Building a Virtual Community Infrastructure and Delivering Community-Targeted Webinars

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The Single Sourcing SIG perked along happily for years. Members exchanged ideas on the email list and were pleased with the interaction. Managing the SIG fell to individuals willing to take on administrative tasks. When SIG members were surveyed about their needs, they said "more of the same." Overall, everyone was happy but the SIG needed leaders. The challenge was to decrease the amount of work required of leaders so more would volunteer! So, this year we built an infrastructure by:
•Securing a domain name and web host services for a website
•Developing a CMS-based website that is easy to maintain and update
•Securing a Go To webinar license for hosting webinars
•Implementing an email marketing tool to contact all members

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Building a Virtual Community Infrastructure and Delivering Community-Targeted Webinars

  1. 1. Building a Virtual CommunityInfrastructure and DeliveringCommunity-Targeted Webinars Mollye Barrett Manager, Single Sourcing SIG
  2. 2. ChallengesBuild community and decrease the amount of work requiredof leaders. Create an easy to maintain infrastructure:•Develop a brand•Secure a domain name•Website and web host services•CMS-based website, easy to maintain and update•Join a non-profit technology provider•Secure a Go To webinar license for hosting webinars•Implement email marketing tool to communicate withmembers
  3. 3. BrandSIG members collaborated to:•Create a logo•Define Single Sourcing Single sourcing is a publishing method that requires a single repository of content from which writers choose content to create multiple outputs in different formats, for different audiences, for different devices, or for customized material. Source content is written and structured consistently, broken into self-contained chunks.
  4. 4. Domain and Web Host Domain http://singlesourcingsig.org Hosting ServiceCost: $105.00
  5. 5. Website CMS-based website easy to maintain and update •Tiki wiki •Forums •Surveys •Blogs Rick Sapir developed site as a template we •Articles are prepared to •RSS Feeds share with other •Open Source software communities.Cost: Free
  6. 6. Website
  7. 7. Non-profit Technology ProviderTechSoup is a nonprofit thathelps other nonprofits andpublic libraries get thetechnology resources theyneed to operate at their full Qualification Kit (Handouts)potential. •irstaxexempt.pdf (STC) •irsnamechange.pdf (STC) •NameDifferenceLetter.doc •AddressDifferenceLetter.docCost: Free techsoup qualification kit.zip
  8. 8. Webinar HostingReduced rate webinar license andstarted hosting webinars•Toll-based phone and VoIP audioconferencing options•Self-service registration•Automated reminder emails•Up to 1000 attendees•Webinar recordingsCost: $94.00
  9. 9. Email MarketingDirect communicationwith every member.•600 emails per month•Branding•Upload member lists•Campaign reportsCost: $101.00
  10. 10. Discussion Mollye Barrett Manager, Single Sourcing SIG mollye@clearpath.ccCost: Free

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