Mukhosh Manush fake bangla movie coming soon.....

2. MUKHOSH MANUSH THE FAKE MOVIE DETAILSMUKHOSH MANUSH THE FAKE MOVIE DETAILS
Main leadsMain leads – Hillol, Nawsheen, Kalyan, Borda Mithu, Raiza– Hillol, Nawsheen, Kalyan, Borda Mithu, Raiza
DirectorDirector – Yasir Arafath JEWEL– Yasir Arafath JEWEL
ScriptScript - Ahadur Rahman- Ahadur Rahman
MusicMusic – Prottoy Khan– Prottoy Khan
ProducersProducers – DIGIMOTION PICTURES– DIGIMOTION PICTURES
Production DesignProduction Design - Shammo Sobur- Shammo Sobur
GenreGenre – Thriller– Thriller
Tentative Music releaseTentative Music release – FEB -2016– FEB -2016
Tentative FILM releaseTentative FILM release – March-April -2016– March-April -2016

3. Power starPower star ::
Without any doubt Hillol, Nawsheen and Kalyan is the biggest super star of ourWithout any doubt Hillol, Nawsheen and Kalyan is the biggest super star of our
country and to say that they enjoy a demigod status in the hearts and eyes of thecountry and to say that they enjoy a demigod status in the hearts and eyes of the
people from all over Bangladesh is an understatement. Top model Raiza Rashids’people from all over Bangladesh is an understatement. Top model Raiza Rashids’
phenomenal rise to super stardom starts through this film. All of the meteoric risephenomenal rise to super stardom starts through this film. All of the meteoric rise
can only be attributed to their devotions, commitment s and love for cinemacan only be attributed to their devotions, commitment s and love for cinema
They portrayed the roles as the quintessential college student, the ardent lover, theThey portrayed the roles as the quintessential college student, the ardent lover, the
younger brother, the protagonist, the jocular artist form of the lethal combinationyounger brother, the protagonist, the jocular artist form of the lethal combination
with their dialogues – which they deliver with the effortless ease.with their dialogues – which they deliver with the effortless ease.
These qualities have ensconced them in the hearts and minds of the youngerThese qualities have ensconced them in the hearts and minds of the younger
generation firmly. “POWER STAR” as they are fondly known as.generation firmly. “POWER STAR” as they are fondly known as.

4. Main leads Hillol, Nawsheen & KalyanMain leads Hillol, Nawsheen & Kalyan

5. Yasir Arafath Jewel (born 1 july1989) is
an bangldeshi film director and writer. He
started his career with writing and
directing t.v shows. He directed shows
like Bangladehi Idol, lots of drama,
documentries.
Directed By – Yasir Arafath JEWELDirected By – Yasir Arafath JEWEL

6. .
Digimotion pictures……..
We are a production house. A comprehensive one at that.
In the most elemental sense we are dreamers and rebels but it's our passion, which drives us to be like
that. We are dreamers because that's what keeps us going, dreams gives a sense of purpose to life, a
yearning to make life extraordinary. We are rebels because we trade in riskier and difficult paths; paths
people would normally tend to avoid. It's movies that we are passionate about. When we talk about
movies, first and foremost we are an audience. We are always exhilarated at that magic, which emerge
in front of a screen. We like to believe in the incredible power of cinema, that it has an enormous
potential to affect the lives of people.
And that's exactly why we are in the business of making them. We like to make meaningful entertainers,
which touches our hearts and excite our minds. Whatever be the genre of the movies, if we are making
them, quality is rest assured.
We entered the media industry with the production of Television Drama. From 2012 to now we
produced more than 25 telivision drama, telefilm and full length television film ‘’Dhaka Metro’’ which met
critical appreciation as well as commercial success. Now we are at the crossroads to emerge as major
production house with several projects in the pipeline. Entering into the incredible world of cinema was
an exciting inevitability on considering the friends we made, dreams we had.
It is that…. we are turning dreams into realities

