2. www.sti-innsbruck.at
TVB use Case
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• Started a collaboration in September of 2013 (STI & TVB)
• Strategies to enhance the visibility of their website and deal with the
multi-channel dissemination challenges.
– Semantic annotation in the website, blog
– Dissemination of content with Dacodi
3. www.sti-innsbruck.at
The Challenges
Scalable Multi Channel Communication:
•Reach the greatest possible target audience with the smallest possible
effort
•Reduce the amount of work required for filling out and observing the
various communication channels
•Enable more precise targeting and optimized positioning
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6. www.sti-innsbruck.at
Publication rules
According to the publication rules we can determine:
When the information should be published
E.g. in the case of an event: the week before, the date of the event
In which channels should be suggested the publication of the new content
Facebook, Twitter, Youtube, LinkedIn (channels used by TVB Innsbruck)
If the same content should be disseminated in all the channels
If 1 or several publications should be created
Different content disseminated in different channels
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7. www.sti-innsbruck.at
Publication rules
If we want this to work:
Content should be annotated with schema.org
According to the selected channel a content adaptation is required.
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8. www.sti-innsbruck.at
Conceptual Approach
Conceptual Solution:
1.Separate content from channels
2.Defining models for content and channels
3.Then, interlinking content and channels models with an intermediary
component
OC presentation available:
http://oc.sti2.at/results/presentations
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Zaenal Akbar, José María García, Ioan Toma, Dieter Fensel. On Using Semantically-
Aware Rules for Efficient Online Communication. The 8th International Web Rule
Symposium, Prague, Czech Republic, August 18-20, 2014
11. www.sti-innsbruck.at
Implementation (production version)
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• Rules associated to publications related to Events (6)
– Information from annotations is extracted related to the dates of the events and used
to suggest a publication
– Suggest publications if the event is in:
• 2 weeks, 1 week, next monday, now both for facebook and twitter
What & When?
12. www.sti-innsbruck.at
Improvements
• Groups
– Allow to post the same publication through the different channels
– 1 publication adapted to the most restrictive channel
• E.g. In terms of characters space & image
– Improve the performance of the weaver (less objects, less rules)
– Also possible to create channel request associated by
requirements
• Same publication for twitter and LinkedIn
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