48. Make sure
they tie back
to search and
drive real
business
value.
@RossHudgens |
49. Slot that content
in a folder,
ideally one word
that
deoptimizes/still
signifies what it’s
about.
@RossHudgens |
/blog/
or
/reviews/best-air-conditioner/
50. Then, make your
content exactly
the highest
volume version
of the keyword,
unless the folder
repeats it.
@RossHudgens |
/ideas/home-decor/
51. Do some
targeted
outreach. Use
the following
template
framework:
@RossHudgens |
Subject: ASSET TYPE for WEBSITE: POST
TITLE
Hey name,
Custom sentence about what about their site
made us reach out, without being fake. Second
sentence on what our content is about.
You can see it here: http://www.website.com/url
If you like the post, we’d appreciate if you
considered sharing it with WEBSITE readers.
Thanks and looking forward to hearing what
you think!
60. Validate
concepts with
1. average links to
those concepts
2. search volume
3. social proof in
terms of sharing on
social networks.
@RossHudgens |
61. Ideally, the
intersection of
these three means
you are building
things that have
search demand,
but also link
opportunity, too.
@RossHudgens |
Links Search
volume
Social
proof
62. For bonus points,
always include
the outreach
market/shareable
format you will
include when
ideating for max
linkablility.
@RossHudgens |
DIY Flower Crown for Parties and Weddings
(SV 2,400) How to Make a Flower Crown - 2x
Custom photography/video how-to. This has 53
LRD’s. Confident we could rank for this query. We
could include a shareable featuring different styles
of flower crowns similar to the flower chandelier
infographic to make the piece more shareable and
capture the winter wedding market for outreach.
• Outreach Market: lifestyle, wedding
• Format: photography how-to
63. Going to bat
with these five
levers, one or
more
sunk cost
differentiators,
and a work
ethic to do it for
years…
@RossHudgens |