Sairaa AL-Qeas, Mashael Alruwayshid

1. P R O F E S S O R E I A D A - L F A R I S
P R O F E S S O R O F F A M I L Y M E D I C I N E
THE PATTERN OF SOCIAL MEDIA USE
AND THE IMPACT ON MEDICAL
STUDENTS’ LEARNING
Dr. Farhana Irfan
Assistant Professor
SAIRAA AL-QEAS MASHAEL
ALRUWAYSHID

2. OUTLINE OF PRESENTATION
Introduction
Rationale
Methodology
Result
Conclusion
Limitation
Recommendation
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3. SAUDI ARABIA
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4. • Ages 18-35 dominate the social network with more than
83% penetration. (social clinic)
• https://www.youtube.com/watch?v=CfmzWJ1QRh8
http://www.thesocialclinic.com http://theonlineproject.me/#home
THE STATE OF SOCIAL MEDIA IN
SAUDI ARABIA

5. 5
http://www.thesocialclinic.com
THE STATE OF SOCIAL MEDIA IN
SAUDI ARABIA

6. THE STATE OF SOCIAL MEDIA IN
SAUDI ARABIA
6http://theonlineproject.me/#home

7. DEFINITIONS
7

8. 8
CLASSIFICATION
A.M. Kaplan, M. Haenlein
Users of the world, unite! The challenges and opportunities of Social Media

9. RATIONALE
• Nowadays most students are socially active by using social
media
• Little is known about the benefits .
• There is little research done in the developing countries.
• This study can be used as a foundation .
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10. OBJECTIVES
To assess the pattern and extent/ frequency of
SM use among medical students.
To compare the male and female medical students use
of social media.
To identify the reasons/ perceptions for using
SM among medical school students.
To evaluate the impact of social media use on students
learning academic performance(GPA score).
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11. METHODOLOGY
Study design:
Cross sectional descriptive study.
Study setting:
The study was conducted at King Saud University, College
of Medicine, Riyadh, Saudi Arabia 2013-2014.
Sample size:
• A sample of 306 students (95% confidence level & 5%
margin of error)
• 400 students included (with expected non response rate
30%).
• All study years and two sexes. 11

12. 12
Sampling technique:
The excel program was used to randomly select the study
population.
Data collection methods:
• Data was collected by sending an an on-line
questionnaire to the randomly selected students through
(the survey monkey)
• The non-respondent students were approached to fill a
hard copy of the form.
Target population:
The medical students attending the College of Medicine at
the King Saud University

13. 13
Instrument:
A questionnaire was developed to collect data. The
questionnaire consisted of 35 items. It has two sections
• Basic characteristic of the study population.
• Types and patterns of SM use, reasons for SM use,
Perceptions about SM use and practice of SM use.
Pilot study:
Done on 20 students to test the logistics of data collection,
suitability of data collection tools, estimation of timing for
data collection.

14. DATA ANALYSIS PLAN
• Golden Survey Monkey plan was used for the data
analysis.
• Descriptive statistics such as frequency, percentages,
mean, and standard deviation were calculated.
• Comparisons were made between different categorical
variables using chi-square t-test.
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15. RESULTS
Demographic
• 100% respond rate.
• 99% of students were
single
• The majority (65.3%) of
the students were in the
age group (20-22 years)
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Total number of students= 400

16. USAGE OF SOCIAL MEDIA
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17. COMPARE MALE AND FEMALE
MEDICAL STUDENTS USE OF SOCIAL
MEDIA
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18. SOCIAL MEDIA SITES THAT ARE
FREQUENTLY USED BY STUDENTS
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19. MALE STUDENTS
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• A statistically significant association between the male
sex and the usage of YouTube (p=0.003) and Facebook
(p=0.006).

20. FEMALE STUDENTS
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• A statistically significant higher use of Instagram
(p=0.001), Path (p=0.001) and Twitter (p=0.04) among
female students compared to their male counterparts

21. THE SOCIAL MEDIA SITES THAT ARE
FREQUENTLY USED BY STUDENTS FOR
LEARNING PURPOSES
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22. CHECKING SOCIAL MEDIA
The majority of students checked their social media on a
daily basis more than four times.
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23. CHECKING SOCIAL MEDIA WHILE AT
LECTURE
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24. 24
• This study found that college students with lower
(GPA scores) use SM more frequently at lectures.
(p=0.04)

25. 25
PUT A CHART FOR THIS
• A larger proportion (71.9%)of the top-performing
students (GPA>4.5) than lower performing students
(66.1%) were checking their SM sites more than four
times per day, however, no significant association was
found.

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• Female students had a higher GPA than male
students . (p<0.001)

27. REASONS OF SOCIAL MEDIA
USAGE
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P-VALUETotal of agreePURPOSES
p=0.96383(95.8)Entertaining.
p=0.56353(88.3)Stay up to date with current news
p=0.21342(85.5)Socializing with people.
p=0.28267(66.8)To get people opinions
p=0.14283(70.8)Share experiences.
p=0.016,
X2=8.33
142(35.5)Shopping online
p=0.22160(40)To be more productive in studying.
p=0.66222(55.5)Distraction from school work

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PERCEPTIONS OF SOCIAL MEDIA
USAGE
Perception TOTA
L
Sex Study year GPA
1. I know how to use social media as an
effective study tool.
72%
2. In the future I intend to continue
using social media as often as I do know.
69%
3. I'm more accessible because I use social
media.
65% *
p=0.006,
4. I intend to improve my academic
performance over the next year by effectively
using social media as a study tool.
57% *
p=0.023
5. I find it easy to organize study and leisure
time.
48% *
p=0.02
6. I have good time management skills 47% *
p=0.014,

29. LIMITATIONS
• The current study was conducted on a sample of
students from a single medical school.
• These findings cannot be generalized to all medical
schools in Saudi Arabia.
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30. CONCLUSION
• The findings of this study suggests that almost all
college students were using some form of social
networking website.
• Very popular .
• What's App and YouTube - the most popular.
• Entertainment and socializing.
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31. 31
• A cause for concern, is that students are using social
media websites during the lectures.
• No negative connection to student achievement.

32. RECOMMANDATIONS
• A study skills course for students .
• Teaching students metacognitive strategies.
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It just exposes the tip of the iceberg.
It’s not really about whether you use
the technology or not –– it’s how you
use it that’s important.

34. 34
Thank
You

35. REFERENCES
• http://www.cdsi.gov.sa/english/index.php
• http://www.escwa.un.org
• http://www.thesocialclinic.com
• http://www.oxforddictionaries.com
• http://www.alarabiya.net/articles/2012/05/22/215774.html
• http://theonlineproject.me/files/reports/Reintroducing_Social_Saudis_English.pdf
• Jacka JM & Scott PR (2011) Auditing Social Media: A Governance and Risk Guide, 1st edn.,
Hoboken New Jersey: John Wiley & Sons, Inc.
• The British & World English dictionary (2013) Definition of social media in English,Available
at: http://www.oxforddictionaries.com/definition/english/social-media(Accessed: 9th November
2013).
• Kaplan A M, Haenlein M . Users of the world, unite! The challenges and opportunities of Social
Media. Business Horizons 2012; 53(1): 59-68
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