8. Kallayan and Nawsheen the happily married couple are expecting their first baby.
Suddenly at the early stage of her pregnancy Nowshin meets to her ex-boyfriend
hillol who returned from abroad after a long time. From then hillol started to force
nowshin to divorce her husband kallayan to come back to him.
On the other side, Borda mithu the big boss of hillol pressured him to give his all
money back within 3 days. Actually hillol is the mastermind of the cyber crime world.
He has all the equipments of the hidden cam setup to capture the videos of love
making which he commits to many girls in his bedroom. Like the other cases after
some days hillol started to blackmailing nowshin to show the video footages of their
physical relationship. Nowshin become upset and frustrated by this incident. She
went hillols house….
By getting nowshin hillol become crazy and forced her to make love. Nowshin
agrees to his proposal with a secret plan. At the time of their having sex nowshin
takes a attempt to kill hillol and the climax begins……..

10. Now a days we hear about modern gadgets being used or
rather misused for a various reasons. With mobile cameras
within the reach of the common people we have also come
across instances where trusted friends and sexual partners
exploit the situation and blackmail their partners with
threats of making public intimate scenes shot during sexual
acts. These days there is a lot of awareness about hidden
cameras in hotel rooms and trial rooms of important malls
and shopping centers. Still many people are becoming
victims to the machinations of the evil minds who are out
to exploit innocent people. Hidden cameras are fixed in
hotel rooms trial rooms and the innocent public oblivious of
the hidden gadgets fall prey to the evil designs of such
rogue elements.

11. The target audience for this movie is for teenagers and adults
over the age of 18, however accompanied by an adult, ages 14
and over are fine watching the movie due to violence and
romantic scenes.
For Thriller lovers, this film has a beginning, middle and end
but also the climax and adventure customers pay for.

12. We chose ‘Social realism’ as our genre. This is
because we asked our target audience and they
decided for us that the best genre is ‘Social
realism’ because as they are teenagers they are
able to relate to the characters stories. Our group
also thought this would be the best genre as we
will be able to make it look professional as it is
based on people at our age, so we would be able
connect with the characters.

13. We based our film on the teenager girls and the housewives (13-35),
this is because we feel as the girls will be able to connect more with
the characters rather then boys will as they have the softer part inside
them rather then a boy. and would feel more hurt after the film.
Whereas boys would not take the story serious.

14. We decided on these decisions as we got
help from our target audience. Our target
audience was help to us when we were
planning because they responded on what
they would enjoy best to watch and what
interests them the most. However our group
also helped on the planning because we
worked together and thought about what
sounded best, and what would attract the
most amount of people. We thought of it as
if it was in the cinemas would we watch it.

15. The FS700 is a camera that despite its very awkward
ergonomics / impractical design and underpowered
codec, is a pretty unique, incredibly powerful camera. It
has a superb image, fantastic low light sensitivity, SDI
output, amazing super slow motion features PLUS of
course that mysterious feature of being announced as
“4K ready”.

16. ELEMENTS….

17. PLOT STRUCTURE….

18. Strengths
-110 minutes entertainment
-Energetic Casting
-Catchy shooting spot
Opportunities
-Peoples affinity for bangla
movie
-Huge number of viewer for
pohela boishak
Threats
-Political uncertainty
-Wrong perception about
Bangla Cinema
•.
Weaknesses
-Star from television media
-New production house

19. SEGMENT BASE ANALYSIS….
Geographic
Demographic
Psychographic
National rural urban
International film festival
Age 15 to 50
Income lower to upper middle
Youth network bangla movie lovers.
Healthy entertainment seekers
People who want to watch movie in hall
with family

20. Theatres….

21. Dhaka city Cineplex
Dhaka city halls
BALAKA
MODHUMITA
PUROBI
BILASH
SONY
RAJMONI
OVISHAR
ASIA
District and upazilla cinema halls
Jamuna Future park
Boshundhara star Cineplex

