2. The band we have chosen to use is Weezer. We feel that
Weezer are a very conventional rock band but carry some
genre-challenging elements when it comes to their videos.
This can be seen in the song Buddy Holly where the band
re-enacts a scene in happy days (Synergy) and the song
we’ve chosen Undone – The Sweater Song, where the
entire video has been done in one shot. This gives us the
opportunity to create a digipak for a very-conventional band
which also allows us to experiment and be creative with the
video itself.
3. Our average target audience member is a male
teenager, between the ages of 16 and 19 as this was the
average age given by people who answered our survey. They
are fans of alternative, indie and rock music, as these genres are
all fairly similar and were the genres that the most amounts of
people who took the survey said they liked. Of the people we
surveyed, most people answered that they watch 0-4 music
videos a week, so our average audience member would not be a
person who watches loads of music videos, but when they do
they do not mind whether or not a music video has a storyline.
They do not like music videos to outlast the length of the
song, and they like music videos to have comical and humorous
aspects, as well as video of live performance of the song. From
the survey responses it would appear that our average target
audience member would be interested in watching a music video
if there was something unique or special about it that would
appeal to them. Examples of bands that they listen to are
Weezer and Radiohead.
4. Begins with a girl giving the main character of the video her
phone number. As the boy is walking through town he
drops it without realising. He feels a tug on the end of his
wrist, it is his sweater unravelling (alluding to the title and
lyrics of the song). The boy finds that the string is leading
him somewhere so he follows it. This whole process is
broken up with shots of the band performing and ‘messing
around’ within the performance space. The string
eventually leads to the room where the band have been
playing, and the boy enters the room just after the band
have left. The girl’s number is hanging on the microphone
stand at the end of the string.
6. Shooting Schedule
Client: Weezer
Project: Undone – The Sweater Song
1st Day Shooting
Time Activity Location Cast/Crew Resources Shots
12:20- Shooting bands shots . York College George, Will, Camera, tripod, musical 10
14:50 Green Screen Roxi, liz, Jack, instruments (guitars and
Room Isaac, Lachlan drums) and microphone
2nd Day shooting
Time Activity Location Cast/Crew Resources Shots
9.00- Shooting scenes of person following York City George and Jack Camera, tripod, 10
12.00 thread. Centre
14.00- Shooting scene of person getting up. Georges George and Jack Camera, tripod 5
16.00 House
12. The idea works because we are combining
conventional, genre-specific elements with some
unconventional ones which gives the typical Weezer finish
to our promotional package. We have kept the typical
photo-shoot album cover and live performance of the
band, but we have also chosen to include a storyline within
the video, much like the video for ‘The Good Life’ in which
the video follows the life if a pizza delivery girl. We have
chosen to follow the conventions of Weezer’s album
artwork by featuring the band standing ‘awkwardly’ on the
front cover, but have given it a twist by including the TV.
