Social Networking Presentation At PCBUG, Naples


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* Naples Free-Net
* Social Networking and Social media
* Facebook Privacy
* I am on Twitter, Now What?
* Other question?

Geared towards members in the PCBUG, Naples (

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Social Networking Presentation At PCBUG, Naples

  1. 1. Social Networking Presentation at PCBUG, Naples July 2009 Birgit Pauli-Haack   [email_address]
  2. 2. Topics <ul><li>Naples Free-Net </li></ul><ul><li>Social Networking and Social media </li></ul><ul><li>Facebook Privacy </li></ul><ul><li>I am on Twitter, Now What? </li></ul><ul><li>Q & A </li></ul>
  3. 3. Naples Free-Net <ul><li>An all-volunteer 501(c)(3) Internet service provider, founded 1995. The organization is based on three pillars </li></ul><ul><ul><li>Access </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Education </li></ul></ul>
  4. 4. NFN in Numbers <ul><li>People </li></ul><ul><ul><li>Served over 50,000 users </li></ul></ul><ul><ul><li>Currently 2500 members </li></ul></ul><ul><ul><li>1500 Dial-Up/ 320+ DSL </li></ul></ul><ul><ul><li>200+ Non-Profits hosted </li></ul></ul><ul><ul><li>140 Members DPI-Sig </li></ul></ul><ul><ul><li>60 Volunteers </li></ul></ul><ul><ul><li>Volunteer ages 28 - 89 </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>99.9% Uptime </li></ul></ul><ul><ul><li>2 Linux Server </li></ul></ul><ul><ul><li>4 Windows Servers </li></ul></ul><ul><ul><li>2 spare boxes </li></ul></ul><ul><ul><li>2 T1 Lines / 200 dial lines </li></ul></ul><ul><ul><li>$140,000  Budget </li></ul></ul><ul><ul><li>$7,000 monthly phone bill </li></ul></ul>
  5. 5. NFN Pillars: Access <ul><li>Now: </li></ul><ul><ul><li>DSL via phone line +  modem + computer </li></ul></ul><ul><ul><ul><li>  768K down / 384K up </li></ul></ul></ul><ul><ul><ul><li>1.5M down / 384K up </li></ul></ul></ul><ul><ul><ul><li>3.0M down / 512K up </li></ul></ul></ul><ul><ul><ul><li>5.0M down/ 640K up </li></ul></ul></ul><ul><ul><li>Dial-up via phone line + modem + computer </li></ul></ul><ul><li>Research into Future: </li></ul><ul><ul><li>Wireless coverage </li></ul></ul><ul><ul><ul><li>Hot-Spots </li></ul></ul></ul><ul><ul><ul><li>Wi-Max </li></ul></ul></ul><ul><ul><ul><li>Community Networks </li></ul></ul></ul>
  6. 6. NFN Pillars: Content <ul><li>Now </li></ul><ul><ul><li>Community </li></ul></ul><ul><ul><ul><li>Swap Shop </li></ul></ul></ul><ul><ul><ul><li>Calendar </li></ul></ul></ul><ul><ul><ul><li>Organization Directory </li></ul></ul></ul><ul><ul><li>Non-Profit Presents </li></ul></ul><ul><ul><ul><li>Clubs & Organizations </li></ul></ul></ul><ul><ul><ul><li>Hosting & Storyboard </li></ul></ul></ul><ul><ul><li>Photo Album </li></ul></ul><ul><li>Future: </li></ul><ul><ul><li>Mobile Content </li></ul></ul><ul><ul><li>Aggregated Local content:  </li></ul></ul><ul><ul><ul><li>News,  </li></ul></ul></ul><ul><ul><ul><li>Bloggers,  </li></ul></ul></ul><ul><ul><ul><li>Twitterers </li></ul></ul></ul><ul><ul><li>  Google Wave </li></ul></ul><ul><ul><ul><li>Protocol, server, clients </li></ul></ul></ul>
  7. 7. NFN Pillars: Education <ul><li>Now: </li></ul><ul><ul><li>How-To s: Email, Internet Word, Excel </li></ul></ul><ul><ul><li>Beginners Computer  </li></ul></ul><ul><ul><li>Walk-in Clinics </li></ul></ul><ul><ul><li>Digital Photography </li></ul></ul><ul><ul><li>RSS Feeds </li></ul></ul><ul><ul><li>DPI - Special Interest Group </li></ul></ul><ul><li>Future: </li></ul><ul><ul><li>Mobile User Group (nMobile) </li></ul></ul><ul><ul><li>Ubuntu desktop </li></ul></ul><ul><ul><li>Windows 7 </li></ul></ul><ul><ul><li>Cloud computing (SaaS) </li></ul></ul><ul><ul><li>501 Club SWFL </li></ul></ul>
  8. 8. NFN Services <ul><ul><li>Membership with free dial-up access: </li></ul></ul><ul><ul><ul><li>Standard Account (any $ amount donation) </li></ul></ul></ul><ul><ul><ul><li>Premium Account (min. donation $60 /year)* </li></ul></ul></ul><ul><ul><li>DSL  </li></ul></ul><ul><ul><ul><li>Premium Account + Modem + Montly fees </li></ul></ul></ul><ul><ul><ul><li>Depending on speed: $24 - $40 (+ taxes)* </li></ul></ul></ul><ul><ul><li>Domain & Web Hosting  </li></ul></ul><ul><ul><ul><li>$75 /year* </li></ul></ul></ul><ul><ul><ul><li>non-commercial </li></ul></ul></ul><ul><ul><ul><li>HTML +FTP, Storyboard, Front-page Extensions </li></ul></ul></ul><ul><li>  </li></ul><ul><li>* as of July 15, 2009 </li></ul>
  9. 9. NFN Premium Services  <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>Add-on Services for Premium Accounts </li></ul><ul><ul><li>Accelerator (dial-up) </li></ul></ul><ul><ul><li>Additional e-mail addresses </li></ul></ul><ul><ul><li>Webmail </li></ul></ul><ul><ul><li>Spam Filter </li></ul></ul><ul><ul><li>Photo Albums </li></ul></ul><ul><ul><li>               </li></ul></ul>
