1. BRANDING
Using Matthew’s established design language,
we created a custom brandmark that evokes
the high-end quality of his seaming, the
timeless sense of his silhouettes, and the
glamor of the occasion.
MATTHEW
CHRISTOPHER
2. Matthew’s style is architectural,
layered. We took his lines from the
very seaming he is so known for was
placed them into the “identity.”
THE LINES
3. From art direction to implementation we
created a full campaign look that launched
Matthew’s 2016 collection onto the scene.
Ads ran in New York Magazine, The Knot,
and Martha Stewart Bridal.
AD CAMPAIGN
5. Count-it is a fitness platform built for
interoffice challenges that reward healthy
employee’s with free lunches, discounts
and charitable donations.
http://countit.com
BRANDING & APP DESIGN
The Kingdom of
Selfie Expression
Millions of us wake up each day, look into
our closets, and face the “getting dressed
dilemma.” Cinderly is here to help! Cinderly
is the first data-driven style app for the
everyday girl.
APP DEVELOPMENT
6.
7. Cinderly was built to help you define your
selfie! We created technology that matches
you to people your size and style to inspire
new fashion choices. In the Kingdom of
Cinderly, everything is “Fit For You!”
Your Fashion Forward
Fair Godmother
8. Count-it is a fitness platform built for
interoffice challenges that reward healthy
employee’s with free lunches, discounts
and charitable donations.
http://countit.com
BRANDING
9. Our mission from the start
was key. We wanted to motivate
users and not overwhelm.
Our mantra became:
Keep it flat.
Keep it simple.
Keep it fun!
design
10. Because the rules of the game are
never easy, we implemented a sleek
UI into the experience to facilitate the
user’s understanding of the eco-
system.
beep. beep.
Our unique voice and mascot was born out of
count-it culture. The count-it bot was a sassy
backend notification system that we fully
realized, brought to life and became the
heart of the company.
11. Evins a creative strategy firm, had branding
in place but they didn’t know how to use it
or apply it. They deal with high-end clients
and wanted to come off sharper.
BRANDING
EVINS
12. Applied
Design
We wanted to help them make
that impression with Black foil
business cards, notebooks,
and letterhead.
13. Applied
Design
We wanted to help them make
that impression with Black foil
business cards, notebooks,
and letterhead.
The Slash
We gave them a way to use the slash in their logo as a
tool of their brand. Picked stunning photography that
mimicked the movement of the slash and created a full
agency profile in keynote they could use in presentations.
14. We want to lead with a bold and expressive
feeling, to highlight visually how we talk with
our hands. Using a bright color palate gives the
brand energy and excitement that will help to
really drive home the individuality of this
prideful company of actors.
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BRANDING
15. Our deep stark line and bold furtura font gives
the theatre a unique look that let’s it stand alone
in a competitive field. Our challenge was to
create a look the non-profit could easily
replicate when working with un-trained
designers.
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If the full logo can not be displayed due to space, you can use the short logo as pictured above.
The short logo also can work very well as a hashtag for social media. The brand has 7 major colors, bright
and fun, colors should not be mixed and matched on the same page.
17.
18. In life we remember those who’ve passed
on through light. We light candles, at
churches, on lakes, and some send lanterns
into the heavens. The goal of this project is
to continue that tradition online, and light
up the spirit of our loved ones on an
interactive world map.
PLATFORM DEVELOPMENT
This Light Shines
19. Branding
Centered around the Buddhist belief of rebirth,
we designed the logo, packaging and website
for this premier organic candle company based
in New York City.
20. Each person who purchases a handmade numbered candle
will be able to register it online and dedicate the light to the
memory of someone they’ve loved. The site pin-points each
flame on an interactive map. When a person shares their
love it will cause the flame to blossom into a Lotus Flower.
Interactive Design
21. Mintbox commands attention of savvy
shoppers and fashionistas alike, We positioned
the brand to be bold, expressive and at the
heart of the fashion scene.
setting a mood
BRANDING UPDATE
22. new vs. old
Our new tonal approach allows for use of full color photography, it creates an alluring, focused
brand that sets the table for a new sophisticated story. This approach allows us to play with the
variations in the tonal strength while staying on brand.
23. We developed a licensing strategy and
updated brand for a new positioning in the
US. We were also placed in charge of
updating the traditional logo for the Asian
markets and applied for new international
copyrights on 3 new logos.
PENTHOUSE
BRANDING UPDATE
24. The company was looking to transition from
magazine sales to a lifestyle brand. Re-
establishing the mantra “Life on Top” as a
central theme became an important aspect
to all their new properties.
MANTRA
25. This midtown printed needed an updated look
to drive customer acquisition in a crowded
market. We used the idea of print mechanicals
to establish the brand as brand smart and savvy.
COLOR BY NUMBER
http://colorbynumberdesign.com casestudy.pdf - pages:1 - 6/15/15 - 6:59 PM
RE-BRAND
26.
27. La NewYorkina
The girl is the face of the brand, she needs to clearly
and simply stand for everything under the brand
umbrella, sweets, ice cream, palates, etc. In order to
create a holistic brand and unify all products we
needed to focus on her alone for the over arching
logo, removing other distractions from mark.
By adding curves to the neck and hair we helped
round out the character to fit more naturally into her
circular surroundings.
BRAND UPDATE
28. We created a unison feeling for
hand-drawn items by providing a
consistent way to highlight and color
them. In addition objects now use a
chocolate outline instead of black to
create a union between the girl,
logo, and the fruits.
Handrawn Feel
29. We updated the packaging and
addressed negative space by
giving the feeling of Mexican tiles.
We established a new typeface for
the word mark to help it clearly
stand out on packaging.
Packaging
30. Snap, Post, Win.
Developed a frequent shopper
app that drove social media for
the brand. In order to unlock a
free popsicle costumers had
to post and share pictures with
a pop.
Mobile App
