2. My life is built on loss and tough love. Hard
knocks caused what family I had left to become
even closer. Above all else, family and loved
ones are most important. I found that what
impact you can make on someone else’s life is
what really measure’s the value of your heart.
That impact was a comfort felt by me as a kid
through watching sports. I was a young boy, I
may not have understood, but I loved how the
announcers described it to me. I enjoyed
listening to the broadcasts so much to the point
where I began announcing every action I did,
driving my mother and sister’s crazy. Eventually
I realized I had a true passion and talent for
broadcasting, now I’m here at Fullsail, hoping
everything comes full circle.
IDENTITY
Picture of You
Goes Here
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Sonia Coleman
Outreach Plan:
• Before I contact Ms. Coleman, I want to first get an
opportunity to call games for.
• I hope to find an email or number on LinkedIn that I can
follow up with.
• If I receive a response from Ms. Coleman, I will respond
immediately in a professional manner
HR Director at ESPN
Second Spectrum
Outreach Plan:
• I plan on creating a YouTube channel which deep dives
into player statistics, stories, and notable events. This
will highlight my knowledge and passion in sports
statistics
• There is no listed person whom I can reach out to, I
plan on reaching out to their business email
• Since it is a Los Angeles based company and I am
based in Virginia, I plan to keep all contact email based
Stat tracker for NBA
Paul Homer
Outreach Plan:
• I wish to complete my portfolio, and prepare interview
questions for Mr. Homer
• I must get ahold on an email or be directed by the
offices of Sonia Coleman, both of which work for ESPN
• Since Mr. Homer is based in Connecticut I would love
to meet him in person if I got the chance, all other forms
of communication will be through email or video
conference
Senior Director at
SportsCenter
5. GOALS
Short Term: (Immediately After Graduation)
• Grow my YouTube channel, focusing and
showcasing my talent in (sports) storytelling and
statistics.
‣ Will reach 1,000 subscribers by the end of the
year.
Mid Term: (2-5 YEARS)
• Obtain internship or job with target audience or in the
sports field.
‣ LinkedIn connections will be doubled by 2027
Long Term: (10 YEARS)
• Land a sportscasting job with ANY NBA team,
Division 1 college, or major network.
‣ By 2033, the increase in viewership since
joining the broadcast team will have increased
by 7%
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Data Analysis (Player Statistics)
SOFT
HARD
Novice / Adept / Expert
Microsoft Excel Novice / Adept / Expert
Relatable Novice / Adept / Expert
Personable Novice / Adept / Expert
Data Analysis (Player Statistics)
SOFT
HARD
Novice / Adept / Expert
Strong Knowledge of the sport Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Collaboration Novice / Adept / Expert
7. Viewers WILL Enjoy Basketball when I call
games because I am
Entertaining & Passionate .
PROMISE
8. CREDENTIALS
Work Experience:
• UPS | Package Handler (2019-2021)
• The Black Sheep | Bartender (2022-
Present)
Education:
• Title of Certification Course Completed,
Organization Name - ?what should I put
here?
• Dan Patrick’s School of Sportscasting, B.S., Full Sail University (2024)
Volunteer Work
• Bethel Evangelical Lutheran Church
-Volunteered at soup kitchens, food
drives from 2012-2017
-2013 Helped demo/build houses in New
Jersey after hurricane sandy struck
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
11. BRAND POSITION
For [TARGET AUDIENCE] who [TARGET
MARKET NEED], I provide [MAIN BENEFIT
THAT DIFFERENTIATES YOUR OFFERING
FROM COMPETITORS] because [REASON
WHY TARGET AUDIENCE SHOULD BELIEVE
YOUR DIFFERENTIATION STATEMENT.]
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Association of Broadcasters
‣ 04-23-22 | Las Vegas Convention Center, Las Vegas,
Nevada
• The Sports Broadcasting Camp
‣ 07-18-22 | Montclair State University, New Jersey
• Second Spectrum
‣ 02-24 | 312 1st St 5th floor, Los Angeles, CA 90012
Digital Marketing
• Primary Content: I will create content on my YouTube
channel where I deep dive into player stories, statistics,
headlines, game footage and more. My approach will be a
more natural, podcast feel where my language and charisma
can really shine
• Primary Tools: TikTok, Twitter, Instagram where I will post
regular updates of new videos, as well as everyday
occurrences in my life so that I may build a connection with
my audience
• Website: By continuing to update my portfolio with on brand
content I will only add to my digital resume, which is a great
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certification programs you intend to complete w/ dates.
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
14. YOUR NAME
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].
Picture of You
Goes Here
15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
