Dave, Rob, Priya, Lesley and Colin work for a company called FickRoll, creators of the world’s strongest toilet paper. A single sheet of FickRoll lasts an average of 25 wipes before a fingertip gets through. As one customer wrote online, “It’ll rip your arsehole to shreds before it’ll break apart in your hand.” The company’s new content marketing strategy will see us documenting some of its employees’ everyday working moments together.
Colin is FickRoll's Sales Director. With over 25 years' experience in the toiletries industry, he is one of the company's most valued employees. Rob is one of FickRoll's newest members of staff and, as marketing manager, is responsible for all advertising campaigns and new product launches. Colin speaks to Rob about the launch of a new product.
2. Dave, Rob, Priya, Lesley and Colin work for a company called
FickRoll, creators of the world’s strongest toilet paper. A
single sheet of FickRoll lasts an average of 25 wipes before
a fingertip gets through. As one customer wrote online, “It’ll
rip your arsehole to shreds before it’ll break apart in your
hand.” The company’s new content marketing strategy will
see us documenting some of its employees’ everyday
working moments together.
3. Colin is FickRoll's Sales Director. With over 25 years'
experience in the toiletries industry, he is one of the
company's most valued employees.
Rob is one of FickRoll's newest members of staff and, as
marketing manager, is responsible for all advertising
campaigns and new product launches.
Colin speaks to Rob about the launch of a new product.
4. Hi, Rob.
Hi, Colin.
All good in the hood?
Errr….I guess so.
Good. Can you do me a favour? We’re launching
a new travel pack version of FickRoll. I need you
to put together a marketing campaign for it.
5. Sure, no problem.
I’ve got a few ideas, but seeing as you’re our
‘marketing guru’, I’ll leave it in your capable
hands.
OK, no worries. Do you want to run through your
ideas, so that we’re on the same page with it?
No, it’s fine. You’re the expert, so I’m sure you’ll
come up with something that does the job.
7. Hi, Rob.
Hi, Colin.
All good in the-
Yeah, all good thanks.
Coolio. How you getting on with that marketing
campaign?
The one we talked about half an hour ago?
8. Yeah – the travel FickRoll campaign.
To be honest, mate, I’ve been up to my eyes in
it, and I’m still working on concepts for the new
range of sanitary pads.
FickPads? That’s old news. Forget it.
But we only discussed it yesterday.
We need to move quicker than that, Rob. That’s
how sales works. I'll be back again at 4 o'clock.
9. 4 o'clock? That's less than an hour away.
Ideas at 4 o'clock, launch at 4.30.
Launch at 4.30? That's impossible.
Nothing's impossible, Rob. Not with you as our
marketing guru.
Why the rush?
I need to shift 500 units before close of
business today, and time is money.
11. Hi, Rob.
Colin, about this campaign—
Your best work yet?
Not exactly. I’ve only had time to come up with
one or two basic ideas.
Well, time is money. Let’s see what you’ve got.
(Hands over a sheet of paper)
I could do much better with more time.
12. (Reads in silence)
I can flesh them out a little more?
(Screws the piece of paper up and throws it in
the bin under Rob's desk)
Are you a miracle worker as well as a guru? I've
seen more flesh on a catwalk model.
If you give me a bit more time, I can come up
with some new ideas.
13. I don't have time, Rob. I have a target to hit. And
right now, I'd quite like to put your face in the
middle of that target.
Alright, Col, chill out, yeah? If I had more time, I
could have done some proper research.
Here's the only research you need, 'man'. FickRoll
travel packs are miles better than any other
disposable travel tissue out there.
14. There you go.
What do you mean, 'there you go'?
That's your line: 'They're miles better than any
other disposable travel tissue.'
(Thinking)
You're right - 'Miles better than the rest.' What a
great line! Maybe I'll make a marketing guru yet.
Probably worth checking who else is using it too.
15. No need, my friend. Nobody else will have come
up with such a good line. Especially not in the
disposable travel toilet tissue market.
OK, if you're sure?
200%, homie!
I'd rather you didn't call me 'homie', if that's OK.
You know what I mean - just work homies, not
hood homies.
16. I don't live in the hood. I'm from Esher.
Lovely part of the world. Anyway, let’s get to it -
send me that idea by email and we’ll get
cracking with the advertising campaign.
We need to have a look at some visual options,
maybe a photoshoot. At the very least we need
a media plan and advert schedule.
Photoshoot? To show travel toilet tissues?
17. This campaign is going to get national coverage.
It needs to look the part.
Rob, the product sells itself. You know what we
say here: "Get it in their hands, and on their arse,
and they'll love it."
OK, whatever you say, boss.
That's what I love about this place - our
teamwork makes the dream work!
18. Enjoying the adventures of
Dave, Rob, Priya, Lesley and Colin?
Let me know at jimbo@jember.co.uk
