Digital marketing is done on all the digital platforms while social media marketing is done on only social media platforms. Selection of marketing is mostly according to the target audience and budget of marketing in the company.

1. Digital and Social
Media Marketing
Prepared By: Rashna Maharjan

2. Digital Marketing
▪ Offline digital marketing is often dismissed as
traditional or ineffective.
▪ Online radio ads and radio show promotions (radio)
▪ LED billboards in high-traffic areas (enhanced offline
advertising)
▪ Cable TV commercials and streaming services such as
Netflix (TV)
▪ Phone marketing through cold-calling, texting, and in-app
ads (Phone marketing)
▪ Online marketing revolves around any kind of digital
marketing that runs off the internet.
▪ Search Engine Marketing
▪ Content Marketing
▪ Email Marketing
▪ Social Media Marketing
▪ Affiliate Marketing
▪ Pay-per-click Advertising (PPC)
• Use of digital devices to promote a
brand or its products
• Includes both online and offline
• Efficient and data driven Marketing
• Easy for analysis and calculation
of ROI
• Easy to personalize marketing
campaigns based on the target
audience

3. Key Benefits of Digital Marketing
▪ Broad Reach
▪ Cost Effectiveness
▪ Accessibility and Versatility
▪ Quantifiable Conversions
▪ Targeting and Personalization

4. Social Media
Marketing
• Part of Online Digital Marketing
• use of social channels and forums
to reach prospects
• Example of social channels are:
Facebook, Twitter, Instagram,
Youtube, TikTok, and Pinterest
• Example of online Forums are:
Reddit, Quora etc
• Social Media Marketing is all about publishing
highly engaging, usually short-form content to
attract new customers
• SMM use online communities to monitor customer
sentiment, analyze brand awareness, and keep
track of market trends.
• Goals of SMM are:
• Advertising
• Content Promotion
• Tracking Competition
• Building Brand
• Tracking marketing sentiment
• Data Collection

5. Essential Pillars of Social Media Marketing
▪ Have a solid strategy
▪ Be consistent with publishing
▪ Engagement monitoring
▪ Use of analytics
▪ Commercial Ads

6. Social Media Marketing Strategy Includes
▪ Customer engagement
▪ Follower analytics
▪ Collaborations with industry influencers
▪ Giveaways and contests
▪ Attention-grabbing content
▪ Organic and paid marketing

7. Digital Marketing Vs Social Media Marketing
Digital marketing Social media marketing
Marketing done on all kinds of digital platforms, both
online and offline.
A form of online digital marketing that uses social
networking platforms, channels, and forums.
Usually aims to reach the audience at different
touchpoints and raise awareness.
Used to reach a wide audience on social channels and
engage them with the brand.
Only requires investing in powerful ads in prime spots
such as billboards or TV ads.
Relies heavily on content strategy for success.
A umbrella term for all modern, electronic-based
advertising.
Specific to marketing based on social engagement
channels.
Mostly used to drive sales. Can be used for all kinds of business goals such as
brand awareness, competitor research, and more.

8. Selection of Marketing Strategy
Digital Marketing
▪ Efficient for established company
▪ High Marketing Budget
▪ Business with good marketing team
of strategist
Social Media Marketing
▪ Efficient for start ups
▪ Low Marketing Budget
▪ Business with no or few members of
marketing team

9. Thank you