Internet and social
                                networks for
                                organizations

          ...
Index



                     •       Basic concepts

                     •       Broken paradigms

                     ...
Basic concepts



jueves 15 de abril de 2010
Internet
                       The Internet is a global system of
                       interconnected computer networks...
Web 1.0

                                       Dynamic
                                       Community




jueves 15 de ...
•       Arises in 2004

                     •       Refers to participative web

                     •       “Prosumer” ...
Social networks


                     •       Define who are my “friends”

                     •       Descover new “fri...
Social networks


                     •       “How to destroy a brend”

                     •       Viral effect of comm...
Social networks

                • Keep in touch with friends daily
                • Updates, photos, messages, parties, ...
Social networks


                •       Profesional connections

                •       Lead generation (creation or ge...
Social networks



           •       Concrete objective

           •       Activism




jueves 15 de abril de 2010
Broken paradigms



jueves 15 de abril de 2010
Web 1.0

                     •       Communication cost

                     •       Publication cost

                 ...
Web 2.0 - Blogs


                    •        Everybody can be author

                    •        Confidence in the unk...
Web 2.0 - Wiki


                     •       Team work

                     •       Without editor

                    ...
New concepts

                                  Blog , Chat , Copy Left , Creative Commons , Crowd
                       ...
Social media

                     •       Known as Social media - contents generated
                             by user...
Blog

                     •       Acronym for weBLOG (web diary)

                     •       Developed to publish our i...
Blog

                     •       In evolution:

                             •   Feedbacks and commentaries

           ...
Blogs

                         •   It is a bedroom industry

                         •   The traditional newspapers are ...
Microblogging


                     •       Blog with just 140 characters

                     •       What am I doing o...
Social Bookmarking

                     •       Share my favorite pages

                             •   If a lot of peo...
Social Bookmarking
                         Example:




                             http://delicious.com/katalamar

juev...
I like it


                  •          Vote

                  •          Negative vote

                  •          Sh...
Friend

                             •   Somebody I know (e-mail)

                             •   Somebody with same int...
Follower


               •       Person interested in our work:

                     •       recives our updates

      ...
Crowd Sourcing
                              Contents produced by users




jueves 15 de abril de 2010
Copy Left

            • No Copy Right, I want to be copied!
            • But I want to be clear that I am the author
   ...
Embed

                     •       HTML code which we add to our web page to
                             show us a conte...
Podcast


                     •       Audio or video file to be listen
                             on iPod

            ...
Chat, Instant Messaging
                             •   Instantaneous communication
                                 betw...
Video Conference


                     •       Chat or IM which includes audio or video

                     •       May...
Internet & NGOs




jueves 15 de abril de 2010
Communication



                         Communicate easy, with minimum
                         expenses and huge impact...
Visual connection

                     •       What can we do:

                             •   Make photo albumes

    ...
Connection


                     •       If the activists explain their impressions,
                             problem...
Interaction

                         •   If we permit direct conntact, dialog and share
                             of i...
Action

                     •       Permanent information is the best way to act!

                             •   Insta...
Promote

                 •       It´s much more probable that I´ll become a
                         member of some NGO t...
Promote


                 •       Use Social Bookmarking to promote your cause

                 •       Disseminate your...
Participation


                             •   Social Media is a space in which the users
                              ...
iwith.org Barcelona             iwith.org Suiza
                             Cucurulla 9, 2n 2a              11, Rue de la...
•       THANK YOU!




jueves 15 de abril de 2010
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WWF - Internet and social networks for organizations

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WWF - Internet and social networks for organizations

