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World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  h9p://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hFp://businessmodels.ning.com	
  &	
  hFp://twiFer.com/RodKuhnKing	
  
Problem-­‐
Solu+on	
  
Fit	
  
Business	
  Model	
  
Fit/	
  
Scaling	
  
Product-­‐
Market	
  
Fit	
  
Horizon	
  3	
  
(Shaper)-­‐	
  
Products	
  
Horizon	
  4	
  
(Adapter)-­‐	
  
Products	
  
Horizon	
  2	
  
(Pioneer)-­‐	
  
Products	
  
Horizon	
  1	
  
(SeFler)-­‐	
  
Products	
  
Apple’s	
  4-­‐Horizon	
  Product	
  PorHolio	
  in	
  2002	
  
	
  
	
  
Holis+c	
  Template	
  and	
  Language	
  for	
  Ambidextrous	
  Innova+on	
  in	
  a	
  High	
  Growth	
  Organiza+on	
  
Chasm	
  
(Migrator-­‐	
  
Products)	
  
iTunes	
  (2001)	
  
iPod	
  (2001)	
  
iPhone	
  (2007)	
  
iPad	
  (2010)	
  
Con$nuous	
  
Improvement:	
  
Defend	
  and	
  Extend	
  
Core	
  Businesses	
  
AMBIDEXTROUS	
  
INNOVATION	
  (AI)	
  
ECOSYSTEM	
  
Con$nuous	
  Innova$on:	
  
Build	
  Blue	
  Ocean/	
  
Disrup+ve	
  Products:	
  
Lean	
  Startups	
  
	
  
	
  
COMPANY	
  
(EXPLOITATION:	
  
Maximum	
  
Awesome	
  Product/	
  
Business	
  Model)	
  
	
  
	
  
STARTUP	
  
(EXPLORATION:	
  
Minimum	
  
Viable	
  Product/	
  
Business	
  Model)	
  
“Stability”	
  
Sustaining	
  
Innova+on	
  
(Evolu+on)	
  
“Change”	
  
Disrup+ve	
  
Innova+on	
  
(Revolu+on)	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  h9p://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hFp://businessmodels.ning.com	
  &	
  hFp://twiFer.com/RodKuhnKing	
  
Unpredictable	
  
Environment	
  
Predictable	
  
Environment	
  
Problem-­‐
Solu+on	
  
Fit	
  
Business	
  Model	
  
Fit/	
  
Scaling	
  
Product-­‐
Market	
  
Fit	
  
O.T.H.E.R.	
  Loop	
  
Hypothesize	
  &	
  Experiment	
  
(Lean	
  Startup/Effectua+on	
  Project)	
  
Plan	
  &	
  Execute	
  
(Six	
  Sigma/Planning	
  Project)	
  
	
  
	
  
COMPANY	
  
(EXPLOITATION:	
  
Maximum	
  
Awesome	
  Product/	
  
Business	
  Model)	
  
MAPPING	
   PLANNING	
  
	
  
	
  
STARTUP	
  
(EXPLORATION:	
  
Minimum	
  
Viable	
  Product/	
  
Business	
  Model)	
  
4-­‐Horizon	
  Product	
  PorHolio	
  
	
  
	
  
Holis+c	
  Template	
  and	
  Language	
  for	
  Ambidextrous	
  Innova+on	
  in	
  a	
  High	
  Growth	
  Organiza+on	
  
Chasm	
  
(Migrator-­‐	
  
Products)	
  
Con$nuous	
  Innova$on:	
  
Build	
  Blue	
  Ocean/	
  
Disrup+ve	
  Products:	
  
Lean	
  Startups	
  
Con$nuous	
  
Improvement:	
  
Defend	
  and	
  Extend	
  
Core	
  Businesses	
  
AMBIDEXTROUS	
  
INNOVATION	
  (AI)	
  