22. COMPETITORS ANALYSIS….
New Movie
BOllywood and Hollywood movies

23. COMPETITORS ANALYSIS….
New Movie
BOllywood and Hollywood movies

24. BRANDING STRATEGY....
Brand benefit Brand picture
Pureentertainment
Heavyentertainment
Healthyentertainment
Quality time with friends and family
Community service
A profitable movie dedicated to entertain the viewers

26. Logo....

27. Brand Scope
1. Stage Backdrop of the audio event
2. Audio release with movie back drop
4. Logo on the back side of Audio CD
5. Logo on Out film poster publicity
6. Special thanks to Sponsor at the movie titles

28. Deliverables for‘Powered By’(30 Lakhs):
1. Name of the sponsorto be associated to the event as ‘Powered
By’.
2. Sponsor’s logo prominently displayed on the stage Backdrop.
3. Company CEO will be invited as one of the HonorGuest.
4. Logo will be displayed on the backside of the Audio CDcover.
5. Special Thanks will be given to sponsorat the movie titles.
6. Sponsor’s promotion material played on the High Resolution
LCDscreens present at the venue at regularintervals.
7. This event will be telecasted in all famous TV channels in AP.
8. Sponsor’s logo present in all promotional and event related
material whereverpossible.
9. Logo space in hoardings & posters displayed throughout AP.
10. 20 VVIPpasses and 40 VIPpasses given as complements.
11. Live internet telecast through a leading website telecasted all
around the world.
12. Any of the Cast & Crew who are part of this filmwill visit your

29. Deliverables forCo- Sponsor(12 Lakhs):
1. Sponsor’s logo prominently displayed on the stage Backdrop.
2. Company CEO will be invited as one of the HonorGuest.
3. Logo will be displayed on the backside of the Audio CDcover.
4. Special Thanks will be given to sponsorat the movie titles.
5. Sponsor’s promotion material played on the High Resolution
LCDscreens present at the venue at regularintervals.
6. This event will be telecasted in all famous TV channels in AP.
7. Sponsor’s logo present in all promotional and event related
material whereverpossible.
8. Logo space in hoardings & posters displayed throughout AP.
9. 10 VVIPpasses and 20 VIPpasses given as complements.
10. Live internet telecast through a leading website telecasted all
around the world.
11. Any of the Cast & Crew who are part of this film will visit
yourmall orplace.

30. Deliverables forAssociate Sponsor(5 Lakhs):
1. Sponsor’s logo displayed on the side banners
present at the venue.
2. Sponsor’s promotion material played on the
High Resolution LCDscreens present at the venue
at regularintervals.
3. This event will be telecasted in all famous TV
channels in AP.
4. 10 VIPpasses given as complements.
5. Live internet telecast through a leading website
telecasted all around the world.
If you have any otherspecific requirements and
deliverables, we can discuss and arrange forthe
same.

31. IMC

32. Pre launch
The Launch
Post Launch
10 March to 9 April 2016
10 April
4 days before POHELA
BOISHAK
10 April to 12 June 2016

33. Anonymous posturing at urban areas

34. Information retention
Give the promotional partners visibility
Pictures or illustrations
Elements from the film are not always
available
A job for professionals you must trust

35. Rural
Urban
Tea stall
Rickshaw painting
Cinema halls
Cinema halls
University campus
Prime locations

36. -Facebook page
-Facebook page promotion
-Website about movie cast, theatre, ticket sales point,
songs, wallpaper and goodies
-Youtube trailer

37. BTV Bangla movie Musical show
Other privet channel musical show
Music channel
FM radios
Online radios
Website
Miking rural areas

38. =A true trailer, true to the movie ambience, dialogue, humour,
effects
=A trailer that will stay young and evolves
=It will give progressive perspectives
=And focus (early source of word of mouth)
=It should not reveal everything of the movie
(keep a few surprises for the longer version)
=Explain the title when it needs to

39. Guest appearance of cast in television channels and radio show
They will promote the film in different shows.

40. Press Conference
Road Show

41. Ringtones
Wallpapers
Mp3 songs
Welcome tunes

42. Newspaper ad
Magazine features

45. •Theatrical Window: ( 4 Months)
•Video/DVD rental and retail window : (4 –12 Months)
•Pay per View Television: (12 –17 Months)
•Subscription or Pay Television: ( 17-24 Months)
•Free Television: 24+ Months
Distributor Will handle all of these channels.

