2019 Rotaract Preconvention: We often feel generating sponsorships is a challenge for Rotaract. What we do not realize is that this is a platform to generate networking opportunities and empower ourselves.

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BRANDS LISTEN, WHEN
ROTARACT TALKS!SPONSORSHIPS IN ROTARACT

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Patricia Kuhn
Journalist and Marketing
TrainingManagerofMDIORotaractBrasil
RotaractClubofSantaRosa
District4660
Brazil

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WHY?
Why look for
partnerships and
sponsorships?
-Todefrayexpensesandincreasethe
numberofprojects
-Opportunitytomakeprojectswithgreater
impact
-StrengthentheRotaractbrand

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WHY?
Why associate
the brand with
Rotaract?
-Impactonthecommunity
-Formationoftransformativeleadersandopinion
leaders.
-Connectorganizationswithalignedpurposes
-Beingtogetherwithacredibleinstitutionthathas
beenworkingfor50yearstoimprovetheplanet.

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Whatisyour
club'sgreatest
difficultyingetting
sponsorship

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8stepstoa
successful
partnership!

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SPONSOR
MANAGEMEN
T
PLANNING BRAINSTORM TRAINING
1 2 3 4
PLANNING

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SPONSOR
MANAGEMEN
T
PLANNING BRAINSTORM TRAINING
1 2 3 4
-Choosea personin charge
-Thinkingabouthowtoboost
sponsorships
- Tohavethe vision ofthe whole

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SPONSOR
MANAGEMEN
T
PLANNING BRAINSTORM TRAINING
1 2 3 4
-Discuss withthemanagerin advance
aboutthe projectobjectives
-Setgoals
- Createa sponsorshipdefense

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SPONSORSHIP
DEFENSE
- Rotaract Defense
- Benefits of being a partner
- Explanation about the project
- Sponsor Spots
- Prices

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[PROJECTNAME
DINNERLUNCH]OPPORTUNITYFORPARTNERSHIP
DefenseExample

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Rotaractis a globalyouthdevelopment networkof18-30
yearolds.A school proposalofleadershipin practice,
throughsharing ideasandrealizing projectstofacethe
challenges ofhumanityin anew way.
TRANSFORMING
LEADERSHIP
Rotaractis a RotaryInternationalpartnerandis an
opportunityforyoungvolunteerstoimprovetheir skills
and theirdevelopment, aiming atcontributetominimizing
the theircommunities.
Rotaract Club
THE WORLD'S LARGEST
LEADERSHIPSCHOOL,
WHERE EVERYTHING IT
IS LEARNED IN
PRACTICE "
DefenseExample

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Rotaractismadeupofyoungvolunteerswhocome togetherto
help thosewhoneed itmost.Todothis,itdelves intothe
problemsofthe communityanddevelopsprojectstosolve
them.
SocialProjects Areas of expertise:
Projectstohelp underprivileged communitiesandcharities,
topromoteculture,health,sportsandeducation,
preservationoftheenvironment, professionaldevelopment,
andmore.
•Impactonthe community
•Formationoftransformativeleadersandopinion
leaders.
•Connectorganizationswithalignedpurposes
•Being togetherwithacredible institutionthathas
been workingfor50yearstoimprovethe planet.
Why join
Rotaract?
DefenseExample

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Describe herefor the causethat the club is helping.
Explain the problem / need. Ex: Hamburg's nursing
home needs a makeover in thekitchen. Tip:Do not
forget a briefsummaryofthe institution.]CAUSE
DefenseExample

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[Describe yourclub project here. Answerthe
questions: What? How? Where?Why?When?Who?
And otherimportant information to understandthe
project.]
PROJECT
[NAME]
DefenseExample

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[Describe herehow theproject will happen, who will
be involved, set the schedule,detail the project]
HOW WILL
THE
PROJECT?
DefenseExample

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Sponsor brand in:
•20 posters (5x5cm)
•200folders (1.5x1.5cm)
•5 cards from Facebook
•15design tee shirts
•Awards Trophy
•200event tickets
•5 stories on Instagram about sponsor
•200balloons of the project
OPPORTUNITY
FOR
PARTNERSHIP
Partner of Gold
In the event:
•Sponsor bannerdisplay at event location
•Sponsor logo in the backdrop, 2 totems (15x15cm), Event menu (2x2cm)and kits
distributed to participants.
•2 Sponsor disclosure texts at the event ceremonial
•Sponsor's speech at the event ceremonial;
•Possibility of sponsor brand activation: distribution of gifts, product exposition,
among others.
DefenseExample

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Sponsor brand in:
•20posters (5x5cm)
•1 cards from Facebook
•15design tee shirts
•1 stories on Instagram about sponsor
OPPORTUNITY
FOR
PARTNERSHIP
Partner of Silver
In the event:
•Sponsor bannerdisplay at event location
•1 Sponsor disclosure texts at the event ceremonial
• Possibility of sponsor brand activation: distribution of gifts, product exposition,
among others.
DefenseExample

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Sponsor brand in:
•1 cards from Facebook
•1 stories on Instagram about sponsor
OPPORTUNITY
FOR
PARTNERSHIP
Partner of Bronze
In the event:
•Sponsor bannerdisplay at event location
•1 Sponsor disclosure texts at the event ceremonial
DefenseExample

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$ 800,00
Be our partner!
GOLD
$ 400,00
SILVER
$ 150,00
BRONZE
DefenseExample

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SPONSOR
MANAGEMEN
T
PLANNING BRAINSTORM TRAINING
1 2 3 4
-Present for all the project
-Brainstorm with all associates
-Build a list of companies and define
responsibilities, deadlines and goals.

