A low resolution digital version of my portfolio

1. DESIGNER

2. I AM
WHO I AM
No, not Popeye, but definitely an individual with character. This is
a sample of my work. Most portfolios show you work but tell you
nothing of the person behind it. Although compelling, they are an
incomplete story; a picture book with a theme but no soul.
It’s not a long story. After all, you get a feel for someone pretty quick.
Take a moment to see the kind of work I am proud of and, just as
importantly, find out a little about who I am.

3. I AM
A MOSSY COVERED BUCKEYE
I was raised in the Midwest and transplanted to the West Coast long
enough ago to be considered a native. Family, friends, mentors and
experience have taught me to work hard and enjoy life.
I’ve been creating ever since I was born. From crayon on the walls,
through art classes in high school and college, to design director for
Hornall Anderson, I live for creativity.

4. I AM
FULL OF IT
I’ve worked on a ranch, flipped burgers, and tended bar, so I can
pour a mean drink. I coach soccer and play regularly to practice what
I preach. I love to build stuff. I enjoy hitting the links now and then in
spite of a wicked slice. Give me a muddy trail and my mountain bike
and I’m in hog heaven. I’ve seen a smidgen of the globe and look
forward to seeing more.
I’ve started a business or three, won awards, suffered defeats and
experienced the ups and downs of life. The world is the inspiration
for my ideas. This is the foundation of who I am.

5. I AM
A HYBRID
In the last 20 years, I’ve gone from Art Director to Design Director. My
career began in 1989 when I met my first business partner, Dan Fine.
We started an ad agency around the efficiencies of desktop publishing
and grew as quickly as the technology changed. I became a self-taught
desktop wiz, and spent 8 years growing our small shop into a solid
mid-sized firm.
I moved on to become creative director at BD&A, a large merchandising
agency, turning their inhouse art department into a profit center.
Looking for more creative challenges, I went out on my own, developing
ads and designs for multiple agencies and clients.

6. I AM
A PROBLEM SOLVER
While I was doing my own thing as Bruce Advertising & Design,
I stumbled into a short term gig for Hornall Anderson. Three days
turned into two weeks — two weeks turned into three months and
next thing I knew they made me an offer I couldn’t refuse. In my
interview with Jack Anderson I had to ask how I, as an ad guy,
not a designer, fit into the mix? His answer, “We have lots of great
decorators, we want you because you’re a thinker.”
But enough about who I am. It’s time to see some of the solutions
to the problems I’ve helped solve in recent years.

7. REDHOOK - Bring back the craft. From proprietary
bottle, to a bold new look with strong shelf presence,
my team and I pumped new energy and excitement
into a familiar Northwest icon.
Agency: Hornall Anderson
Design Director: Bruce Stigler
Design Team: Elmer DelaCruz, Kelly Okamaro,
Beth Grimm, John Anderle
Copy Writer: Client Provided

8. On-premise Materials and Sales Sheets

9. UBISOFT - Package a new language learning
game to appeal to both gamers and non-gamers
alike. They wanted a system that could extend to
multiple skus and still stand out on-shelf.
Agency: Hornall Anderson
Design Director: Bruce Stigler
Design Team: Yuri Shvets, Belinda Bowling, Jon Graeff
Copy Writer: Client Provided

10. ADVENTURE OF FAITH YOUTH GROUP – Create
a logo for middle school kids who are just
beginning their walk with God. It needed to be
contemporary and relevant to the age group plus it
had to be able to grow with them. The “i” symbol
stands for information plus it’s the universal symbol
of an on-switch.
Client: Adventure of Faith
Agency: Bruce - Advertising & Design
Design Director: Bruce Stigler
Design Team: Bruce Stigler

