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What is Piwik?
Piwik is...
• a web analytics system
• free software, open source
• the successor of „phpMyVisites“
• financed by sponsors*
* french ISP „free“, autoscout24.de, rueducommerce.fr, zimbio.com, eurotops.de,
moviepilot.de, blog.1001actus.com, icanlocalize.com
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Functionality
• All standard statistics reports
– Top keywords and search engines, top page URLs
– User countries
– Providers, operating systems, browser marketshare, resolution, ...
– Time on site, pages per visit, repeated visits ( „engagement“ )
– Top entry and exit pages, downloaded files, ...
• Real time data updates
• Visitor Log
• Customizable Dashboard
• Historical Reports
• Analytics for Ecommerce
• Goal conversion tracking
• Visitor World Map
• Campaign Tracking
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Real time data updates
Refreshes every 5s
For each visitor:
• date
• number of actions
• time spent
• country
• browser
• OS
• new / returning
• Referrer
• goal conversion
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Visitor World Map
• Zoomable world map (from GeoCommons)
Countries are colored according to the selected metric
• It is possible to change the displayed metric
Visitors, unique visitors, actions, action per visitor, avg. time on site, bounce rate
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Campaign Tracking
Campaigns can track various ways of acquiring traffic, such as:
• Yahoo! Search Marketing, Google AdWords, Microsoft adCenter: Paid
search marketing campaign, Cost Per Click (CPC)
• Display Ads, Banners
• Links in Newsletters
• Tweets
• Facebook Ads
“What is the conversion rate for visitors coming from
Google Adwords VS Yahoo! search?”
Note: Campaign Tracking is enabled via URL Parameters in the advertised links
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Technology behind Piwik
• Written in PHP
• Data is stored in a MySQL database
• All functionality is available through a REST API as well
• Data is recorded using either
– a JavaScript Snippet
– a tracking pixel
– directly via the Piwik API
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Other interesting features
Google2Piwik - Google Analytics data importer
• python script to migrate your Google Analytics data to Piwik
• has limitations, due to limited API requests of Google Analytics
Piwik Mobile App
• available for iOS and Android
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site.
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