46. 1. To be released in 60 theatres across the country
2. Occupancy Rate for -1stweek –90%
2nd-3rdweek –80%
4thweek -60%
Last 3 months -(50% -40%)
3. Theatre share for -1stweek –20%
2nd-3rdweek –35%
4thweek -45%
Last 3 months -(60% -70%)

47. 1. Theatrical Window-
Ticket Sales Projection -10,26,05,030 Tk
Less: Theatre Share -(4,46,13,576 Tk)
Net Ticket Sales Revenue -5,79,91,454 Tk
Less: Distributor’s fee -(15% of 5,79,91,454 Tk) = (86,98,718.1)
= 4,92,92,735.9 Tk
2. Video/DVD rental -(45% of 20,00,000 Tk)
-9,00,000 Tk
3. Video/DVD retail -( 20% of 10,00,000 Tk)
-2,00,000 Tk
4. Pay per View Television: -(15% of 40,00,000)
-6,00,000 Tk
5. Subscription or Pay Television: -( 35% of 60,00,000 Tk)
-21,00,000 Tk
6. Free Television -( 50% of 50,55,000 Tk)
-25,27,500 Tk

48. Theatrical
Window
1stWeek
Theatre Share
20%
2nd-3rdWeek
Theatre Share
35%
4thWeek
Theatre
Share 45%
Last 3
months
Theatre
Share
(60%
-70%)
Total in
Taka
Ticket Sales
Projection
2,54,62,080 2,26,54,800 73,39,400 4,71,48,7
50
10,26,05
,030
Less: Theatre
Share
(50,92,416) (72,29,180) (33,02,730) (2,82,89,
250)
(4,46,13,
576)
Net Ticket Sales
Revenue
2,03,69,664 1,54,25,620 40,36,670 1,88,59,5
00
5,79,91,
454

49. Items Amount in Tk
Theatrical Window 4,92,92,735.9
Video/DVD rental 9,00,000
Video/DVD retail 2,00,000
Pay per View Television 6,00,000
Subscription or Pay
Television
21,00,000
Free Television 25,27,500
Net Projected Sales 5,56,20,235.9

50. Items Amount in Tk
Posters 6,00,000
SEO 2,40,000
Miking 3,00,000
Roadshow 7,00,000
Billboards 6,00,000
Premiere 4,00,000
Newspaper Ad 4,00,000
Facebook Page Ad 1,50,000
Goodies 50,000
Content Marketing 2,00,000
Magazine Feature 50,000
Misc 3,00,000
Total Promotional Cost 39,90,000
Movie Print (64 screens*1,20,000Tk) 76,80,000
Total Budget 1,16,70,000 Tk

51. Net Projected Sales 5,56,20,235.9
Total Budget (1,16,70,000 Tk)
Net Profit 4,39,50,235.9

52. Witnessing
TV
SOCIAL MEDIA
YOUTUBE
FACEBOOK
ROADSHOW
Become inspired
friends
Researching
Movie review
TV
Blogs
Social media
Website
Purchasing
Ucash
Book my show
Theatres
Goodies
Using
Tshirts
Wrist band
Mug
Sharing
Social media
Social network
Word of mouth
Aspiration Consideration Advocate

53. Further queries Contact:Further queries Contact:
With Best regardsWith Best regards
www.facebook.com/mukhoshmanushthefakewww.facebook.com/mukhoshmanushthefake
LET’S TALK BUSINESS.