ECOSYSTEM	
  
Horizon	
  3	
  
(Shaper)-­‐	
  
Products	
  
Horizon	
  4	
  
(Adapter)-­‐	
  
Products	
  
Horizon	
  2	
  
(Pioneer)-­‐	
  
Products	
  
Horizon	
  1	
  
(SeFler)-­‐	
  
Products	
  
“Stability”	
  
Sustaining	
  
Innova+on	
  
(Evolu+on)	
  
“Change”	
  
Disrup+ve	
  
Innova+on	
  
(Revolu+on)	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  h9p://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hFp://businessmodels.ning.com	
  &	
  hFp://twiFer.com/RodKuhnKing	
  
Problem-­‐
Solu+on	
  
Fit	
  
Business	
  Model	
  
Fit/	
  
Scaling	
  
Product-­‐
Market	
  
Fit	
  
Caterpillar	
  
(Shaper)-­‐	
  
Products	
  
Egg	
  
(Adapter)-­‐	
  
Products	
  
Star	
  
(Pioneer)-­‐	
  
Products	
  
Cash	
  Cow	
  
(SeFler)-­‐	
  
Products	
  
4-­‐Horizon	
  Product	
  PorHolio	
  for	
  BCG	
  Matrix	
  
	
  
	
  
Holis+c	
  Template	
  and	
  Language	
  for	
  Ambidextrous	
  Innova+on	
  in	
  a	
  High	
  Growth	
  Organiza+on	
  
Chasm	
  
(Dog/	
  
Ques+on	
  Mark-­‐	
  
Products)	
  
“Stability”	
  
Sustaining	
  
Innova+on	
  
(Evolu+on)	
  
“Change”	
  
Disrup+ve	
  
Innova+on	
  
(Revolu+on)	
  
Con$nuous	
  
Improvement:	
  
Defend	
  and	
  Extend	
  
Core	
  Businesses	
  
Con$nuous	
  Innova$on:	
  
Build	
  Blue	
  Ocean/	
  
Disrup+ve	
  Products:	
  
Lean	
  Startups	
  
AMBIDEXTROUS	
  
INNOVATION	
  (AI)	
  
ECOSYSTEM	
  
	
  
	
  
COMPANY	
  
(EXPLOITATION:	
  
Maximum	
  
Awesome	
  Product/	
  
Business	
  Model)	
  
	
  
	
  
STARTUP	
  
(EXPLORATION:	
  
Minimum	
  
Viable	
  Product/	
  
Business	
  Model)	
  

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4-Horizon Product Portfolio: Build an Ambidextrous Innovation (AI) Ecosystem Like Apple/Steve Jobs

  • 1. World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing   Problem-­‐ Solu+on   Fit   Business  Model   Fit/   Scaling   Product-­‐ Market   Fit   Horizon  3   (Shaper)-­‐   Products   Horizon  4   (Adapter)-­‐   Products   Horizon  2   (Pioneer)-­‐   Products   Horizon  1   (SeFler)-­‐   Products   Apple’s  4-­‐Horizon  Product  PorHolio  in  2002       Holis+c  Template  and  Language  for  Ambidextrous  Innova+on  in  a  High  Growth  Organiza+on   Chasm   (Migrator-­‐   Products)   iTunes  (2001)   iPod  (2001)   iPhone  (2007)   iPad  (2010)   Con$nuous   Improvement:   Defend  and  Extend   Core  Businesses   AMBIDEXTROUS   INNOVATION  (AI)   ECOSYSTEM   Con$nuous  Innova$on:   Build  Blue  Ocean/   Disrup+ve  Products:   Lean  Startups       COMPANY   (EXPLOITATION:   Maximum   Awesome  Product/   Business  Model)       STARTUP   (EXPLORATION:   Minimum   Viable  Product/   Business  Model)   “Stability”   Sustaining   Innova+on   (Evolu+on)   “Change”   Disrup+ve   Innova+on   (Revolu+on)  
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