How to Get Started in Social Media for Art League City
Kerrang contents page analysis
1. Colour Scheme: This contents page
uses the conventional rock colour
scheme of red, white and black but
with the extra, add-on colour;
yellow. This reflects the colours
used on the front cover of the
magazine and continues the theme
of ‘having fun with the image of
rock’.
Photography: Half of the page here
is taken up with one photograph,
compared to the many small
photograph’s used in the contents
of NME and Rock Sound. This
immediately tells the audience
about the main feature of the
article, but I feel, leaves out the rest
of the bands included. All the
photographs are in colour and
mostly are posed ( this is including
the snippets taken from inside the
magazine). The main image is a live
photograph, which makes the
reader feel closer to the action, as if
they were there.
2. Writing style: Very informal register used,
with colloquialisms included such as; ‘kick-
ass’, ‘get the lowdown’ and ‘see you in the
pit’. As with the other magazines, I believe
these linguistic features make it easier for
the reader to relate to the text and helps
to attract a younger audience.
Overall Look: In my opinion, the way that
half the page is taken up with only one
image is not as effective a layout as those
of Rock Sound and NME, which both
incorporated many small images of bands
featured within the magazine. Also, the
numbers used are quite small compared
to those in the other magazines which
makes it less clear which pages to turn to.
The way that ‘KERRANG! THIS WEEK’
divides the page on a slant, connotes
rebellion and reinforces the stereotypical
image of rock.
3. Text/Picture ratio: As with the other
magazines, most of the space here is
taken up with images. Just as in Rock
Sound, this is consistent throughout
the rest of the magazine and suggests
that it is aiming at a younger audience.
Fonts: Just as on the front cover,
distressed fonts are used for the
headings. This has connotations of
rebellion and ‘heavy metal’, therefore
reinforcing the stereotypical view of
the rock music genre. The rest of the
text uses quite a simple sans serif font,
so to get the information across easily.