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Social media presentation
- 1. Social media & Food Safety Education By Ruby
- 2. Background • Unsafe food causes many acute and life-long diseases, ranging from diarrhoeal diseases to various forms of cancer. • World Health Organization (WHO) estimates that foodborne and waterborne diarrhoeal diseases taken together kill about 2.2 million people annually, 1.9 million of them children. •
- 3. Food-Chain
- 4. Situation and mission • Foodborne diseases and threats to food safety constitute a growing public health problem. • Assist Member States to strengthen their programs for improving the safety of food all the way from production to final consumption.
- 5. • USDA’s Food Safety and Inspection Service (FSIS) host a food safety education conference on March 23-26,2010. • Titiled “Advancements in Food Safety Education: Trends, Tools and Technologies”
- 6. Importance of FSE Food Safety Education is necessary: Empowering consumers worldwide with knowledge and better safe food handling behaviors is the best line of defense against pathogens causing foodborne illness.
- 7. Promising approaches: Social media engagement
- 8. Through social media • Increases the dissemination and potential impact • Reaches diverse audiences • Facilitates interactive communication and community • Empowers people to make healthier and safer decisions
- 9. Food safety Education Departments Resources • Center for Disease Control and Prevention (CDC) • U.S. Food and Drug Administration (FDA) • U.S. Department of Agriculture (USDA)-Food and Nutrition
- 10. CDC & social media
- 11. Tapping the groundswell • POST(People , Objectives, strategy, technology) • Targeting Scientists • Targeting underserved audiences • Targeting kids and families
- 13. Targeting underserved audiences • CVM (community voice mail) • a national network which connects more than 40,000 phoneless people annually to the resources they need to restore dignity and stability to their lives. • More than 14,900 total voice mail messages 1,000 email messages disseminated
- 14. Targeting kids and families
- 15. Energizing the groundswell • Creating a community to energize customers. • For example:
- 16. Participate in daily life to energizing customers
- 17. One more Recommendation • Instead of spreading knowledge, making the whole education more participation-oriented (with ratings and reviews,games)