Need improved audience engagement - stat? Find out what interactive video content is and how to improve click-through rates, completion, and overall engagement.

1. Interactive
Video Content

4. ● Gestures
● Voice
● Touch
● Clicks
What is Interactive Video Content?
Viewers can interact inside the video
By playing with game-like experiences,
filling out forms, following along with
interactive tutorial using:

5. Consumers are more likely to engage with content that caters to their existing
interactive habits. As marketers think about the type of content your audience
enjoys.
Are they gamers, quizzers, puzzlers, social media butterflies, do they like virtual
tours? Do they want more video, quicktips, or coupons?

6. Storytelling and Interactive Video
Interactive video is navigable, empowering users to personalize their
experience, heightening engagement. This is an example:
http://futureofstorytelling.org/video/interactive-video-101/

8. For Best Results
● Audience should match to content type
● Ad content should meet brand goals
● Interactive content should be shareable

9. Benefits of using
interactive video
● Measurable results
● More memorable (the consumer is engaged)
● Multiple targeting (eliminates need to create multiple videos for
multiple target groups

10. Try adding a menu and chapters,
viewers stay engaged longer
because they can access the
content they desire.
Hey Marketers,
Need to increase
engagement?
Interactive Video can help!

11. Ask viewers questions to qualify
leads and gain valuable customer
insights to share with your sales
team.
Hey Marketers - Need
to qualify your leads?
Interactive Video can help!

12. Try adding polls or surveysInteractive Video can help!
Hey Marketers,
Need more viewer
feedback?

13. No...it’s not too late to add interactive components to your existing videos! The
best way is to integrate most commonly sought after info and combine it with
helpful tools such as:
Does this mean the video you’re already using is ineffective?
● Store locators
● Product try-ons
● Social media feeds

14. 3 layers of interactive video
Embed Code
Interactive Layer
Video Clip

15. 8
Sample layouts
for interactive video add-ons

16. The con of interactive video is that the interactivity
function does not work on iPhones (yet)!
Some marketers forecast that
interactive video will be incorporated
with virtual reality environments -
Beyond Cool!

17. Resources

18. Keepin’ it Reel!
3 Fresh steps to finding your brand’s voice for your video
Step 1 - Express one idea in at least 5 different ways for example:
“You can’t control the way things are going to happen”
1. That’s the way the cookie crumbles
2. “Stuff” happens
3. Everything happens for a reason
4. You just can’t win them all!
5. Que sera sera! Whatever will be - will be!
Notice how each expression has its own tone and energy?

19. Share your company’s unique success stories
about:
● Meeting client’s needs in a timely manner
● Delivering on special orders
● Before and after results
● Client testimonials
Step 2
Ditch your research.
Share experiences not data.
Step 3
Mind your own business.
Avoid looking at other companies
examples, it influences your tone. You
don’t want to sound like everyone else.
Say what you want to say in your own
voice.

20. 1. What kind of interactive video have you experienced, did it keep you engaged?
2. Can anyone think of a video your company already uses that can be made interactive?
3. If you were developing a new video, what add-ons would benefit your company’s campaign?
Questions