11. BLUE NILE - Online Diamond Retailer WIDMER BROTHERS - Craft Beer Brewery PEAK PERFORMANCE II - Amgen Meeting Theme
Agency: Hornall Anderson Agency: Hornall Anderson Agency: Hornall Anderson
Design Director: Bruce Stigler Design Director: Larry Anderson Design Director: Bruce Stigler
Design Team: Gretchen Cook Design Team: Bruce Stigler, Gretchen Cook Design Team: Hayden Schoen
FUSION - High School Age Youth Group HAMPTON ELECTRIC - Electrical Contractor KOOKABURRA - Eco-friendly Cleaning Products
Agency: Bruce Advertising & Design Agency: Bruce Advertising & Design Agency: Bruce Advertising & Design
Design Director: Bruce Stigler Design Director: Bruce Stigler Design Director: Bruce Stigler
Design Team: Bruce Stigler Design Team: Bruce Stigler Design Team: Bruce Stigler
PURPLE FIG - Caterer FREEREIN - Mobile Solutions Provider BURIEN TOWN SQUARE - Mixed Use Residence
Agency: Bruce Advertising & Design Agency: Hornall Anderson Agency: Hornall Anderson
Design Director: Bruce Stigler Design Director: Bruce Stigler Design Director: Bruce Stigler
Designer: Bruce Stigler Design Team: Tobi Brown Design Team: Jay Hilburn, Lauren DiRusso
PHOTOZONE - Online Event Photographers CHILDREN’S MINISTRY -ADVENTURE OF FAITH JAVELIN - Telecommunications Company
Agency: Hornall Anderson Agency: Bruce Advertising & Design Agency: Hornall Anderson
Design Director: Bruce Stigler Design Director: Bruce Stigler Design Director: James Tee
Design Team: Henry Yui Design Team: Bruce Stigler Design Team: Bruce Stigler, Henry Yui

12. JANUS INTECH - Create a series of ads to
explain the technical, number crunching system
that helps Janus-InTech investors minimize risk
while maximizing returns.
Agency: Hornall Anderson
Design Director: Michael Connors
Design Team: Bruce Stigler
Copy Writer: Bruce Stigler

13. WEYERHAEUSER REALITY INC. - Develop a display
system for a special builders presentation.
These proprietary stands are built entirely out of
Weyerhaeuser products and designed to be portable.
They can be easily updated for future functions and
internal corporate promotions.
Agency: Hornall Anderson
Design Director: Bruce Stigler
Design Team: Bruce Stigler, Holly Craven
Copy Writer: Andy Davidhazy

14. BURIEN TOWN SQUARE - Focus on the rebirth of
the inner city neighborhood of Burien and its
proximity to Seattle to promote the multi-use
Burien Town Square. Campaign included identity, web
site, collateral, signage, sales center, and advertising.
Agency: Hornall Anderson
Design Director: Bruce Stigler
Design Team: Hans Kreb, Lauren DiRusso, Jay
Hilburn, Arhart Design
Copy Writer: Amy Bosch

15. Sales Center

16. Web Site

17. KOOKABURRA - Rebrand our product to appeal
to a broader range of consumers and help
reduce printing cost. I created a clean, vibrant
color system that capitalized on their revised logo
and reflected the pure, plant-based, environmentally
friendly product line.
Agency: Bruce Advertising & Design
Design Director: Bruce Stigler
Design Team: Bruce Stigler
Copy Writer: Bruce Stigler

18. Web Site

19. REDHOOK - Now that we have craft street cred,
we want to give each flavor personality. The
Redhook team evolved the brand and developed
icons to express each flavors personality while
retaining a strong shelf presence and colors from
the last package update.
Agency: Hornall Anderson
Design Director: Bruce Stigler
Design Team: Bruce Branson Meyer, Elmer DelaCruz,
Vu Nguyen, Drew Pickard, Yuri Shevets
Copy Writer: Client Provided

20. I AM
READY TO WORK
Now that you know a little bit about me, let’s talk about how we can
put my innovtive thinking to work on your next marketing project. I
am ready to roll up my sleeves and get started.
BRUCE ADVERTISING & DESIGN
360.621-7609
bigmanB@q.com

21. ADVERTISING & DE IGN
VERTISING DESIGN