Print to Web-only

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My migrating from print to Web-only talk I gave at the Spring National College Media Convention.

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Print to Web-only

  1. 1. Hi. 1 Monday, March 15, 2010
  2. 2. Who am I? Travis Miles Walters Editor-in-Chief of District, the student news organization for This is where a cute and/or funny photograph SCAD Savannah. would go. Sadly, my body does not reproduce in President of SCAD’s chapter of the photographs. Society for Collegiate Journalists. President of SCAD’s Writing Club. 2 Monday, March 15, 2010
  3. 3. Print to Web-only 3 Monday, March 15, 2010
  4. 4. Web site s so ^ ook say AP St yleb nou n + Pro per 4 Monday, March 15, 2010
  5. 5. What you should consider 5 Monday, March 15, 2010
  6. 6. Won’t read on the Internet I double-dog dare you to find me a college student who does not use the Internet. I’ll wait. (And none of that, “Oh, he says he doesn’t use the Internet.” English majors say they don’t watch TV, but they know more about the cast of the Kardashians than they should if they didn’t.) 6 Monday, March 15, 2010
  7. 7. The Web and social media is a fad. 7 Monday, March 15, 2010
  8. 8. 8 Monday, March 15, 2010
  9. 9. Future generations won’t flip pages. About two-thirds (62 percent) of Internet-using teens consume online news about current events and politics. And, 72 percent of online adults get news online. Source: Pew Research Center, "Overview | Pew Internet & American Life Project". Pew Internet & American Life Project. February 14, 2010 <http://www.pewinternet.org/Reports/ 2010/Social-Media-and-Young-Adults.aspx?r=1>. 9 Monday, March 15, 2010
  10. 10. Future generations won’t flip pages. Some 46 percent of Americans get their news from four to six media platforms on a typical day. Just 7 percent get it from a single media platform. Source: Pew Research Center, "Overview | Pew Internet & American Life Project". Pew Internet & American Life Project. February 14, 2010 <http://www.pewinternet.org/Reports/ 2010/Online-News.aspx?r=1>. 10 Monday, March 15, 2010
  11. 11. Future generations won’t flip pages. • 78 percent of Americans say they get news from a local TV station • 73 percent say they get news from a national network such as CBS or cable TV station such as CNN or Fox News • 61 percent say they get some kind of news online • 54 percent say they listen to a radio news program at home or in the car • 50 percent say they read news in a local newspaper • 17 percent say they read news in a national newspaper such as the New York Times or USA Today. 11 Monday, March 15, 2010
  12. 12. Unsustainable 12 Monday, March 15, 2010
  13. 13. It’s all old Everything in a newspaper is old, which is why I call them history papers. I really do. 13 Monday, March 15, 2010
  14. 14. Better story telling 14 Monday, March 15, 2010
  15. 15. Your audience 15 Monday, March 15, 2010
  16. 16. Supplies you’ll need 16 Monday, March 15, 2010
  17. 17. A ^computer e al r I would suggest using a Mac. PCs weren’t really designed to get work done. 17 Monday, March 15, 2010
  18. 18. A small staff Sorry page layout person, your services are no longer required. I like to use all the free time I save laying out a paper by reading the tweets of my editor friends while they’re in their offices at 2 a.m. I’m not, of course, I’m sleeping. I read these the next day when I wake up. 18 Monday, March 15, 2010
  19. 19. The new InDesign + 19 Monday, March 15, 2010
  20. 20. 20 Monday, March 15, 2010
  21. 21. Tiny budget • You’re going to use WordPress. • WordPress costs $0. If you pay for WordPress you’ve done something wrong. • Don’t ever pay a consultant company. WordPress couldn’t be easier to install and maintain. 21 Monday, March 15, 2010
  22. 22. 22 Monday, March 15, 2010
  23. 23. Wordpress 3.0 • Mini sites • Special events or features • Mobile sites • Staff blogs • Plugins • Disqus 23 Monday, March 15, 2010
  24. 24. J School 2.0 24 Monday, March 15, 2010
  25. 25. 25 Monday, March 15, 2010
  26. 26. Common will Search Google for whatever you’re writing about. Twitter will already have it and half the campus will have already joined the Facebook group for, against or in memorial. 26 Monday, March 15, 2010
  27. 27. Coca-Cola and Gummi Bears * • These are optional. My body has evolved to replace water with HFCS. Therefore, this diet sustains me.Your mileage may vary. • Pistachios and Vitamin Water are acceptable substitutes. • You’d understand why I avoid regular water if you drank water from Savannah* 27 Monday, March 15, 2010
  28. 28. Really doing it 28 Monday, March 15, 2010
  29. 29. Marketing You will assemble a special team of your finest staff members. This team will labor intensely for weeks to come up with an advertising campaign so epic in scale that even the most veteran of Mad Men will weep in awe of it. 29 Monday, March 15, 2010
  30. 30. Newsroom changes 30 Monday, March 15, 2010
  31. 31. 31 Monday, March 15, 2010
  32. 32. Analytics 18% 36% 5% 5% • Know the peak times people visit your site 5% • Know where they’re coming from 31% • Know what they’re viewing • What they’re viewing it with (Browser, the versions of the browser, Java, Flash and OS, and their screen resolution.) • From where they’re viewing Organic Google • How many times MySCAD Facebook Twitter All others 32 Monday, March 15, 2010
  33. 33. Social media • Twitter • Lists • Facebook • Groups and pages • More analytics (Age, sex, city, etc.) • Readers who to come to your site from these sources are more engaged with your content. 33 Monday, March 15, 2010
  34. 34. Monday, March 15, 2010
  35. 35. 35 Monday, March 15, 2010
  36. 36. Video equipment • Flip UltraHD • Kodak Zi8 (HD) • Panasonic HVX200 (HD) • Sony Anycast (HD) 36 Monday, March 15, 2010
  37. 37. Advertising Monday, March 15, 2010
  38. 38. Why is all this important? 38 Monday, March 15, 2010
  39. 39. The desktop Web is dead. 39 Monday, March 15, 2010
  40. 40. Future generations won’t flip pages. “In three years time, desktops will be irrelevant. In Japan, most research is done today on smart phones, not PCs.” -John Herlihy, European Director of Online Sales for Google 40 Monday, March 15, 2010
  41. 41. Future generations won’t flip pages. 41 Monday, March 15, 2010
  42. 42. Mobile Web 42 Monday, March 15, 2010
  43. 43. Thanks! Web site: traviswalters.net E-mail: i.am@traviswalters.net Twitter: travis_walters 43 Monday, March 15, 2010

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