NOkia market study

1. A
PRESENTATION
ON
“NOKIA CASE STUDY”
TO BE PRESENTED BY
-AISHWARYA
-DURGA
-SARASWATI
-SNEHAL
MBA - HUMAN RESOURCE (III rd SEM)
INTERNATINAL INSTITUTE OF BUSINESS STUDIES, BANGALORE
SUB- ORGANISATIONAL CHANGE & DEVELPOMENT

3. INTRODUCTION
• NOKIA IS A FINNISH MULTINATIONAL
COMMUNICATIONS AND INFORMATION
TECHNOLOGY COMPANY FOUNDED IN 1865
• 152 YEARS AGO- FINLAND, RUSSIA
• PARTNERED WITH MICROSOFT IN 2011-
WINDOWS PHONE

4. Evolution of NOKIA
YEAR PRODUCT
1865 PULP MIL
1868 SECOND PULP MILL
1958 FOREST PRODUCTS, POWER INDUSTRY
1922 TELEPHONE ,ELECTRIC CABLES
1967 COMMUNICATION
1970 NETWORKING,RADIO INDUSTRY
1983 MILITARY EQUIPMENTS
1979 TELEVISION
1981 CELLULAR PHONE( FIRST INTERNATIONAL)
1982 MOBILE PHONE
1987 END OF CABLES
1988 FOCUSSED ONLY ON NETWORKING

5. SHARES OF NOKIA
YEAR RATE
2000 $60
2007 $40
2012 $2
2016 $6.50

6. BEFORE SMART
PHONE EVOLVED.
•WORLDS
LARGEST
SUPPLIERS OF
MOBILE DEVICES
BEFORE
SMARTPHONE.

7. SMART PHONE EVOLVED

9. ORGANISATINAL CHANGE AND
DEVELOPMENT
• NEW CEO-RAJEEV SURI (2014)
• DECIDED TO SELL COMPANY STRUGGLING PHONE
DIVISIONTO MICROSOFT- NEW MODEL N1 ANDROID
PHONE
• CURRENTLY, BUILDING NETWORK AND MAPPING
TECHNOLOGIES,AMONG OTHER INITIATIVES.

10. THANKYOU !