The document summarizes survey results about music video preferences from 22 respondents. It shows: - Most respondents were female aged 16-19. - Males watched the most music videos per week and preferred alternative, rock, and hip hop genres. - Respondents rated including a storyline in a music video as 5/10 or higher in importance. - The preferred music video length was the same as the song length. - Respondents enjoyed comical/humorous aspects in music videos.

2. Are you male or female?
14
12
10
8
6 Gender
4
2
0
Male Female
Overall, 22 people took part in our survey, the majority being female.

3. How old are you?
25
20
15 12 to 15
16 to 19
10 20 to 13
24+
5
0
Male Female Total
Everyone who took our survey, except one, was in the age range of 16
to 19. This is helpful to us as this is the age group we would be wanting
to target our music video at. It will help us see specifically what this age
look for in a music video.

4. How many music videos do you watch in a week?
16
14
12
10
0 to 4
8 5 to 9
6 10 to 14
15+
4
2
0
Male Female Total
This show us that, of the people that took the survey, the majority of
people who watch the most music videos were male. This reinforces the
fact that it is males that we should be targeting our video at.

5. What genre(s) of music do you prefer to listen to?
9 Alternative
8
Hip-Hop
7
Rock
6
Pop
5
Electronic
4
3 Dance
2 Rap
1 Country Rock
0 Indie
Male Female Total
Here, most people who said they listened to 'alternative' and 'rock' music
were male, this shows us that it is males that we are wanting to be
targeting our video toward, rather than females. Because of this, we
need to take into consideration what males look for within music videos.

6. On a scale of 1 to 10 (10 being very important)
how important do you feel it is for a music video
to incorporate a storyline?
7
1
6
2
5 3
4 4
5
3
6
2 7
1 8
9
0
10
Male Female Total
Most people who took the survey overall, said that a storyline within a
music video was favourable as they rated it 5 /10 or over. Because of
this we will probably include some form of narrative within our music
video.

7. How long would you prefer a music video to last?
18
16
14
Length of the song
12
10
Longer than the
8 song, with addition
footage
6
Length of song but with
4 other options
2
0
Male Female Total
The majority of people who took this survey said that they preferred songs to
have videos that are the same length of the song, no longer. We were
considering adding extra film footage to the video, but because of our audience
research have decided to cut it to the length of the song.

8. What do you enjoy seeing within music videos?
16
14
12 Live Performance
10
Comical/Humerous
8 aspects
6 Serious/Thought
provoking aspects
4 Fantasy
2
0
Male Female Total
Because most people said that they would like to see comical and humorous
aspects within a music video, this is what we plan to include, as well as some
live performance footage.