For Arden University Project

1. Danielle Sanger’s
Graphic Design
Portfolio

2. Contents
About me
Throughout my career, I have always tried to ensure that the passion, creativity and enthusiasm for my work has
shone throughout. I am an friendly and motivated individual with a desire to constantly develop my professional
skills wiith a positive attitude and good time keeping.
I work well in a team, and when using my own initiative. I never shy away from hard work and am always keen to
use my creative side on various projects. I am able to work well under pressure and am able to multi-task in order
to achieve goals with tight deadlines.
I have grown with confidence throughout my experience in as a designer, but have also useful insights of various
other segments that can help we with a variety of customers in Retail, Hospitality, Marketing and Admin. This has
allowed me to consistently developed my communication and relationship skills.
SKILLS
In Adobe Suite - Illustrator, InDesign, Photoshop and
Premiere Pro
Microsoft Suite - Word, Excel and PowerPoint
Photography - Landscapes, Nature and Lights
Hubspot - 1 year working on the marketing software
Social Media - Control of social media presence
Introduction
EDUCATION
Sept 2009 – July 2014: The Wye Valley School, Bourne End
Sept 2014 to 2016: The Henley College, Oxfordshire
• Btec Media (Triple Distinction)
June - December 2018: New Skills Academy, Online City
• Training Online Digital Marketing Course Diploma (Self Funded Remote Learning)
February 2019 - Current: BA Hons Graphic Design, Arden University Distance Online Learning in BA Hons Graphic Design.
VOLUNTEER WORK
August 2018 - May 2020: Indigo Volunteers - Social Media
Assistant- Assisted with social media posts on platforms.
Create monthly media reports, and get in contact with those
Volunteering and post/blog their stories. This is all done in evenings
and out of working hours.
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3. WWF Logo and
Campaign Rebrand
Their Story
WWF (World Wildlife Fund) is a international non-
governmental organization founded in 1961 that works in
the field of wilderness preservation and the reduction of
human impact on the environment.
Our Solution
WWF provides a. charity service for the animals that are
endangered, so the first thing we worked on was the new
improved logo design that would be more appealing based
around an animal that is on the verge of extinction as well
as portray their brands message. Lots of mock-up sketches
were made based around the endangered animal the Sea
Turtle, to see the best one to illustrate this great cause.
Once this was created, we wanted to create a campaign
where the new logo could be presented creating that
brand awareness and show off the new company’s identity.
Project Tasks:
• Refreshed logo and identity
• Campaign Poster
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5. SpreadThat!
Butter Knife
Promotion
Their Story
Spread That is a heated butter knife created by That Inventions a
premium kitchenware that innovates, convenient kitchenware and
dining products that help make life simpler and better.
Our Solution
SpreadThat! provides an easier and more efficient way for people to
make there butter more spreadable on their bread products.
So, the first thing we worked on was the banners to create
engagements and leads for the website and the product being sold.
Continuous designs were sketched against the brand guideline to
get decide which ones promoted the product best and lining up
with the company’s brand. This then lead on to the creation of a
digital interactive e-book, where wire frames were mocked-up
before adding in interactive elements of buttons and hyper-links for
the company to gain more brand awareness and engagement with
new customers through their website and promotional content.
Project Tasks:
• Promotional Banners
• SpreadThat! Interactive E-book
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7. Gender Stereotype
Zine Project
Their Story
The ‘Gender Stereotype’ Zine was created for a module project
to show the portrayal of how we can stop gender stereotypying
through the use of image decoding and through skills from various
theorists.
Our Solution
The theorists covered within the Zine was John Berger, Susan
Sontag and Marshall McLuhan. When the zine caused mocked
up designs needed to present the skills of how we can see images
differently and that deeper means can create for the values
of society, culture, the economy or historically. The layout was
designed to be colorful, engaging and visually aesthetic based
around the theme of ‘Gender Stereotyping.’ Various sketches
and textured were designed to create the correct meaning of the
zine. A glossy magazine and photobook design layouts seemed to
be the most appropriate choice as it incorporated link between
photography and medium art like newspapers and magazines that
created a varied tone where the story flowed through each of the
pages to make the message clear.
Project Tasks:
• Zine Project
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9. Danielle Sanger
Graphic Designer
© 2020