A

1. ProductionWorkQualities.
Dale Richardson
Effective Production
Work
Ineffective Production
Work
Qualitiesof A grade
productionwork
Thingsstudentsdo
badly
Careful thoughtinto
the 4 technical
elements
No thoughtintothe
costume,
camerawork,editing
etc.
Good use of the 4
technical elements to
make an effective
trailer
Unnecessaryediting
techniques,poor
thoughtintocostume.
Pooruse of locations
and lighting.
Wide range of
locationsandactors.
Little difference in
locationsandactors
Usingdifferent
locationsandactors to
show differentscenes
withinthe trailer
Usingverylittle
varietyinlocations.
Shootingonly1 or 2
scenesandediting
slightly.
Balance between
narrative intrigue and
the sense of tension
Making the trailerlook
like ashort film or
openingscene.
Making sure the
trailertellsastoryas
well ascreatinga
tense atmosphere.
Making the trailer
seemtobe an
openingsequence or
short film
Range of shottypes,
distances,angles.
Repetitive use of the
same shot types.
Usinga range of
differentshottypesto
show your abilitywith
the camera
Usingthe same shot
typesthroughoutthe
trailer.
Use a wide varietyof
original footage with
titlestosupportit
Usingtitle screensin
the trailerwithvery
little originalfootage
A wide varietyof
original footage used
withtitle screensto
supportthe storyline
Little use of original
footage.
Usinga conventional
layoutforpostersand
filmmagazine covers
Notusinga layoutthat
isconventional forthe
formof the product.
Good use of
conventions,ensuring
that the layoutis
conventional tothe
form.
Notusingthe layout
that isconventional
for the formof the
product.
Range of fonts, font
sizes,andcolouron
the printedproducts.
Verylittle varietyin
fonts,fontsizesor
colour.
Usinga varietyof
fonts,sizesand
coloursto make
differentpartsof the
productstand out and
suitthe conventions
No varietyinfonts,
usingbasicstyleson
the cover or poster.
No thoughtonwhat
fontswouldbe
effectiveand
conventional.
Appropriate images
that conformto the
conventionsof the
genre andthe print
products.
Inappropriate images
used,noeffectiveuse
of camerawork,
framing,composition,
lightingetc.
Good use of
cameraworkto create
an effectiveimage.
Editingthe phototo
make it conformto
the conventionsof the
genre.
No thoughtintowhat
image wouldbe
effective,poorchoice
of locationand/or
cast. Pooruse of
lighting.
Good use of ICT, using
programsthat suitthe
formof the product,
e.g.Photoshopfor
image editing,iMovie
for editingvideo.
Usingprograms that
aren’tuseful tothe
task.Poor choice of
program forediting
e.g.paintfor photos.
Use a varietyof ICT to
create an effective
product.
Little use of ICT to
create an effective
product.

2. ProductionWorkQualities.
Dale Richardson
Showingcontribution
to the product
No contributionto the
product.
Showingwhateach
memberof the group
has done to
contribute tothe
group.
Showingno
contributiontothe
group,usingthe same
imagesthatthe group
has used,noevidence
of editing,filming
contribution.