2. About the video
• Prema re tora is an unique musical journey through a soft romantic story telling
pattern along with beautiful melody blend with scenic scenes.
• Love is a word which changes time to time now a days and this odia music video
describes the emotions and true love definition in a dream sequence like a fairytale
• The innocent feelings of the lead male character is portrayed by sanu who is an
emerging star of ollywood (1st successful odia web series - rabana podi, music
videos – awara, ishq, asa ra akasa, ishqiyaan) whereas his beloved wife role is well
enacted by ankita (awara, ishq, ishq-2, ishqiyaan, rabana podi, bazigaar).
• With the heart touching lyrics of rakesh dash
• The music is directed by anurag patnik and video will be directed by K.Saransh and
many associated directors like art director jagruti das (NIFT Hyderabad) & mausam
sahoo (MSE Films)
• This video also guarantees to experience a new level of VFX & editing.
3. KEY PROFILE (STAR CAST)
SANU
One of the most stylish & emerging star of ollywood who is
not only good in acting but also delivered his potential in
the field of singing. He made 1st successful odia web series
- rabana podi, & started his carrier in hit music videos –
awara, ishq, asa ra akasa, ishqiyaan. Now he will be seen
in the upcoming film with archita sahu in the movie
champion as a lead male role.
ANKITA
Very talented & very beautiful odia actress of the next
generation. she made 1st successful odia web series -
rabana podi, music videos – awara, ishq,ishq-2, ishqiyaan,
bazigaar.
4. Key profile (singers)
SWAYAM PADHI
Musical sensation of 2017-18 he rendered his vocals for latest hits
like – “tu mo nua sayari, meheboob, spandana re…”
ASIMA PANDA
Nightingale of odisha well known for her blockbuster songs like
“o balma, meheboob, desi pila, A for apple apple B for banana..”
HUMAN SAGAR
Melodious voice of odisha known for his romantic numbers like
“sun zara sun zara, dhire dhire, gazal gazal, tu mo love story, raba
raba, tu mo hero..”
SABISESH MISHRA
Soothing and fresh voice of ollywood who rendered his vocals for
songs like “mo chat ra wallpaper, mohabaat, o saaware, mana re
kian, Meherbaani…”
5. Key profile (TECHNICAL)
ANURAG PATNAIK (composer & programmer)
Youth sensation known for his very trending music. Worked as composer &
arranger in Mumbai & Chennai. Worked as programmer for A.R. Rahman &
engineer for Prasad labs hits “unnalae (tamil), to hata dhari (odia).. ”
CHANDRODAYA GHOSH
Mixing & mastering for lots of bengali,marathi & Bollywood hit
movies like “prem ratan dhan payo (bollywood), ashtavakra (marathi)”
K . SARANSH (director)
Very promising upcoming sensation in field of direction worked on
projects like “to hata dhari (odiaone), meri zindegi (mse films)”
VIJAY KISHORE (distributor/producer)
1st post production DI grading and 3Dcomposing VFX company in
odisha who is well established in odia film industry since more than
15years.
7. Music Composing & programming - Anurag pattnaik
String arrangement – MKB Studios (chennai)
Cuatro & ukulele – Aura studios(kolkata)
video direction – K . Saransh
Costume designer & art director – Jagruti das (NIFT Hyderabad)
Male singer – Human sagar, Swoyam padhi, Sabisesh mishra
Female singer – Asima panda
Actor – Sanu, Ankita
Mixing & Mastering – chandroday ghosh(mumbai)
Distributer – Vtunes pro (BBSR)
3D composite & vfx – Pixel engine studio (BBSR)
Post production, DI grading, banner – Phoenix films lab pvt ltd (BBSR)
Web partners – NGO Portal, Khanti Katakia, Music serum, Muzic technica, Cute odisha,
Googly odisha, Odia express, Loria group, FMD, Cinecritics, Pixelkare, radio splaky
Radio partner – radio chocolate
11. Target market
• The theme of the music video is very soothing romantic song,
adapting western and Bollywood pattern with EDM music.
• We are looking at the target audience in the age group of 15-60 who
will love to listen this type of music.
• Youth marketing will pay a major role in your brand development.
• This will be a good way to make a brand name and reach the hearts
of music lovers.
12. Sponsorship brackets
• Title sponsor (Rs50,000/-)– a chance to feature your products in the video and use
the clipping from it the way you want for future advertisement and endorsement.
Your name will be highlighted as the title sponsor in the marketing campaign. The
video will be titled as saying powered by followed by your brand. This will provide
you maximum visibility. Additionally there will be acknowledgement and a big size
logo everywhere including VIP access for everything.
• Co sponsor(Rs40,000/-) – a chance to feature your product in the video and use
the clippings from it the way you want for future advertisements and endorsement
your name will be visible next to the title sponsor in the marketing campaign. you
will be given acknowledgement and logo everywhere.
• Associative sponsor(Rs30,000/-) - a chance to feature your product in the video
and use the clippings from it the way you want for future advertisements and
endorsement. Your name will be visible next to the co sponsor in the marketing
campaign. you will be given acknowledgement and a medium size logo
everywhere.
13. Sponsorship benefits
• The marketing campaigning of this music video is going to be vey effective and
wide spread.
• So it will be possible for you to reach a large audience as well.
• This video will be promoted by web partners like NGO Portal, Khanti Katakia, Music
serum, Muzic technica, Cute odisha, Googly odisha, Odia express, Loria group,
FMD, Cinecritics, Pixelkare, radio splaky.
• It will be also promoted by either radio chocolate or Vodafone depending on the
space provided but they all have agreed to it.
• Apart from this we have a great plan to viral this video in other social sites like
Facebook, YouTube, Instagram, twitter including tiktok by creating #prema re tora
contest to tag us directly and the lucky winner will get an opportunity to meet the
star cast.
14. Marketing for the video
There will be partner integration in all of the
followings :
• E-mail marketing
• Online media and social networking – widespread publicity on
Facebook, YouTube, Instagram, twitter including tiktok
• Print media, magazines and press coverage
• TV coverage
• Radio airing
• Street marketing- getting local vendors and shops into the act
for maximum reach.
• News channel coverage
15. Conclusion
• This music video can be a good platform to launch your brand, further
endorse it and spread its reach or show an appreciation of the arts.
• We will be able to help you in product placement according to your needs
and products you want to showcase and market in a way the video looks
tasteful and catchy.
• The team working on this project is one of the best.
• A good end product is guaranteed.
• This kind of sponsorship is new in odisha.
• It has reaped its reward in the west now its your turn to take advantage of
it.