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SPONSOR
MANAGEMEN
T
PLANNING BRAINSTORM TRAINING
1 2 3 4
-Present for all the project
-Brainstorm with all associates
-Build a list of companies and define
responsibilities, deadlines and goals.
Tip: Do not ask Rotary
for sponsorship, use
their network

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SPONSOR
MANAGEMEN
T
PLANNING BRAINSTORM TRAINING
1 2 3 4
LET'SPRACTICE

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LET'SPRACTICE
1. Choose a project from your club that you would like to have a sponsor!

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LET'SPRACTICE
1. Choose a project from your club that you would like to have a sponsor!
2. Choose a pair!

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LET'SPRACTICE
1. Choose a project from your club that you would like to have a sponsor!
2. Choose a pair!
3. Oneof the pair will be the Rotaractor presenting the project and the other will play the role of the
company.

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LET'SPRACTICE
1. Choose a project from your club that you would like to have a sponsor!
2. Choose a pair!
3. Oneof the pair will be the Rotaractor presenting the project and the other will play the role of the
company.
4. Rotaractor you have 2minutes to submit your project and request a sponsorship.

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LET'SPRACTICE
1. Choose a project from your club that you would like to have a sponsor!
2. Choose a pair!
3. Oneof the pair will be the Rotaractor presenting the project and the other will play the role of the
company.
4. Rotaractor you have 2minutes to submit your project and request a sponsorship.
5. Company person ask questions suchas: What does my brandearn? Why should I trust Rotaract? Use
your creativity!
LET'SGO

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LET'SPRACTICE
1. Choose a project from your club that you would like to have a sponsor!
2. Choose a pair!
3. Oneof the pair will be the Rotaractor presenting the project and the other will play the role of the
company.
4. Rotaractor you have 2minutes to submit your project and request a sponsorship.
5. Company person ask questions suchas: What does my brandearn? Why should I trust Rotaract? Use
your creativity!
LET'SGO Nowisanotherwaytodothereverserole

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PRESENTATIO
N OFTHE
SPONSORSHIP
PROPOSAL
5 Everyoneshould beclear about their goals and
from this organizethe strategy of action.
Tryto find someone who can facilitate your entry
process, for example: a friend of a friend,a fellow
Rotarian, etc.
Remember:
•Call to arrangethe meeting.
•Go well presented, using pin and uniform of
Rotaract.
•Takeall the material needed for the
presentation, makesure what is needed inthe
call.

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PRESENTATIO
N OFTHE
SPONSORSHIP
PROPOSAL
5 Everyoneshould beclear about their goals and
from this organizethe strategy of action.
Tryto find someone who can facilitate your entry
process, for example: a friend of a friend,a fellow
Rotarian, etc.
Remember:
•Call to arrangethe meeting.
•Go well presented, using pin and uniform of
Rotaract.
•Takeall the material needed for the
presentation, makesure what is needed inthe
call.
DONE DEAL
You closed the deal, now what?
• Formalizethe partnership by a signed documentor at least one formalized record by
e-mail.
• Reinforce deadlines and responsibilities for all deliveries.
• Define those responsible to collect the sponsorship.
• Inthe week preceding the project besure to call the sponsor and reinforcethe
invitation to participate.
6

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DURINGTHE
PROJECT
7
AFTERTHE
PROJECT
8
-Have someone in chargeof checkingthat all
deliveries arebeing made
-Everyoneinthe club should knowwho the
sponsor is if he/she is present
-Have someone to support thesponsor.

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DURINGTHE
PROJECT
7
AFTERTHE
PROJECT
8
-Have someone in chargeof checkingthat all
deliveries arebeing made
-Everyoneinthe club should knowwho the
sponsor is if he/she is present
-Have someone to support thesponsor.

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DURINGTHE
PROJECT
7
AFTERTHE
PROJECT
8
-Measure Results
-Createa post-project material in thanksto the
sponsor showing the impact and proving all the
achievements.
-Tip: Includein this material the repercussion in
social media and in the press about theproject.

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BRANDS
LISTEN,WHEN
ROTARACT
TALKS!
PATRICIA KUHN
E-mail: patricialaurakuhn@hotmail.com
Telephone: 51 99292-1906

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