STI OC Result

1. www.sti-innsbruck.at© Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at
Birgit Leiter

2. www.sti-innsbruck.at
Company Snapshot
• Founded in 2008 by Dr. Dominik Matyka (CEO), Christian Laase
(COO), Andreas Richter (CIO)
• Headquarter: Berlin, Germany
• ~ 80 employees
• Core Technology: Cross-Domain Collaborative Filtering
• Awards: Startup of the year 2008, Winner European Tech Tour
Association 2009, European Seal of e-Excellence 2011,…
• Integrated on thousand of Websites; 40 million unique visitors/month
• Website: http://www.plista.com/
Facebook: facebook.com/plista
Google+: google+.com/plista
Twitter: twitter.com/plista
Xing: xing.com/plista
Blog: http://blog.plista.com
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3. www.sti-innsbruck.at
The plista Concept
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4. www.sti-innsbruck.at
Recommendation Technology
• Behavioral targeting algorithm analyzes the clicking and reading
behavior of users across websites in the plista networks.
• “You might also be interested in…” -> more than 100 factors
(geographical origin, past searches, user interests,…) are used.
• Recommendations cover more than just a single web page (like
Amazon).
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Products
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Customers
• Advertisers (excerpt)
• Website Operators (excerpt)
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7. www.sti-innsbruck.at
Customers
• Advertisers (excerpt)
• Website Operators (excerpt)
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