A focus universe research strategy; imagine using the entire internet as your focus group. Analyze every conversation, visualize trends, compare brands, learn insights, envisage it over time, and get real factual answers, not just amplified assumptions based on focus and control groups. Now add IPv6 to the picture, digital invasion, UGC/MGC user and machine generated content; we're not that from the day fridges tweet about food needs, tvs' about programs, subways and highways about traffic, clubs about nightlife, ... So now imagine adding that to the picture, a digital blueprint of society.
DevoxxFR 2024 Reproducible Builds with Apache Maven
Real-Time Everything - the Era of Communication Ubiquity
1. Real-Time Everything:
the Era of Communication
Ubiquity
by Rob Gonda - SapientNitro
Monday, March 15, 2010
2. About:me >> Real Time
EXPERIENCE IS INFLUENCED BY MANY
THINGS
CONTENT
EXPERIENCE IS INFLUENCED BY MANY
E IS INFLUENCED BY MANY
THINGS
ASTHETICS
PEOPLE
CE IS INFLUENCED BY MANY
CONTENT
CONTENT TECHNOLOGY
ASTHETICS
PEOPLE ASTHETICS
CONTENT
TECHNOLOGY
TECHNOLOGY
ASTHETICS
E
TECHNOLOGY
Monday, March 15, 2010
6. Size of the Internet
Today, there are
1,733,993,741
users online
Monday, March 15, 2010
7. The World According to Google
(or Eric Schmidt anyway...)
Five years from now the internet will be dominated by Chinese language content
Today's teenagers are the model of how the web will work in the next five years –
They jump from app to app to app seamlessly.
Five years is a factor of ten in Mooreʼs Law, meaning that computers will be
capable of far more by that time than they are today.
Within five years there will be broadband well above 100MB in performance – and
distribution distinctions between TV, radio and the web will go away
More Video.
Monday, March 15, 2010
8. More Data Than Ever
724,311,510,618,248,992,017
Bytes of information created in 2009 – IDC
OR 674,567,661,000+ GB
OR 84B Full 8GB iPhones
23,952,000,000,000
Bytes of information created every second (roughly)
IDC Digital Information Universe Study - 2009
Monday, March 15, 2010
9. More Info Than Ever
“In 2009, more data was generated by individuals
than in the entire history of mankind through 2008.”
Harvard Business Review
The Social Data Revolutions
http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html
... and that’s by individuals ... wait until machines get on board
i.e. foursquare ... it’s starting ...
Monday, March 15, 2010
14. More People Than Ever
“According to our research, Twitter is as of December
processing more than one billion tweets per month. January
passed 1.2 billion, averaging almost 40 million tweets per
day.”
-- Royal Pingdom
Twitter: Now more than 1 billion tweets per month
http://royal.pingdom.com/2010/02/10/twitter-now-more-than-1-billion-tweets-per-month/
Monday, March 15, 2010
15. More People Than Ever
“Today we're celebrating our sixth birthday, and this week
there will be 400 million people on Facebook. Just one year
ago we served less than half as many people...”
-- Mark Zuckerberg, Facebook
Six Years of Making Connections
http://blog.facebook.com/blog.php?post=287542162130
Monday, March 15, 2010
28. • Smart Autofollowing
• Instant Fullscreen Media Viewing
• Choosing Media Associated with Links
• Location-Based Posting and Results
• Instantaneous Privacy Settings for Posts
• Recommendations
• Relevancy Rankings for the Google Buzz Feed
Monday, March 15, 2010
29. this
just
in
• Settings to control what gets sent to your inbox
• Comments on your posts
• Comments on posts after you comment on them
• Comments on posts after you are @replied on them
• Explanations for why posts get sent to your inbox and a
“Mute” link
Monday, March 15, 2010
45. IBM's Project Vulcan
• IBM's Project Vulcan Is Google Wave Meets Facebook Meets
BI
• Vulcan Demonstrated as Next-Gen Collaboration Platform
• Project Vulcan is being described as the next generation of
Lotus Notes. It's an aggregation or federation of email,
calendars, profiles, to do lists and social analytics all in one
place. It's designed to filter out noise from real-time
conversations, make recommendations and provide relevant
content.
Monday, March 15, 2010
53. The Future
“Imagination is more important than knowledge. For knowledge is limited to all we now
know and understand, while imagination embraces the entire world, and all there ever will be to know
and understand.” -- Albert Einstein
Monday, March 15, 2010