STI OC Result

1. www.sti-innsbruck.at© Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at
Fiksu
José María García

2. www.sti-innsbruck.at
Fact sheet
• Fiksu = smart (in Finnish)
• Boston, MA based marketing technology company
• Offices in San Francisco and London
• Funded in Dec. 2008 as Fluent Mobile, Inc.
• CEO & founder: Micah Adler
• Acquired funding: $16.7M (venture round, series A, series B)
• Revenue: $4M
• Employees: 105
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Some clients
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Products
• Fiksu for Mobile Apps
• FreeMyApps
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Cohesive mobile app marketing ecosystem
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Fiksu Programmatic Mobile Demand Platform
• Technology foundation of Fiksu products
• Media integration layer
• Big data
• Attribution
• Optimization engine
• Development APIs
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Fiksu Display
• Run mobile user acquisition campaigns through ad networks
• Attribution
– end-to-end tracking
– Find sources driving more performance
• Access to virtually any ad network
• Single point access to manage ad campaigns
• Works with 3rd party tracking products
• All data & reports can be accessed via Fiksu data API
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Fiksu Social
• Facebook ads API integration
• Interest mining to identify highly valuable users
• Optimization technology to sustain large-scale campaigns
• Automated budget controls
• Also with Twitter, LinkedIn and Pinterest
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Fiksu Demand Side Platform
• Real-time bidding: Google-Ad-X, MoPub, Nexage, Smaato
• Single-point entry and unified reporting
• Serves right media to right person at right time and right price
• Optimization algorithms to identify targeting combinations
• Adjust bids and budget allocation
• Network agnostic
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Fiksu Incent
• Define best value per user
• Scale the user base
• Enhance conversion and user engagement
• Integrated with incentivized networks: Tapjoy, SponsorPay…
• Access to Fiksu’s FreeMyApps
• Real-time reporting
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Fiksu Attribution
• Tracking and analytics solutions
• Measures all key metrics: installs, clicks, ROI, retention…
• Tracks in-app activities for loyal user analysis
• Supports all mobile attribution methods
• Data export and API Access
• Real time interactive dashboard providing over 25 KPIs
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Fiksu Retargeting
• Maximizes user engagement
• Reactivate lapsed users
• Reach highly targeted user segments via all media sources
• Optimization to improve ROI
• Deep linking to specific actions
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FreeMyApps
• Get gift cards for free in exchange for trying free apps
• Available in Google Play
• Mobile Access for iOS
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Other services & available resources
• Managed solutions
– Sustained acquisition
– Benchmark
– Chart optimizer
– Custom solutions
– Lifecycle engagement
• Fiksu services
– Strategy and planning
– Campaign execution
– Opportunity analysis
• Blog
• eBooks, webinars
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Other services & available resources
• Fiksu Indexes
– App Store Competitive Index
– Cost per Loyal User Index
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Thanks for your attention
Questions?
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