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The World After Advertising

Rob Gonda
Rob Gonda

Past, Present, and Future of Advertising. Presentation of my keynote at the World After Advertising in Dusseldorf, Germany - November 25, 2010. Evolution of the customer, media, technology, and data ... Future models of hyper-personalization, contextual computing, and adaptive experiences. Video recording available at http://tmtyl.com/FutureAdsVideo

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The World After Advertising
The World after Advertising,[object Object],Rob Gonda, Global Lead of Creative Technology & Innovation,[object Object]
The World After Advertising
Innovation,[object Object]
Innovation follows understanding,[object Object]
Our business seems simple,[object Object]

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The World After Advertising

Editor's Notes

  1. Welcome to the new reality
  2. Today we will take a glimpse at the world after advertising and the digital landscape in the next 5 to 10 years.My name is Rob Gonda, and I run creative technology & innovation for SapientNitro, a global customer experience company that focuses on the interception of marketing and technology
  3. Customers live in the physical and digital world and embrace full duality. Think Avatar, paraplegic in the real world, near demigod in the digital world.
  4. They don't distinguish digital from physical anymore, it's all one connected world
  5. And they are not loyal to any brand anymore, loyalty is an effect not an objective. Loyalty is achieved thru great experiences ... Apple doesn't have a loyalty card, but everyone loves Apple.
  6. Every brand wants to be Apple, and they think they can, but there's a lot of work to be apple ... From packaging, design, message, stores, all reflecting their core beliefs ...