-President and
shareholder.
– Management for international tour operators and service providers
• Location Germany: Weinheim, which lies between Frankfurt and
Heidelberg
• „Full Service Agency“
– Representing partners in selected Markets
– Development and realization of Marketing and Marketing policies
– Implementation of seperate Online-Marketing, Social Media-, PR- and Sales Projects
– Consulting, Direct Marketing, Events, E-Learning Web-pages
• Customers/ References:
– National and International customers
• Destination marketing organisations, Hotels, Tourist attractions, and travel agencies
– Cirque du Soleil, Montreal – DERTOUR London – Alpenregion Bludenz Tourismus
GmbH

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TourComm Germany - Numbers
• About 11 Employees
– Most of them sales people, but also few Software developers resp. People with
programming skills
• Social media:
– Facebook presence (about 160 likes)
– Twitter (about 77 followers)
– Xing profile
• Customers
– References listed about 40
– Probably mostof them are long term customers
• Turnover ?
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Aranea – Social Media Monitoring
• Areana Online tool for searching the social networks for relevant data
– Not only your own Networks
• Channel Dissemination from within Aranea
• Specially developed for the tourism sector
• Filter for relevance and/or timeline on the search results
• Show sentiments. Let you react fast on positve as well also on negative
Comments
– React within areana: Reply to comments
• Dashboard (Overview, Filter)
– Rating platforms, Blogs, Forums, social networks, microblogs, Video and Image
platforms, Wikis... (55 million Sources? Potentially?)
• Contents (Channel dissemination)
– Discovered posts can immediately be posted on the own communication channels
• Analysis
– Detailed statistics of social media channels, export of all data, alert and email
messages
– Competition analysis, Benchmarking
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Aranea – Pricing and Conclusion
• Different packages:
• Conclusion:
– Nice tool that combines Monitoring of social Networks and other sources for certain
trends and channel dissemination
– Demo account: We can ask if we get a demo account. There is a form on the Aranea
Web-page
– They give presentations if they are invited, probably we could invite them at STI once.
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Sources and Links
• TourComm: http://www.tourcomm-germany.com
• Aranea: http://www.aranea-web.com
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Thank you for your attention!
Questions?
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