2. www.sti-innsbruck.at
What it is
• ttr.tirol.at is an information portal on tourism with a focus on Tirol
• Aim: to provide statistical, business- & strategically relevant as well as
historical information on tourism for any interested party
• provided by Tirol Werbung (Tirol promotion agency) and the
Management Center Innsbruck (MCI III)
• Free but registration is mandatory and information may not be used
without explicit leave of the providers
• Launched in 2009, re-launched in 2012
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3. www.sti-innsbruck.at
The content
• Statistics
– Key facts on tourism in general
– Yearly statistics of overnight-stays (ordered by nationality or accommodation
category)
– National statistics (Statistik Austria)
– International statistics (UNWTO)
• Target groups & markets
– Fact sheets on most relevant visitor groups/nationalities: habits, fields of interest,
growth rates, dos and don‘ts, competitor-countries
– Theoretical approaches to market segmentation (e.g. Sinus Meta-Milieus)
– Listing of activity-categories (statistics again)
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4. www.sti-innsbruck.at
The content II
• Marketing & online marketing
– Rating platforms
– Guerilla marketing
– Social media in tourism
– Tourism-related blogs
• Innovation and research
– Listing of MCI tourism-related research projects since 2000
– Expert articles on various topics: climate change, trends in tourism, sustainability
– Innovative concepts
– Book tips
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