SHAMITABH: Movie marketing ideation PPT based on the trailer and a song "Piddly"

2. “The movie is about two talents coming together and end up fighting and
splitting because of ego clashes. Will they come together again or no is
something one will know if they watch “SHAMITABH”
The plot involves Bachchan lending his voice to a deaf and mute junior
artiste played by Dhanush in the film. Akhsara Hassan plays the leading
lady in the movie with Rekha as the supporting cast”

3. Dhanush
Akshara Haasan
Amitabh Bachchan

4. Studio: Eros International
Production: Hope productions and others
Director: R.Balki
Cinematographer: P.C Sreeram
Music: Ilaiyaraaja
Release date: 6th February

5. Demographics
Age group 15- 60 years
Social Economic Class - A1, A2, B1, B2
Upper/ Upper Middle and Middle
class
Tier 1 Tier 2 cities
Psychographics
Family audience & Young adults
Fans of Amitabh Bachchan in
Bollywood
Fans of Dhanush in the Kollywood
Metro audiences

6. The Drama involving clash of egos between two people in the film industry
where one is proving to be superior than other.
Rugged and realistic styled that touches your heart
Genre: Sensible Drama

7.  East Punjab
 Mumbai
 Delhi- UP
 C.P.
 C. I
 Nizam- Andra Pradesh
 Rajasthan
 Bihar and Jharkhand
 West Bengal
 Orissa
 Mysore
 Assam
 Tamil Nadu – Kerala
International: UK, UAE

8. STRENGTH
• Amitabh and R.Balki come together
for another movie after Paa
• Dhanush second movie in Bollywood
after a hit movie Ranjhaana
• Amitabh And Rekha comiang
together after Silsilla
• Look of Amitabh Bachchan in the
movie
• Cameos by various celebrities like
Karan Johar, Anurag Kashap, Ekta
Kapoor, Boney Kapoor, Javed Akhtar
• Eros International collaboration &
Release in 3000+ screen world wide
WEAKNESS
•Akhshara Hassan is not an
established Actress.
•Negligible controversies that
can be created for the buzz
•The only established Actor in
the movie is Amitabh Bachchan
OPPORTUNITIES
•Single Bollywood release of
that week
•No strong Hollywood movie
releases for the week
•Dhanush and R Balki are
popular in south the viewership
of the movie can also increase
in those regions
•Rajnikanth And Kamal Hassan
can also be used to promote
the movie
THREATS
•Shamitabh has to gain its feet in
the week as Roy is the movie
coming next week which
promises good content
•Also the Famous Hollywood
Release Fifty Shades of Grey is
about to Release the Same day
•Could Stand Competition from
movies like Baby and Dolly ki
Dolli

9.  Directors and producers doing cameos in the movie can promote the movie on their
social network as well as in interviews where they can share their experiences working
with R Balki
 The star cast tours in cities like Mumbai, Delhi, Ahmedabad, Kolkata, Bangalore and
Jaipur
 Visit to shows like Comedy Nights with Kapil, Zooming with Omar, Bollywood Business
with Komal Nahata and Kaun Banega Crorepati

10. Merchandising
Happily Unmarried
Pantaloons
Media Partners
Big 92.7 FM
Danik Jagran
ABP news
Hair and Make-Up Partners
B-Blunt
Style Partners
Reid & Taylor
Out Film Partner
Centre fresh
Cannon or Nikon
Sunglasses: Polaroid

11. “MARKETING IS A CONTEST FOR PEOPLE’S ATTENTION”

12.  Sing Piddly in your own style in the
bathroom and post it on YouTube with
#MyPiddly
 The best one would receive Shamitabh
goodies from Polariod

13. What?
 Interactive screen set up
 Amitabh Bachchan’s signature dialogues and an activity associated with the
film to communicate to the audience
Location?
 Malls

14. “Scotch mein;Paani who”
Get a SHAMITABH drink free during happy hours in prominent lounges and
pubs in the special SHAMITABH shot glasses

15.  Akshara Hassan judging a dance event in upcoming college festival Cutting Chai.
 Star cast promoting their movie at various college festivals
 Cut outs of Shamitabh standees with Amitabh & Dhanush look in the malls

16. Piddly selfie:
 Toilet seat looking chairs with a flush attached as a mike
 Click your Piddly selfie and post with #MyPiddlyLook
Get the Look:
 Cut outs oh the look with the glares to be set near bus stands, Malls, Theatres
 Put in your face and get the SHAMITABH look selfie

17. Articles:
 Shamitabh became the first Bollywood film to be shot in the Finnish Laplands and
in Helsinki.
 Dhanush did a few dastardly stunts in the film!
 Kamal Hassan and Rajnikanth promoting illairaja’s Music concert
An Initiative to NGO Kids:
 Star Cast of the movie goes to Deaf and Dumb Kids NGO and promote their film
by taking an acting session
 Shamitabh T-shirts launch.

18. Fashion show introducing Akshara where she performs dance
Actors performing or singing in award events(Amitabh singing
Piddly)

19.  Big B day with Big FM on 5th Feb 2015 where all Amitabh Bachchan songs
will be played along with Amitabh as well as the cast speaking about
SHAMITABH
 Interactive hour when people can call up and ask about the movie related
stuff

20. OOH
 Tier 1 & Tier 2 cities particularly Hyderabad, Ahmedabad, Delhi, Jaipur, Mumbai,
Bangalore, Kolkata can be targeted with hoarding at prominent places
Newspapers
 Ads in newspapers like The Times of India, Hindustan times, DNA, Dainik Jagran.
Television
 The movie could be promoted on famous Shows like Comedy Nights with Kapil,
etc.

21.  Coasters and set of three shot glasses set: SH.AMI.TABH
 Shot glasses and T-Shirts given to the contest winners
 Posters outside the bathroom door and other places in the mall

22.  What?
Piddly songs playing in the washrooms within malls & theatres
 How?
As soon as a person in the washroom lifts the Water Jet, The song
Piddly starts playing

23.  Attach your name with the person who is your partner in your talent
 Write one line about it with the name formed along with #Shamitabh

24. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20
First Look of
Shamitabh
revealed
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25 26 27 28 29 30 31
August 2014

25. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 2 3 4 5 6 7
8
Akshara’s First Look
Revealed
9 10 11 12 13 14
15 16 17 18 19 20 21
22
Audio Trailer Of
Shamitabh released
23
Poster 2 , Poster 3,
Poster 4
24
Audio Trailer Of
Shamitabh
25 26 27 28
29 30 31
Piddly Song
Release
December 2014

26. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21
Second Trailer Of
Shamitabh On
You Tube
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26 27 28 29 30 31
January 2015

27. No. Title Lyrics Singer(s) Length
1. "Ishq E Phillum" Swanand Kirkire Suraj Jagan 04:30
2. "Sha Sha Sha Mi Mi Mi" Kausar Munir Caralisa Monteiro 05:20
3. "Piddly Si Baatein" Swanand Kirkire Amitabh Bachchan 05:09
4. "Stereophonic Sannata" Swanand Kirkire Shruti Haasan 04:59
5. "Thappad" Swanand Kirkire Suraj Jagan & Earl D'Souza 04:07
6. "Lifebuoy" Swanand Kirkire Suraj Jagan 01:54