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Proximity is NOT the #1 Local SEO Ranking Factor; Linkbuilding Could Be - Pubcon Vegas 2017

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A brief overview of how proximity does/doesn't work with Local Pack rankings then some specific techniques for Local Linkbuilding

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Proximity is NOT the #1 Local SEO Ranking Factor; Linkbuilding Could Be - Pubcon Vegas 2017

  1. 1. #pubcon#pubcon | Andrew Shotland | @localseoguide Proximity Is NOT The #1 Local SEO Ranking Factor… Local Linkbuilding Could Be Presented by: Andrew Shotland CEO, LocalSEOGuide.com
  2. 2. #pubcon#pubcon | Andrew Shotland | @localseoguide
  3. 3. #pubcon#pubcon | Andrew Shotland | @localseoguide Time To Get A New Job!
  4. 4. #pubcon#pubcon | Andrew Shotland | @localseoguide What Can You Do Tomorrow?
  5. 5. #pubcon#pubcon | Andrew Shotland | @localseoguide Psych!
  6. 6. #pubcon#pubcon | Andrew Shotland | @localseoguide There Has To Be More To It…
  7. 7. #pubcon#pubcon | Andrew Shotland | @localseoguide These Only Look Like They Are In Ascending Order…
  8. 8. #pubcon#pubcon | Andrew Shotland | @localseoguide Where Were These Two?
  9. 9. #pubcon#pubcon | Andrew Shotland | @localseoguide http://www.localseoguide.com/proximity-the-number-1-local-seo-ranking-sub-factor
  10. 10. #pubcon#pubcon | Andrew Shotland | @localseoguide Trimodal Algo In One Screenshot! http://www.localseoguide.com/trimodal-local-ranking-algo-one-screenshot/
  11. 11. #pubcon#pubcon | Andrew Shotland | @localseoguide Local Link Building What Actually Works and How to Do It
  12. 12. #pubcon#pubcon | Andrew Shotland | @localseoguide 300+ Location Client w/ Microsites
  13. 13. #pubcon#pubcon | Andrew Shotland | @localseoguide My Favorite Local Vietnamese Joint
  14. 14. #pubcon#pubcon | Andrew Shotland | @localseoguide Be Careful When You ”Scale”
  15. 15. #pubcon#pubcon | Andrew Shotland | @localseoguide Low Hanging Fruit
  16. 16. #pubcon#pubcon | Andrew Shotland | @localseoguide What To Search For • “Company Name” • “Company Name” “State” • “Company Name” “City Serviced” • Site:edu “Company Name” • Site:gov “Company Name” • Site:org “Company Name” • “former company name”
  17. 17. #pubcon#pubcon | Andrew Shotland | @localseoguide ProTip #1 https://chrome.google.com/webstore/detail/scraper/mbigbapnjcgaffohmbkdlecaccepngjd?hl=en
  18. 18. #pubcon#pubcon | Andrew Shotland | @localseoguide ProTip #2 You can use several tools to gather email addresses. Here are our favorites: Ninja Outreach ScrapeBox Text Extraction With Screaming Frog
  19. 19. #pubcon#pubcon | Andrew Shotland | @localseoguide Email Template (Text) “Hi <<name>>- I represent <<Client Name>> and we noticed you mentioned us in your article <Title>> at <<URL>>. We appreciate that we were featured in your article! Would you mind adding a link to <<relevant URL>> so that your readers can more easily find us? Let me know if you’re able to make the change! Either way, have a great rest of the week – and thanks in advance! <<Your Name>> <<Client Name>>”
  20. 20. #pubcon#pubcon | Andrew Shotland | @localseoguide Email Template (Image) “Hi <<name>> - I represent <<Client Name>> and we noticed you included one of our images (<<Image Link>>) in you article where you mention us at <<Title>> at <<URL>>. Would you mind adding a link to <<page where image is featured>> as a citation for where the image was found so your readers can more easily find out about us? Let me know if you’re able to make the change! Either way, have a great rest of the week – and thanks in advance! <<Your Name>> <<Client Name>>”
  21. 21. #pubcon#pubcon | Andrew Shotland | @localseoguide Email Template (Both) “Hi <<name>> - I represent <<Client Name>> and we notived you included one of our images (<<Image Link>>) in your article where you mention us at <<Title> at <<URL>>. Would you mind adding a link to <<page where image is featured>> as a citation for where the image was found so your readers can more easily find out about us? Let me know if you’re able to make the change! Either way, have a great rest of the week – and thanks in advance! <<Your Name>> <<Client Name>>
  22. 22. #pubcon#pubcon | Andrew Shotland | @localseoguide https://docs.google.com/spreadsheets/d/1rs- VohxSuHP9h2cSnFNKrB_JZg4CRrU2iCIfV7ZkgEU/edit?usp=sharing Put this formula to put into column M to check for link. Will work if column H and D are filled in: = if(H7="","", ArrayFormula( IF( ISNUMBER( FIND( D7 , concatenate(array_constrain(importxml(H7,"//a/@href"),99999,1)) ) ) , "Yes" , "No" ) )) Andrew Shotland | @localseoguide Here’s An Outreach List Template
  23. 23. #pubcon#pubcon | Andrew Shotland | @localseoguide Client-Specific High Fruit • Sponsorships Organizations frequently link back to their sponsors. Look for opportunities to sponsor things like local charities, fashion / beauty events. • Content Marketing Offer to write up an article or case study for a well-regarded industry publication (could be engineering-related or it could be in a vertical that’s an end-user of the technology you are writing about) in exchange for a link to your site • Reputable Directories While many general directories are useless, established ones like Thomasnet and Best of the Web are worthwhile. Also look for curated local and industry-specific directories.
  24. 24. #pubcon#pubcon | Andrew Shotland | @localseoguide Even More • Business Partners Companies whose services you use and clients can all be a source of links • Resource Lists Are there any resource lists that list your competitors? Ask to be included. • News Media Coverage News media coverage can be a valuable source of links and publicity. You can also get this coverage by holding a charity or educational event and notifying the press. • Professional Organizations Many of these link to their members. Join relevant / local/ professional organizations where applicable. • Forums / Q&A Sites These tend to be lower quality, but if they’re relevant in topic and/or location they may be worthwhile. Don’t be a “hit and run” poster – participate and try to be genuinely helpful!
  25. 25. #pubcon#pubcon | Andrew Shotland | @localseoguide Little Leagues & Church Groups https://searchenginewatch.com/2017/09/20/how-to-create-a-kickass-link-building-strategy-for-local-seo/
  26. 26. #pubcon#pubcon | Andrew Shotland | @localseoguide The Leagues Aren’t So Little… Links to Domain Links to GMB Landing Page Mean 1,919,907 18,963 Median 1,264 24 Multi-location brands have ~200-300 citations per location. At 500 locations that is 500,000 links pointed at their most important page template, their location pages.
  27. 27. #pubcon#pubcon | Andrew Shotland | @localseoguide What Successful Content Marketing Looks Like:
  28. 28. #pubcon#pubcon | Andrew Shotland | @localseoguide Critical For Your Process
  29. 29. #pubcon#pubcon | Andrew Shotland | @localseoguide Successful Content Marketing Cont’d…
  30. 30. #pubcon#pubcon | Andrew Shotland | @localseoguide Does Link Building Effect Rankings?
  31. 31. #pubcon#pubcon | Andrew Shotland | @localseoguide Thank You! andrew@localseoguide.com @localseoguide.com www.localseoguide.com/local-seo-ranking-factors Presentation at www.localseoguide.com/pubconvegas17

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