Business Analytics presentation on Mobile industry based on Apple, Samsung and Nokia which comprises of the sentiment analysis of the products based on their Facebook reviews.

1. MOBILE INDUSTRY
GROUP 10
SOUHARDA NANDI
SAVI SANJANA
ABHISHEK YADAV
SONALI SINHA
AMRITA GOYAL
SHILPA ANAND
SOURABH DEY

2. INTRODUCTION
I. MOBILE INDUSTRY- FASTEST GROWING INDUSTRY IN THE WORLD
II. INDIA’S ADDS MORE MOBILE CONNECTION EVERY MONTH THAN ANY OTHER
COUNTRY
III. MILLION PLUS USERS SO IT IS ONE OF THE DOMINANT INDUSTRY
IV. 2015 MARKED THE YEAR OF GROWTH FOR CHINESE SMARTPHONE BRANDS IN
INDIA
V. MOBILE PHONE INDUSTRY IS EXPECTED TO REACH $334.8 BILLION IN 2017

3. NOKIA
• FINNISH COMPANY(FINLAND BASED COMPANY)
• FOUNDED IN 1865 BY FREDRICK IDESTON, LEO MECHLIN AND EDWARD POLON
• IT IS MULTINATIONAL COMMUNICATION, INFORMATION TECHNOLOGY AND CONSUMER ELECTRONICS BASED
COMPANY
• HEADQUARTERS IN ESPOO, UUSIMAA
• 2016 REVENUE $23.6 BILLION
• 2011- STEPHEN ELOP AND MICROSOFT CEO STEVE BALLMER JOINTLY ANNOUNCED A MAJOR BUSINESS
PARTICIPATION BETWEEN THE TWO COMPANIES, WHICH WOULD SEE WINDOW PHONE AS IT PRIMARY SMARTPHONE.
• NOKIA LUMIA 710 AND LUMIA 800 ON OCT 26, 2011
• NOKIA MARKET SHARE FELL ABOUT 14%-BIGGEST DROP FROM 1ST POSITION TO 10TH POSITION
• NOKIA POSTED A LOSS OF 368 MILLION EUROS IN 2011

4. SOME MODELS OF NOKIA
• NOKIA 3
• NOKIA 5
• NOKIA 6
• NOKIA 7

5. • 2017 REVENUE $215.6 BILLION
• FOUNDED ON 1979 AT SOUTH KOREA.
• IN 2007, SAMSUNG REPORTED 40% GROWTH BECOMING SECOND LARGEST
MOBILE DEVICE MANUFACTURER IN THE WORLD.
• IN Q4 2006, MARKET SHARE 11.3% AND ON Q3 2016 IT IS 46%
• IN 2017, TOP PREMIUM SMART PHONE BRAND IN INDIA WITH 48% MARKET
SHARE.

6. SOME MODELS OF SAMSUNG
• SAMSUNG GALAXY S
• SAMSUNG GALAXY S 2 – FIRST DUAL-CORE PROCESSOR.
• SAMSUNG NOTE 2
• SAMSUNG NOTE 7 – BATTERY ISSUE
• SAMSUNG GALAXY S8

7. • FOUNDER STEVE JOBS
• JANUARY 2007, ANNOUNCED I-PHONE LAUNCH
• I-PHONE 1ST GENERATION RELEASED ON AUGUST 2008 (ESTIMATED SALES IN
FIRST WEEK $250000-$700000)
• JUNE 2011, IT OVERTOOK NOKIA TO BECOME WORLD’S BIGGEST SMARTPHONE
MAKER BY VOLUME.
• 14TH OCTOBER 2011 RELEASED I-PHONE 4S.
• SEP 2017 RELEASED I-PHONE X.

8. SOME MODELS OF APPLE
• I-PHONE 1ST GENERATION
• I-PHONE 5S
• I-PHONE 7
• I-PHONE 8
• I-PHONE X

9. 0
10
20
30
40
50
60
70
80
Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012
Nokia Vs Apple Vs Samsung
Nokia Samsung Apple

10. SENTIMENT ANALYSIS ON NOKIA LUMIA 520

12. Good
68%
Bad
26%
Average
6%
Customer reviews

13. SENTIMENT ANALYSIS ON NOKIA 7

15. Good
100%
Average…
Bad
0%
Customer review
Good Average Bad
Interested
(100%)

16. SENTIMENT ANALYSIS ON SAMSUNG GALAXY
NOTE 7

18. Good
28%
Average
3%Bad
69%
Customer review
Good Average Bad
Interested(
25%)
Price(75%)
Safety(70%)
Battery
(15%)
Not
interested
(15%)

19. SENTIMENT ANALYSIS ON SAMSUNG GALAXY
S8

21. Good
52%
Average
0%
Bad
48%
Customer review
Good Average Bad

22. SENTIMENT ANALYSIS ON IPHONE 5S

23. SENTIMENT ANALYSIS ON IPHONE 5S

24. Good
21%
Average
3%
Bad
76%
Customer review
Good Average Bad
Interested(
25%)
Price(25%)
Price(10%)
Old Model
(5%)
Ego(50%)
Battery
(15%)
Not
interested
(70%)

25. SENTIMENT ANALYSIS ON IPHONE X

27. Good
63%Average
3%
Bad
34%
Customer review
Good Average Bad
Technology
(30%)
Design(30%
)
Price(58%)
Technology
(42%)
Ego(40%)