  10. 10. Social Media & Social Networking <ul><li>Social media   </li></ul><ul><ul><li>is content created by people using highly accessible and scalable publishing technologies. (Wikipedia) </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><ul><li>&quot;A category of sites that is based on user participatio n and user-generated content .           They include social networking sites like LinkedIn or Facebook, social bookmarking sites like, social news sites like Digg or Reddit, and other sites that are centered on user interaction. </li></ul></ul><ul><ul><li>(SearchEngineWatch) </li></ul></ul><ul><ul><li>  </li></ul></ul>
  11. 11. Internet Usage Statistics <ul><li>Definition of Generations </li></ul><ul><ul><li>Gen Y (Millennials)-  1977 - 1990 (Ages 18-32) 26% - 30% </li></ul></ul><ul><ul><li>Gen X - 1965 -1976 (Ages 33 - 44) 20% - 23% </li></ul></ul><ul><ul><li>Young Boomers 1955 - 1964 (Ages 45 - 54) 20% - 22% </li></ul></ul><ul><ul><li>Boomers 1946 - 1954 (Ages 55 - 63) 13% - 13% </li></ul></ul><ul><ul><li>Silent Generation1937 - 1945 (Ages (64 - 72) 9% - 7% </li></ul></ul><ul><ul><li>G.I. Generation Born - 1936 (Age 73 + ) 9% - 4% </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>1= % of total adult population </li></ul><ul><li>2 = % of internet-using population </li></ul>
  12. 13. Social Technographics <ul><li>Forrester Research </li></ul><ul><li>&quot;Groundswell&quot; </li></ul><ul><li>  </li></ul>
  13. 14. Social technographics profile <ul><li>Forrester Research &quot;Groundswell&quot; </li></ul>
  14. 15. Facebook Users <ul><li>Stats by O'Reilly Publishing April 2009 </li></ul>
  15. 16. Facebook    <ul><li>Brent Batten </li></ul><ul><li>Columnist, </li></ul><ul><li>Naples Daily News </li></ul>
  16. 17. Facebook Privacy <ul><li>>Settings > Privacy </li></ul>
  17. 18. Facebook  Privacy <ul><li>  </li></ul>
  18. 19. Facebook Privacy <ul><li>Edit Custom Settings </li></ul>
  19. 20. Facebook Privacy <ul><li>Under Photos: Edit Privacy  </li></ul><ul><li>for Photo Albums </li></ul>
  20. 21. I'm On Twitter, Now What? <ul><li>What is Twitter? </li></ul><ul><li>- microblogging in 140 characters </li></ul><ul><li>- public Instant messaging </li></ul><ul><li>- News Feeds </li></ul><ul><li>- Livestream </li></ul><ul><li>- Broadcast channel </li></ul><ul><li>- Many different things to different people </li></ul>
  21. 22. I'm on Twitter, Now What? <ul><li>The abandon rate around 60% </li></ul><ul><li>  </li></ul><ul><li>Inactive' users, </li></ul><ul><ul><li>56% not following anyone,  </li></ul></ul><ul><ul><li>55% never tweeted,  </li></ul></ul><ul><ul><li>53% no followers </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>Taking a tour </li></ul>
  22. 23. I'm On Twitter Now What? <ul><li>&quot;Follow&quot; recommendations are marked with an '@' sign, followed by a short name. This is the syntax convention when referring to a person's twitter account. This blog's twitter account is @bph   </li></ul><ul><li>  </li></ul><ul><li>&quot;Follow&quot; - &quot;Friends&quot; is asynchronous. You don't have to follow someone in order for his/her to see your tweets. </li></ul><ul><li>  </li></ul><ul><li>Hashtags = topics to collect all tweets for 'search' </li></ul><ul><li>#swfl </li></ul><ul><li>#iranelection </li></ul><ul><li>#iogoogle </li></ul><ul><li>@ Reply's = public </li></ul><ul><li>d Direct message = private </li></ul>
  23. 24. I'm on Twitter, Now What? <ul><li>Augment Web experience with Twitter Tools </li></ul><ul><li>- Tweetdeck </li></ul><ul><li>- Seesmic - </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li> </li></ul>
  24. 25. I'm On Twitter Now What? <ul><li>If you are interested in technology news, follow @mashable or @techcrunch and or @CNETnews and @Wired I have found to be a great resource for finding journalists online. MuckRack is a directory of journalists that are on twitter, and it follows them providing a twitter stream outside of the twitter website. </li></ul><ul><li>  </li></ul><ul><li>Shorten URL: or or </li></ul>
  25. 26. Question & Answers <ul><ul><li>Naples Free-Net </li></ul></ul><ul><ul><li>Social Networking and Social media </li></ul></ul><ul><ul><li>Facebook Privacy </li></ul></ul><ul><ul><li>I am on Twitter, Now What? </li></ul></ul><ul><ul><li>Other question? </li></ul></ul><ul><li>  </li></ul><ul><li>Web sites:  </li></ul><ul><li>  </li></ul><ul><li> </li></ul><ul><li>Contact me anytime: </li></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul>