"Trade Mark Leo Burnett Azerbaijan" is a full service advertising agency, representing Leo Burnett Worldwide in Azerbaijan. LEO BURNETT WORLDWIDE is one of the world’s largest agency networks — a Human Kind communications company with a singular approach: it places a brand’s purpose at the heart of its communications to truly connect with people. Leo Burnett works with some of the world’s most valuable and respected brands; and presented in 85 countries with over 9,000 employees worldwide.

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2. TRADE MARK LEO BURNETT AZERBAIJAN
"Trade Mark Leo Burnett Azerbaijan" is a full service advertising agency, representing
Leo Burnett Worldwide in Azerbaijan. LEO BURNETT WORLDWIDE is one of the world’s
largest agency networks — a HumanKind communications company with a singular
approach: it places a brand’s purpose at the heart of its communications to truly
connect with people. Leo Burnett works with some of the world’s most valuable and
respected brands; and presented in 85 countries with over 9,000 employees
worldwide.

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Leo Burnett Worldwide, Inc., is an American globally active
advertising company, founded in 1935 in Chicago by Leo
Burnett is one of the largest agency networks with
85 offices and 9,000+ employees.
Leo Burnett (October 21, 1891 - June 7, 1971) was an American
advertising executive and the founder of the Leo Burnett Company,
Inc., also known as Leo Burnett Worldwide. He was responsible for
creating some of advertising's most well-known characters and
campaigns of the 20th century including Tony the Tiger, the Marlboro
Man, the Maytag Repairman, United's "Fly the Friendly Skies," Allstate's
"Good Hands," and for garnering relationships with multinational
clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett
was named by Time Magazine as one of the 100 most influential
people of the 20th century.

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MULTINATIONAL CLIENTS
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80 YEARS OF
LEGENDARY
ADVERTISING
Starting since 1935

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CANNES 2015

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WORLD MAP
Leo Burnett Worldwide
Insert Info
Trade Mark
Leo Burnett Azerbaijan
HEAD OFFICE
85 Offices Worldwide | 70 Countries | 9 000 Employees

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DURING 2006-2014, THE NUMBER OF COMPANIES,
THE TYPE OF ACTIVITY WHICH IS THE ADVERTISING
SERVICE, INCREASED BY 22.45%.

18. TRADE MARK LEO BURNETT AZERBAIJAN
TRENDS OCCURRING AT
THE LOCAL ADVERTISING MARKET:
Consumers are
beginning to
actively defend
against excessive
aggressive
information flow.
Growth in the
number of
advertising
agencies is an
indication of
increasing the local
advertising market.
Advertising
platforms and
digital
communi-
cation
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GROWTH IN THE NUMBER
OF ADVERTISING
AGENCIES
CHANGES IN CONSUMER
BEHAVIOR
DEVELOPMENT
OF NEW PLATFORMS

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STRUCTURE OF ADVERTISING AGENCY
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MARKETING CLIENT SERVICE ADMINISTRATIVECREATIVE
AND DIGITAL

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SERVICE CATEGORIES
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Analysis
Analysis and evaluation, Pursued advertising
campaign, its effectiveness
Financial analysis
budget studying
media planning and buying
Production
Production and print
of end product
Development
Creative and ideological development of the
project advertising company
Support
customer support
database, CRM, HR
Research
Market research and marketing
of segments, and the overall situation in the market

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Development and establishment of the
proposed product or service
Original creative approach to
advertising tasks
Planning of advertising campaigns that
best suit the client's budget
Organization of press conferences,
presentations and other events of
public relations;
Participation of highly qualified
personnel at every stage of the
campaign.
Production of any advertising
equipment for projects
Make acts, not ads

22. TRADE MARK LEO BURNETT AZERBAIJAN
COMPANY ACTIVITY
DESCRIPTION
«Trade Mark Leo Burnett Azerbaijan» advertising agency
offers to Clients professional development of various
advertising output and in rendering of advertising
services.
o Thorough development and creation of offered
product or service
o Original creative approach to solving of advertising
tasks
o The organization of press conferences and other
public relations events
o Production of any advertising equipment for projects
o Highly qualified staff
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23. TRADE MARK LEO BURNETT AZERBAIJAN
OUR SERVICES
« Integrated marketing campaigns
« Creative strategy and design
« Marketing research
« Brand building
« BTL & Promotion
« Event management
« Communication strategy & planning
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24. TRADE MARK LEO BURNETT AZERBAIJAN
OUR SERVICES
We do not do the work which gives no profit to our partners.
So, marketing analysis is a basis to any our idea.
All advertising campaigns created in our agency are logical
and consecutive and are followed by the next one. Taking into
consideration our local market, with such approach we
dispose our partners to long-term cooperation with us.
As you have noticed, we don’t have clients, - we have
partners. And we offer the best and effective solutions for
them. Wide experience and great team allow us to make such
statements.
o Conducting research
o Concept development
o Communication plans and strategy
o Media planning, ATL.
o Web development, optimization and promotion
o Conducting integrated marketing communications IMC
o Branding & corporate identity
o 360 advertising support an consultancy
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OUR TALENTED TEAM
We rely on each member of our team. This ensures us to get
the best results by having the right team on board.
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ABBAS FATULLAYEV
GENERAL DIRECTOR
ALEX GRAUDINS
STRATEGY SPECIALIST
ORKHAN RZAYEV
CREATIVE DIRECTOR
VICTOR EMELYANOV
ART DIRECTOR
ALIK KHANKISHIYEV
DESIGNER
HALIMA ALASGAROVA
ILLUSTRATOR
AZAD ABDIYEV
SENIOR COPYWRITER
SABINA FATULLAYEVA
PR MANAGER
AYTEN ZEYNALOVA
PROJECT DIRECTOR
ELNARA AGHAYEVA
ACCOUNT DIRECTOR
ANNA ALIYEVA
TRAFFIC MANAGER
NAILYA HAJIBEYOVA
OFFICE MANAGER

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ORKHAN RZAYEV
NORM, Ateshgah Sigorta, Hezz Card, AG Bank, P&G,
Samsung, Lactalis, Dalgidj, Decamie, Avrora Holding, Russkiy
Vkus, Access Bank,
CREATIVE DIRECTOR
Well-known TV host, former captain of "КВН" team. Worked on
TV and in advertising business since 2002, author and host of
entertaining and intellectual projects on TV. The owner of "Qizil
Buta" award, as an author of the Best Comic Project of the year.
Author of many advertising and social projects. Thinks that good
ideas are not the privilege of a creative director, but a result of a
teamwork. Genious idea can be born in any creative person's head.
Main Projects:
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VICTOR EMELYANOV
Camel, Sprite, Nestle, Flagman Vodka, Nivea, BAT, Dolina
Scandi, Pernod Ricard, iru, Dell, IKEA, Wrigley, AvtoVAZ,
Megafon, Aeroexpress, S7, RZD, M.Video, Dom.ru, Yandex,
Megafon and other brands.
ART DIRECTOR
Having more than 17 years of experience within the design and Art
direction, Victor worked at number of top wolrd wide agencies such
as BBDO Group, TBWARussia, McCann-Erickson Russia and
Instinct. An indisputable professional.
Among the awards, there are:
o Red Apple / Grand Prix, Gold, Silver, Bronze
o ADCR / Gold, Silver, Bronze
Main Projects:
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ALEX GRAUDINS
Philip Morris, Tele2, Statoil, Peugeot, Samsung, Sabina
perfumery, Rietumu Bank, Express bank, Lafarella and
number of other projects.
STRATEGY SPECIALIST
EVS for Strategy and İntegrated Communications. Has been working
in the industry for more than 8 years and achieved unprecedented
experience by running and execution of various projects at Leo
Burnett Latvia and Trade Mark Leo Burnett.
Main Projects:
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HALIMA ALASGAROVA
Atena, Anchor, Bank Standart, Bakcell, BP (Compass magazine), Xalq
Bank, Azgranata, Calgon, Dettol, Kotex, Yarsu, Bingo, BETA earl grey,
Huggies, Adidas Eyewear Contest, Baku2015 Competition, “Art takes
Miami” online contest, Silk Road Grand Art Exhibition (IACEA), “Youth
health” competition UNFPA, P&G, Samsung, Lactalis.
ILLUSTRATOR
Came to the world of advertisement in 2001. Devoted to painting
since childhood. She is a laureate and winner of many Azerbaijani
and international art contests. A member of Union of Artists of
Azerbaijan. Her name is included in "Azerbaijani youth of the future"
golden book. Owner of president scholarship. Had 6 personal
exhibitions. Her works were exhibited in France, USA, Korea, Austria,
Uzbekistan.
Main Projects:
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32. TRADE MARK LEO BURNETT AZERBAIJAN
ALIK KHANKISHIYEV
М.Патио, Клиб Техник, Ловини, Новый Город, ВЗМК,
Лагутники, Бозон, Дансани Мидо, Финекс, Russkiy Vkus,
Centro Mall, Huawei.
GRAPHIC DESIGNER
Experienced, perspective and creative designer. Quality is the main
issue for him, whatever it takes. His experience in the sphere of
designing - 10 years; worked in Russian Federation for a long time.
Main Projects:
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33. TRADE MARK LEO BURNETT AZERBAIJAN
AZAD ABDIYEV
Among the projects, there are: Atabank, VMF, Grona, Azersun,
Unibank, Compulsory Insurance Bureau, Shell, Toyota, Gazelli
Group, Ideal Parfumery, Microsoft, AzerTurkBank, Azerbaijan
Industrial Bank, Azbentonit, Imperial Tobacco, Azerbaijan
State Ministry of Education, Azerbaijan State Ministry of
Culture and Tourism.
SENIOR COPYWRITER
For a short period of time Azad became one of the most successful
copywriters in Azerbaijan. Quick thinking, own approach helps him to
create great taglines, slogans and copies.
Main Projects:
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34. TRADE MARK LEO BURNETT AZERBAIJAN
AYTEN ZEYNALOVA
BP, RISK, UNICEF, Qarant Holding, Azercell, Azertelecom,
Azercosmos, IKRA, Aztech, Baghlan Group, Norm,
AteshgahSigorta, Pasha Sigorta, IKMA, Elcell, P&G, Samsung,
Lactalis, Dalgidj, Decamie, Avrora Holding
PROJECT DIRECTOR
Perfectionist to the very roots of her being. Works in advertisement
for 9 years. Any project she starts she tries to conduct perfectly. And
waits the same from her colleagues. Ayten has an unprecedented
experience in organization of big events and event management.
Main Projects:
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And we offer the best and effective solutions for them.
Wide experience and great team allow us to make such statements.
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WE DON’T HAVE CLIENTS —
WE HAVE PARTNERS.

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4Ps OF INTEGRATED COMMUNICATION
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People Participation Populism
Strategy Execution
Purpose

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MAIN CASES

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Samsung / Mobile & electronics
As new top smartphone models S6 | S6
edge were introduced worldwide in March
2015, we created and executed the
launch campaign for Azerbaijan market.

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AGBank / Corporate Banking
As a launch of bank’s new taxit card, we
have developed the creative concept and
communication channels. Providing
Digital, SMM, Production & Creative
services.
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ASA / Full Service
We are happy to be a part of Association of
Scouts of Azerbaijan (World Organization of
Scout Movement) and share the happiness of
victory to celebrate 41st world scout
Conference and Your Forum in Azerbaijan. We
provide full full Creative, Media and
Communication support on Behalf of Leo
Burnett Azerbaijan.
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Dalgidj / Oil & Gas
Dalgidj is an official supplier of BP for
ROV diving. To commemorate the jubilee
of company, we provided the 360 service
with event marketing.
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Anzu / Retail wear
A full service project for the launch of
Luxury wear boutique. Branding, Digital,
Creative.
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Ideal / Retail Parfumerie
We have developed the creative concept
based on 5 main sences, using a
lenticular print technology.
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Azpetrol / Service
We have developed a creative concept for
2 campaigns and one social project with
integrated BTL and call-to-action
engagement.
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DeCamie / Retail wear
A-class luxury wear boutique, for which
we have developed the creative concept,
TOV, and delivered the 360 service in
promotion.
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Lactalis Group / Expo
We have developed the expo mechanics
and stand construction, together with
supporting info materials and sampling
for Lactalis Group (President, Lactel,
Celia)
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Russkiy Vkus / TVC
We have developed a fully animated 3D
TVC and communication of “Pirates of
Caspian Sea”, for “Russkiy Vkus” sausage
products.
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Various Projects
MST, NatGeo, Baku Jazz festival, Social
Campaign, Khan and a number of other
works.
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“Trade Mark” has been awarded by silver
award in Social Advertisement at “Red
Jolbors Fest 14” International Asia & CIS
http://www.jolbors.com/applications/preview/619/
AWARD
Regardless of the level of education, social status
and wealth of many families caught in this situation,
their problems relate to society as a whole. Selective
abortion - a negative trend of the world, where there
is a division of people by gender. Unfortunately,
Azerbaijan is among the top five countries in the
number of selective abortions in the world.
"Words of mothers" (in Azeri. Word "proverbs" is
literally translated as "word of the fathers”
“Proverbs“) with such shocking social message, as -
child becomes a victim of the fact of “parents”
decisions.

55. TRADE MARK LEO BURNETT AZERBAIJAN
SUMMARY ”CREATIVITY RATING 2014"
in Central Asia and Azerbaijan
We became NUMBER ONE Creative
agency in Azerbaijan, based on summary
report.
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56. TRADE MARK LEO BURNETT AZERBAIJAN
BUSINESS PARTNERS
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Starcom– Worldwide Media Network
TNS– TNS is a world leader in market
research, global market information and
business analysis.
Graphit–Leo Burnett Group Russia
branding and brand awareness agency.
Friendly Production – Indoor and Outdoor
equipment and tech. solutions company.
Moscow, Russia.

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THANK YOU!
AF Business House
Nizami str. 203 B,
Baku, Azerbaijan
+994 12 493 31 90
office@tma.az
www.tma.az