2. FREDERICK HERZBERG
• US clinical psychologist
who later became
Professor of Management
at the University of Utah.
• Believed that employees
can be motivated by the
work itself and that there
is an internal, personal
need to meet
organizational goals.
2
1987
9. 9
HYGIENE
The factors that de-motivate people
when not present; but if it does, it’s not
sufficient to induce motivation
Need to be present to ensure reasonable level of satisfaction
17. GROWTH AND PROMOTIONAL
17
There must be growth and advancement
opportunities in an organization to
motivate the employees to perform well
18. RESPONSIBILITY
18
The employees must hold themselves
responsible for the work. The managers
should give them ownership of the work.
They should minimize control but retain
accountability.
19. WORK
19
The work itself should be meaningful,
interesting, and challenging for the
employee to perform and to get
motivated.
20. “Money is much more apt to play the role of de-
motivator than motivator, because it is difficult to stay
motivate if you don’t think your pay is fair. But, if you
think your pay is fair, then you stop thinking ab out it
and its power to motivate fades. Leaders need to
establish fair pay, but they shouldn’t rely on fair pay to
motivate.
20
21. HOW WOULD THEY APPLY THIS?
Hygiene Factor:
Eliminate
Dissatisfaction by
ensuring Hygiene
Factors are met
Motivation Factor:
Create condition for
satisfaction by meeting
Motivation factor
21
22. Thanks!
QUIZ
Reference:
Leadership Roles and Management Functions in Nursing
https://www.bl.uk/people/frederick-herzberg
https://www.mindtools.com/pages/article/herzberg-motivators-hygiene-factors.htm
https://www.youtube.com/watch?v=1gyNLJx-yc0
https://www.youtube.com/watch?v=lD0drD5-JjU
22
Editor's Notes
If present, not a source of extreme satisfaction
If not present, source of dissatisfaction and demotivation
Concerned with the actual job itself
Monetary rewards does not enhance intrinsic motivation
By ensuring this people would retain happy with their job