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MAX is a 360 degree film marketing company. At MAX, We create
unique conversations for our clients in the entertainment business
with our innovative marketing ideas. Our focus is to position our
clients indelibly in the minds of audiences across the country. Our job
is to know what works best for our clients and carve a communication
strategy in line with business and marketing objectives.
WHO ARE WE?
OUR
OFFERINGS
We build innovative marketing idea for films & brands
Build achievable marketing campaigns
Get celebrities to endorse brands
Identify new opportunities for promotions
Movie tie-ups
Cross Promotion opportunities
Open new markets
New product launches
Experimental marketing
OUR VERTICALS
To be the Pioneers in the industry of innovative campaigns and
brand associations
To Maximize brand associations with movies and to create a brand
out of the film itself.
360 ° Degree Film Marketing
Brand Solutions
Media Buying
OUR VISION
OUR
FEATURED
WORK
AWARDS TIMES NETWORK
National Award for Marketing Excellence
2018
( Film Marketing and Innovations)
MAXimising
Innovations
These are the snapshots of Media
Coverage of innovations conceptualized
and executed by Max.
WORLD CELEBRATING SAAHO DAY
A Smashing Hit Worldwide
‘KABIR SINGH Ka PVR’
Shahid Kapoor’s Kabir Singh to have it’s own PVR Cinema!
‘KABIR SINGH Live In Concert’
‘ZEE Cinema- TELEVISION PREMERIE’
Sirf Bade pe nahi, Chote parde pe Bhi #MAX Dhamaka
‘ZEE CINE AWARDS 2019’
Creatives
T-SERIES – NON FILMS SONG MARKETING
TOP 4 Songs are marketed by MAX
“SAAHO” re Bahubali
Making Videos Were Never Used so Effectively to
Create Buzz
Unconventional Marketing Strategy for a
Debutante Receives Accolades
Bollywood Actors Go BLANK
#GOBLANK
MANIKARNIKA
Touching Sky During Uttarayan
PHOTOGRAPH
An Unique Idea to Get Clicked by Nawazuddin
SHAKEELA
The Quirkiest 'Shakeela Calendar'
For 2019
Scares People Even Before it’s Release
AMAVAS
NAMASTE ENGLAND Surprised Audience and
Media with the launch of Bhare Bazaar
When PARMANU Exploded To Kill Evil!
John Abraham launches first look of PARMANU in the presence of lakhs of people
during Ramleela…..
PARMANU Activity Creates Headlines
Nationally….
First ever - All India Innovation Conclave
LIVE Telecast on Doordarshan & One Hour Republic Day Special on
Zee News
With PAD MAN
Akshay Kumar
Breaks his Own Records!
#PADMAN Challenge
Resonating with the thought of original
PadMan Mr. Muruganantham being a
start up entrepreneur, a grand ‘Start Up
Superhero’ contest was held in
partnership of PadMan with Franchise
India and Entrepreneur India
The First ever All India Entrepreneur Hunt!
BAADSHAHO- First Bollywood Trailer to be
Launched at ‘Opera House’
MUBARAKAN – First Ever ‘TWIN CITY’ Song Launch
Sangeet Event Before the ‘MUBARAKAN’
WEDDING
First of it’s Kind MEET & GREET
Where stars like Anil and Arjun Kapoor surprise general people by visiting their homes
and create memories for life for them!
The Biggest Film Announcement Event
in the History of Indian Cinema
Enormous Media Coverage across Print, Electronic &
Digital Nationally..
Badrinath & his Dulhania Take Over Delhi by Storm
The GRAND WELCOME WHEN JACKIE CHAN arrived in
India!
And the Strategic Chain of Events!!
DISHOOM cast performs Live Stunt for fans…
SIB Marketing Strategy Covered by Times Of India
KABIR SINGS ROARS at the Box Office
The PAD MAN Impact
#OCTOBERLOVE
PARMANU
Makes Blast at the Box Office
A flood of rave reviews for this visual treat!
TUMBBAD
BADSHAHO
Rules Box Office on Day 1
Male Debut Film Opening Day Nos
Aayush Sharma 2.18 crores
Harshvardhan Kapoor 1.4Crs
Kartik Aryan 95 lacs
Ishaan Khattar 30 lacs
Loveyatri Wins People’s Hearts & Opening Day
Numbers at the Box Office !
SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
HIGHEST Debutant Opener in Concept Driven Films
- 2018-19
MOVIE FIRST DAY
Blank 97 Lakhs
Notebook 50 Lakhs
Beyond the Clouds 30 Lakhs
Mard Ko Dard
Nahi Hota
30 Lakhs
Bhavesh Joshi
Super Hero
30 Lakhs
SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
HIGHEST Debutant Opener Till Date
MOVIE FIRST DAY
Kis Kisko Pyaar
Karoon
10.15 Crores
Student Of the
Year
7.48 Crores
Dhadak 8.71 Crores
Hero 6.85 Crores
Heropanti 6.63 Crores
Mirzya 1.80 Crores
SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
Second HIGHEST ‘Akshay Kumar’ Starrer Till Date
MOVIE FIRST DAY
Gold 25.25 crores
Singh is Bling 20.67 Crores
Housefull 3 15.21 crores
Rustom 14.11 crores
Toilet Ek Prem
Katha
13.10 crores
Jolly LLB 2 13.2 crores
AirLift 12.35 crores
PadMan 10.26 crores
SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
Urban MULTIPLEX Films In 2016
MOVIE FIRST Day
Ki & Ka 7.30 crores
Kapoor & Sons 6.85 crores
Baar Baar Dekho 6.81 Crores
Neerja 4.62 crores
Pink 4.32 crores
Fitoor 3.61 Crores
Te3n 2.61 Crores
SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
ACTION Films In 2016
MOVIE FIRST Day
Dishoom 11.05 crores
Baaghi 11.94 Crores
Shivaay 9.24 crores
Force 2 5.62 Crores
Rocky Handsome 5.19 Crores
SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
MAXimus
Innovations for
Niche Films
MONSOON SHOOTOUT
- First Time Ever audience get a Chance to Choose
the Ending of the Trailer!
