AUDY A LUXURY LIFE

1. Marketing Strategy Of AUDI
PRESENTED BY – SOORAJ KUMAR

2. AUDI: Company Overview
• Industry - Automotive
• Founded – 25 April 1910
• Founder – August Horch
• Headquarter – Germany
• Area served – Worldwide
• Chairman – Abraham Schot
• Product – Luxury
• Total Assets - $63.680 billion

3. Marketing Strategy
• Audi is a a performance and premium car
manufacturer and its primary objective is to
become the leading premium brand in the
global market.
• To realize the aforementioned objective, the
company is making use of a wide range of mix
strategies including product strategies,
promotion strategies, pricing strategies and
place strategies.

4. Product Strategy
• Audi is known for producing only
contemporary, high quality and high-tech
cars.
• It makes use of the slogan” Truth of
Engineering” to market its products.
• slogan implies that the company must ensure
high levels in all its areas of technologies
including economy, commutability, safety, and
ecology.

5. Promotion Strategy
• the company is making use of direct marketing
strategies by offering its consumers with a
special surrounding .
• the company makes use of sales promotion
known as Happy anniversary where
consumers are provided with the opportunity
to test drive a car of their choice and identify
that which best suits them .

6. Place Strategy
• Audi promotes its products via use of indirect
sales marketing channel.
• Audi is one of the biggest brand serving its
customers throughout the world.
• Audi has made investments in India and
continues growing in Asian market.

7. Pricing Strategy
• Price is the total of all the standards that
consumers interchange for the benefits of
using or having the service or product.
• Audi aims to attract a lot of buyers to its
innovative products given their price flexibility.
• Low prices will gain the market share and after
the market share is won, the worth of Audi
will be raised.

8. Some Interesting Things of AUDI
• The company name based on the surname of the
founder, August Horch. "Horch", meaning
"listen", becomes "Audi" when translated into
Latin.
• The four rings of the Audi logo each represent
one of four car companies, banded together to
create the company.
• the first ring from the left represents Audi, the
second represents DKW, third is Horch, and the
fourth and last ring Wanderer.