1. PITCH
 Name: BASEMENT
 Target audience: 22-23 Year olds. Mostly male, with
interests in film, tech and alternative music.
 The music BASEMENT will cover:
Rock/Hardcore/Metal/Alternative
 How it will cover it: I want my magazine to be a mixture of
news from the alternative music industry, interviews, articles
about new bands and reviews of recently released
albums/singles as well as shout outs about upcoming shows
and every week, an article featuring small upcoming bands
from different locations.
 Double page spread: At present, my double page spread will
be featuring an interview with local band ‘We Sleep In This
Machine’. It will include live shots of them playing a gig at
local venue ‘City Screen Basement’ as well as some posed
photography. I will be asking them how the band started as
well as who their real influences are and much more.

2. STYLE SHEET...

3. MASTHEAD FONTS

4. COVER LINE/HEADER FONTS
I like all of these fonts, but I think I
particularly like the ‘Route 3’.
‘Orial’ and ‘Beauregard’ seem
fairly feminine for a music
magazine, but saying that, there
are many examples I have found
where feminin or decorative fonts
have been used within an article,
and it doesn’t seem prissy at all. I
think I will decide on the font I will
use when making my flat – plans.

5. BODY FONTS
All of these fonts are clear and simple, but I think
Calibri my favourite is ‘calibri’ and I think I will be using this
for most of my magazine. For my
subheaders/straps I think using this same font
but in bold would be efective, as it doesn’t make
Arial the appearance too cluttered with too many
different fonts on a single page.
Century Gothic
Kartika

6. THE STYLE OF PHOTOGRAPHY I INTEND TO
USE....
I would like to use a mixture of live and photo-shoot photography within my magazine, maybe leaning more toward
black and white photography than colour, my audience research showed me that most people would like to see
live photos within a music magazine, so I will be incorporating a large amount of these, but other people also said
they would like to see photo-shoot images, so I will be using both types of photography within my magazine, but
maybe more live than photo-shoot to reflect my audience research.

7. COLOUR SCHEME
I have chosen this colour scheme as I wanted
to slightly move away from the conventional
‘rock’ colour scheme of red, white and black.
Through my audience research, I found that
most people said they wanted a magazine to
have a ‘different look’. I have tried to do this but
still wanted it to be obvious to the audience
what genre my magazine is and what my
magazine is all about. By adding brown and
yellow to the colour scheme, it slightly moves
away from the conventional colour scheme, but
still is mostly in keeping with the stereotypical
conventions of a ‘rock’ magazine.

8. FLAT – PLANS...

9. ISSUE
NUMBER
DATE
This is a
simple flat-
plan of the
ARTICLES
front cover of
ARTICLES
my magazine
and the basic
layout I intend
to use.
MAIN SELL LINE
BAR
CODE

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11. Simple flat-
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contents
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magazine
PLUS.....
and the basic
layout I intend
to use.

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13. TEXT
TEXT
Simple double page spread flat plan. From my audience research, I
found people liked quite a clear layout for the main articles, so I have
tried to take this into account when designing my double page
spread.

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