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Entrepreneurship
Prepared By:
Ahmed Abdelhammed
Abdullah Mamdouh
Kamilia Mostafa
Mamdouh Mostafa
Options to live
Hope for help
Expect government
support
Get a jobStart something yourself
What stops us ?
Our Questions
Our
Backgrounds
Our Isolations
Our fear of
failure
Why we start a
business?
Sell Deliver Make Invent
Build Grow
Or make the world….a better place
What is
Entrepreneurship ?
Entrepreneurship is the willingness to take risks and
develop, organize and manage a business in a
competitive global marketplace.
What is Entrepreneur ?
A person who organizes and operates a business,
taking on greater than normal financial risks.
Businessman &
EntrepreneurStarts a business from an
existing idea or concept.
Starts a business from his
own unique idea or
concept.
Traditional Innovative
Stay Safe Risk taker & accountable
Market player Market leader
Some Traits about
Entrepreneurs
Flexible
Self
Motivate
d
Good
Common
Sense
Good
Timing
Types of Entrepreneurs
“SMILE”
System
• Someone who is happy to buy a proven system and use it by his own way.
Ex: franchise.
Money
• Someone who measure his success by the number in the bank.
Innovator
• Enjoy developing new ideas.
LifeStyle
• For those who want there hoppy as their job and gain money from it.
• Those who want power and influence and to see their brand everywhere.
Empirebuilder
Pros & Cons
Can make a lot of
money
Risk
Independence Time
8 steps to be a successful
Entrepreneurs
8 steps to be a successful
entrepreneurs• Slow & steady wins the race.
• Fake it until make it.
• Ask and you will receive.
• If it's been Done Before Don't Do it again
• Learn from your mistakes.
• Enjoy what you do
• Take your job seriously.
• Its all about the customer
When this came out,
How did people react?
Diffusion of
Innovations
Diffusion
Diffusion is the process by which an innovation is
communicated through certain channels over time
among the members of a social system.
Who are the adopters?
Innovators
They don’t hesitate to try new
things
They usually have the money
They want to be different
Early Adopters
They are the richest
The are wiser than innovators
They decide whether your product will
succeed
Early Majority
Upper middle class
Regular communication with Early
Adopters
You will be happy to reach them
“Everyone is using it”
They get the best versions of your
product
Late Majority
Laggards
Critical mass
So where is this on that graph?
So where is this on that graph?
Steps of adoption for an
individual
Knowledg
ePersuasionDecision
ImplementationConfirmation
• Knows about the
innovation’s
existence
• No further
information
• No interest to find
more
Knowledge
• Interested
• Wants to find out more
about the innovation
Persuasion
• He either adopts or rejects the
innovation
• By weighing advantages and
disadvantages of using it
• The most difficult stage
Decision
• Employs the innovation in his life
• Further determination of
usefulness
• Can seek more information and
details about it
Implementation
• Gives a final opinion about the
innovation
• Stop using it or continue to use it
Confirmation
What shapes the individual’s
decision…
Relative advantage
vs.
Compatibility
Complex
ity
vs. Simplicity
Trailability
Observability
Pay attention to Homophiles
Heterophiles
can be really useful
Recap
Any Questions?
Thank You

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SCCI'15 - Investeneur, Techsolve - Session2 - Enterpeneurship

Editor's Notes

  1. Knowledge Persuasion Decision Implementation Confirmation
  2. The individual is first exposed to an innovation, but lacks information about the innovation. During this stage the individual has not yet been inspired to find out more information about the innovation.
  3. The individual is interested in the innovation and actively seeks related information/details.
  4. The individual takes the concept of the change and weighs the advantages/disadvantages of using the innovation and decides whether to adopt or reject the innovation. Due to the individualistic nature of this stage, Rogers notes that it is the most difficult stage on which to acquire empirical evidence.
  5. The individual employs the innovation to a varying degree depending on the situation. During this stage the individual also determines the usefulness of the innovation and may search for further information about it.
  6. The individual finalizes his/her decision to continue using the innovation. This stage is both intrapersonal (may cause cognitive dissonance) and interpersonal, confirmation the group has made the right decision.