2019 Rotaract Preconvention: The Social Media Manager Toolkit: Learn about best practices when it comes to publishing content on popular social media platforms. You'll also learn, and have the opportunity to share, tips and strategies to engage audiences and reach fundraising goals

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SOCIAL MEDIA MANAGER’S
TOOLKIT & BEST PRACTICES
ROTARACT19 BREAKOUT SESSION

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Mitty Chang
Web Dev & Digital Marketing
Candeavor
California, USA
Rotarian & Rotaractor
Rotaract Club of San Francisco
Rotary eClub of Silicon Valley
Yalira Crespo
Social Media Manager
LUSCA Caribbean Int’l Film Fest.
Puerto Rico, USA
Rotaractor
Rotaract Club of Inter Metro
Nishita Pednekar
Social Media Expert
Mapusa, India
Rotaractor
Rotaract Club of Mapusa
Facilitators
Specials thanks to

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2019 SOCIAL
MEDIA TRENDS

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2019 Social Media Trends
1. Rebuilding trust
2. Storifying social
3. Closing the ads gap
4. Cracking the commerce code
5. Messaging eats the world
Trends based on Hootsuite Analytics study of 3,255 businesses active
on social media, interviews, research, studies.

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REBUILDING
TRUST

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2019 Social Media Trends – Rebuilding Trust

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2019 Social Media Trends – Rebuilding Trust

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2019 Social Media Trends – Rebuilding Trust

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2019 Social Media Trends – Rebuilding Trust
Create a branded hashtag for Instagram aligned with community values.
Ex: Herschel Supply Co. has a popular branded hashtag, #welltravelled
Participate in (or run) Twitter chats to get more non-members involved.
Ex: Consider running a monthly Twitter chat for your community/city.
Build a public Facebook Group around a core audience interest.
Ex: Consider a “Foodies” group or a “Wanderlust” group; attract non-members.
Include micro-influencers in your marketing strategy.
Ex: Work with local, non-celebrity, influencers who could partner with your
club to promote special events.
Run monthly Facebook Live Q&A Sessions.
Ex: Seeing real faces can help promote customer trust and answer FAQs.

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STORIFYING
SOCIAL

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2019 Social Media Trends – Storiyfying Social
“Stories—the vertical,
ephemeral slideshows
pioneered by Snapchat—are
now growing 15 times faster
than feed-based sharing.”
2 - Storifying Social

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2019 Social Media Trends – Storiyfying Social

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2019 Social Media Trends – Storiyfying Social

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2019 Social Media Trends – Storiyfying Social

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2019 Social Media Trends – Storiyfying Social
Start experimenting with Stories
Pro tip: Shoot your videos vertically; that’s how people watch them.
Create Story-specific content
Use the Stories Highlight feature.
Tap your team’s full creative resources.
Use UTM parameters
Experiment with AR and custom stickers

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CLOSING THE
ADS GAP

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2019 Social Media Trends – Closing the Ads Gap

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2019 Social Media Trends – Closing the Ads Gap

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2019 Social Media Trends – Closing the Ad Gap

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2019 Social Media Trends – Closing the Ad Gap
Understand and target the right audience.
Define your goals and metrics.
Invest in high-quality content.
Repurpose concepts from top-performing organic content.
Use what you’ve learned from previous campaigns to improve performance.
Split test for success.

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CRACKING THE
COMMERCE CODE

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2019 Social Media Trends – Cracking the Commerce Code

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2019 Social Media Trends – Cracking the Commerce Code
Set up shoppable Instagram posts.
Share your products in action.
Promote your products with contests.
Leverage high-quality user-generated content.
Livestream your events.

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MESSAGING EATS
THE WORLD

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2019 Social Media Trends – Messaging Eats the World

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2019 Social Media Trends – Messaging Eats the World

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2019 Social Media Trends – Messaging Eats the World

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2019 Social Media Trends – Messaging Eats the World
Enable Facebook Messenger for your Facebook Business Page.
Add plugins to your website that drive customers to messaging apps.
Use DMs and/or messaging apps to streamline interactions.
Set up Chatbots
i.e. Manychat, Chatfuel, Conversable
Run campaigns that incorporate messaging apps.
Experiment with Facebook Messenger Ads.

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GROUP
BREAKOUTS

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Group Questions
What social media platform(s) is/are your club active on?
Who manages your club’s social media? Is there any training provided?
What social media practices have you found best engage your audiences?
What new social media technique(s) have you wanted to implement for
your club but have not yet? What is holding you back?
Anything else you want to talk about!
Some questions to get you started…

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THANK YOU!
#ROTARY19
#ROTARACT19