  1. 1. Internet and social networks for organizations Katarina Kostic Iwith.org Foundation jueves 15 de abril de 2010
  2. 2. Index • Basic concepts • Broken paradigms • New concepts • Internet & NGOs • Online Resources jueves 15 de abril de 2010
  3. 3. Basic concepts jueves 15 de abril de 2010
  4. 4. Internet The Internet is a global system of interconnected computer networks that consists of millions of private, public, academic, business, and government networks of local to global scope that are linked by a broad array of electronic and optical networking technologies. The Internet carries a vast array of information resources and services, most notably the inter- linked hypertext documents of the World Wide Web (WWW) and the infrastructure to support electronic mail. jueves 15 de abril de 2010
  5. 5. Web 1.0 Dynamic Community jueves 15 de abril de 2010
  6. 6. • Arises in 2004 • Refers to participative web • “Prosumer” concept: User Consumer and Producer • Flow and exchange of information jueves 15 de abril de 2010
  7. 7. Social networks • Define who are my “friends” • Descover new “friends” • “Friends” of friends are my “friends” too jueves 15 de abril de 2010
  8. 8. Social networks • “How to destroy a brend” • Viral effect of communication • 6 degrees of separation jueves 15 de abril de 2010
  9. 9. Social networks • Keep in touch with friends daily • Updates, photos, messages, parties, games, recomendations, movies, bookes, trips, music, concerts... • Actiones, events, news... jueves 15 de abril de 2010
  10. 10. Social networks • Profesional connections • Lead generation (creation or generation of prospective consumer interest or inquiry into a business' products or services), job search, profesional communities, debates... jueves 15 de abril de 2010
  11. 11. Social networks • Concrete objective • Activism jueves 15 de abril de 2010
  12. 12. Broken paradigms jueves 15 de abril de 2010
  13. 13. Web 1.0 • Communication cost • Publication cost • Information • No traditional publishers jueves 15 de abril de 2010
  14. 14. Web 2.0 - Blogs • Everybody can be author • Confidence in the unknown • Reactivity or responsiveness to stimulation jueves 15 de abril de 2010
  15. 15. Web 2.0 - Wiki • Team work • Without editor • Confidence • Moderation jueves 15 de abril de 2010
  16. 16. New concepts Blog , Chat , Copy Left , Creative Commons , Crowd Sourcing, Embed , Flash, Follower, Friend, I like it , Instant Messaging , Java , Javascript, MicroBlogging , Podcast, Privacy , RSS , SHARE, SPAM , Social Bookmarking , Social Media , Social Network , Tag , Video Conference , Vote , Web 2.0 , Wiki , Wisdow of the Crowd jueves 15 de abril de 2010
  17. 17. Social media • Known as Social media - contents generated by user and not by communication groups • Blogs, Micro-Blogging • Social networks, Forums • Not just communication, but PARTICIPATION jueves 15 de abril de 2010
  18. 18. Blog • Acronym for weBLOG (web diary) • Developed to publish our ideas, reflections easily… • Chronological order • Easy to use • Very popular quickly jueves 15 de abril de 2010
  19. 19. Blog • In evolution: • Feedbacks and commentaries • Multiple authors • Various topics • And it´s free of charge! jueves 15 de abril de 2010
  20. 20. Blogs • It is a bedroom industry • The traditional newspapers are losing their stand • Great mayority of users, contributing to a project, will cause that good results emerge jueves 15 de abril de 2010
  21. 21. Microblogging • Blog with just 140 characters • What am I doing or thinking or.... • Asyncronized chat jueves 15 de abril de 2010
  22. 22. Social Bookmarking • Share my favorite pages • If a lot of people likes it: Popular • If they like it a lot in short time: Hot • Find out what is Hot • Descover new topics • Descover using simmilar profiles jueves 15 de abril de 2010
  23. 23. Social Bookmarking Example: http://delicious.com/katalamar jueves 15 de abril de 2010
  24. 24. I like it • Vote • Negative vote • Share opinion • Comment jueves 15 de abril de 2010
  25. 25. Friend • Somebody I know (e-mail) • Somebody with same interests • Somebody with same contacts jueves 15 de abril de 2010
  26. 26. Follower • Person interested in our work: • recives our updates • email, RSS, twitter, facebook ... jueves 15 de abril de 2010
  27. 27. Crowd Sourcing Contents produced by users jueves 15 de abril de 2010
  28. 28. Copy Left • No Copy Right, I want to be copied! • But I want to be clear that I am the author • It is not for comercial use • It is changable, editable.. jueves 15 de abril de 2010
  29. 29. Embed • HTML code which we add to our web page to show us a content of some Internet service jueves 15 de abril de 2010
  30. 30. Podcast • Audio or video file to be listen on iPod • For TV and personal computer use too jueves 15 de abril de 2010
  31. 31. Chat, Instant Messaging • Instantaneous communication between 2 or more people in a text mode jueves 15 de abril de 2010
  32. 32. Video Conference • Chat or IM which includes audio or video • May incorporate aditionaly Documents share, Co-Browsing... jueves 15 de abril de 2010
  33. 33. Internet & NGOs jueves 15 de abril de 2010
  34. 34. Communication Communicate easy, with minimum expenses and huge impact! jueves 15 de abril de 2010
  35. 35. Visual connection • What can we do: • Make photo albumes • Publish videos • Make video presentations • Video messages jueves 15 de abril de 2010
  36. 36. Connection • If the activists explain their impressions, problems, needs... • We connect with people! jueves 15 de abril de 2010
  37. 37. Interaction • If we permit direct conntact, dialog and share of ideas... • We get to know better our donors • We receive more funds • Ask, ask for help jueves 15 de abril de 2010
  38. 38. Action • Permanent information is the best way to act! • Instant information about what is happening • Achivements and errors • Ask for help jueves 15 de abril de 2010
  39. 39. Promote • It´s much more probable that I´ll become a member of some NGO that I saw or that has sent me an email... or • I´ll become a part of NGO that my firend told me needs some help and are doing incredible things.. jueves 15 de abril de 2010
  40. 40. Promote • Use Social Bookmarking to promote your cause • Disseminate your cause, web or blog in Social networks • Participate in debates jueves 15 de abril de 2010
  41. 41. Participation • Social Media is a space in which the users want to be listened to, treated as equal, with respect and affection jueves 15 de abril de 2010
  42. 42. iwith.org Barcelona iwith.org Suiza Cucurulla 9, 2n 2a 11, Rue de la Porcelaine 08002 Barcelona 1260, Nyon Spain Switzerland T: +34 93 380 49 75 T:+41 22 362 58 69 F: +34 93 304 23 53 F:+41 22 362 58 67 http://www.iwith.org/ info@iwith.org katarina@iwith.org jueves 15 de abril de 2010
  43. 43. • THANK YOU! jueves 15 de abril de 2010

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