5 Things You Need To Know about video content marketing including video over photo, the power of it, what consumers want, using live video, and video application use.

2. Today is the day that the everyday marketer
should buy a camera that shoots HD video
or use your high quality mobile device with
video capability for content other than your
puppy. Why? Well, not only the television
can create quality video content now
because you can too. Video content is
becoming the most important piece to
content marketing.

3. Even though pictures can tell a thousand
words, a video is much more entertaining. A
photo is static while a video can keep you
hooked. Posting pictures is still great content
but a video will captivate the consumer.

4.  It can create a
conversation through it’s
content while a photo
usually needs text to
explain the message being
conveyed.
 Marketers who utilize video
to draw attention have a
greater advantage over
those who use just photo
and text.
 Visual media will also give
the consumer more
confidence in their
purchase.

5. A video that is 10 seconds or 10 minutes can
be effective and placed almost anywhere on
the Internet nowadays. The purposes for
video content are endless.

6.  You can use it for pre-roll
advertising, to tell a story, or
show how your product is
used.
 This video content that you
produce can be embedded on
website blog posts, e-mails or
shared through social media
uploads.
 It can be reused with other
content and can stand alone
without any other text.
 It can be archived for years to
come on all the platforms.

7. The demand for more videos goes to show
that brands need to adapt to the new wave
of content marketing. Millennial and Gen
Z’ers will soon hold the majority of the
purchasing power. Let’s give them what they
want.

8.  According to Wyzowl’s
annual state of video
marketing survey,
advertisers said that
video content has helped
97% of their users
understand content and
products.
 87% of consumers said
they want to see more
video ads from
companies.

9. It can be embarrassing to mess something
up but producing live video content can show
your consumers that you are willing to
connect with them on a deeper level. It
brings a whole new opportunity to the table
to interact with your audience.

10.  FaceBook said that they
generate 600% more
interaction and also gives it
algorithm priority over all
other content.
 Showing your audience
content of relevant characters
in a live setting can create a
strong relationship to the
products you are trying to sell.
 It can intertwine with people’s
schedules where they can
attend events without being
present.

11. You don’t have to stay in one realm of video
as you can take advantage of other unique
avenues to create video content.

12.  Although 50% of video content is
viewed on YouTube, other
popular video mobile apps have
stormed through.
 While current social media
applications like Instagram and
SnapChat dominate most of the
video interaction, new apps are
constantly coming into fruition.
 Tik Tok is the most recent one to
come out of the woodwork from
its predecessors like Vine. Even
though most dismiss it as a
meme platform, there is no
denying that it’s became one of
the most popular video apps in
the world.

13.  https://www.techfunnel.com/martech/top-10-content-marketing-trends-
that-will-dominate-2020/
 https://www.forbes.com/sites/jaysondemers/2017/04/13/7-predictions-
for-the-shape-of-content-marketing-in-2020/#64f51e5c177d
 https://nasilemaktech.com/tiktok-recreate-2019/
 https://contentmarketinginstitute.com/2017/10/video-content-
investment/
 https://www.cbo.me/blog/the-importance-of-video-in-digital-marketing
 https://www.searchenginejournal.com/facebook-live-videos-
2/232997/#close
 https://martechseries.com/mts-insights/guest-authors/five-reasons-
you-should-consider-video-marketing-for-your-brand/
 https://www.business2community.com/b2b-marketing/b2b-marketing-
videos-101-02215979