LUPT
Innovations are Independent of the Budget of the
film!
BEHEN HOGI TERI
Promotion Strategy Attracts Eyeballs
MAATR
Springs a Surprise With its Opening Day Number
HARAAMKHOR
Changes Box Office Game
MONA DARLING
Bollywood’s First Anti-Campaign
Sophie’s Single Launched on
Sonam Kapoor’s app
First for Any Single!!
Niche Concept Films In 2017
MOVIE FIRST WEEK
Haraamkhor 1.34 crores
Death in the Gunj 96 Lakhs
Anarkali of Aarah 89 Lakhs
Irada 85 Lakhs
Mukti Bhavan 47 Lakhs
SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
Small Budgets Films In 2016
SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
MOVIE FIRST WEEKEND
Lupt 1.56 crores
Kaashi 95 Lakhs
5 Weddings 50 Lakhs
Jack & Dill 50 Lakhs
Dussera 20 Lakhs
Niche Issue Based Films In 2016-17
SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
MOVIE FIRST WEEKEND
Maatr 40 Lakhs
Nil Battey
Sannata
32 Lakhs
Aligarh 29 Lakhs
Laal Rang 25 Lakhs
Buddhia
Singh
25 Lakhs
Niche Thriller Based Films In 2016
MOVIE FIRST DAY
Veerappan 1.77 crores
Raman Raghav 1.10 crores
One Night Stand 60 lakhs
Traffic 40 lakhs
Phobia 25 lakhs
SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
Niche Audience -Content Driven Films 2015 -16
MOVIE FIRST DAY
Dhanak 32 Lakhs
Waiting 27 Lakhs
Masaan 26 Lakhs
Ankhon Dekhi 18 Lakhs
Zubaan 12 Lakhs
SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
For any Business related queries please contact
varun@maxmarketing.in
www.maxmarketing.in
VARUN GUPTA
IMDB Profile

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Max Marketing Company Profile

  • 1.
  • 2. MAX is a 360 degree film marketing company. At MAX, We create unique conversations for our clients in the entertainment business with our innovative marketing ideas. Our focus is to position our clients indelibly in the minds of audiences across the country. Our job is to know what works best for our clients and carve a communication strategy in line with business and marketing objectives. WHO ARE WE? OUR OFFERINGS We build innovative marketing idea for films & brands Build achievable marketing campaigns Get celebrities to endorse brands Identify new opportunities for promotions Movie tie-ups Cross Promotion opportunities Open new markets New product launches Experimental marketing
  • 3. OUR VERTICALS To be the Pioneers in the industry of innovative campaigns and brand associations To Maximize brand associations with movies and to create a brand out of the film itself. 360 ° Degree Film Marketing Brand Solutions Media Buying OUR VISION
  • 5.
  • 6. AWARDS TIMES NETWORK National Award for Marketing Excellence 2018 ( Film Marketing and Innovations)
  • 7. MAXimising Innovations These are the snapshots of Media Coverage of innovations conceptualized and executed by Max.
  • 8. WORLD CELEBRATING SAAHO DAY A Smashing Hit Worldwide
  • 9. ‘KABIR SINGH Ka PVR’ Shahid Kapoor’s Kabir Singh to have it’s own PVR Cinema!
  • 10. ‘KABIR SINGH Live In Concert’
  • 11. ‘ZEE Cinema- TELEVISION PREMERIE’ Sirf Bade pe nahi, Chote parde pe Bhi #MAX Dhamaka
  • 12. ‘ZEE CINE AWARDS 2019’ Creatives
  • 13. T-SERIES – NON FILMS SONG MARKETING TOP 4 Songs are marketed by MAX
  • 14. “SAAHO” re Bahubali Making Videos Were Never Used so Effectively to Create Buzz
  • 15. Unconventional Marketing Strategy for a Debutante Receives Accolades
  • 16. Bollywood Actors Go BLANK #GOBLANK
  • 18. PHOTOGRAPH An Unique Idea to Get Clicked by Nawazuddin
  • 19. SHAKEELA The Quirkiest 'Shakeela Calendar' For 2019
  • 20. Scares People Even Before it’s Release AMAVAS
  • 21. NAMASTE ENGLAND Surprised Audience and Media with the launch of Bhare Bazaar
  • 22. When PARMANU Exploded To Kill Evil! John Abraham launches first look of PARMANU in the presence of lakhs of people during Ramleela…..
  • 23. PARMANU Activity Creates Headlines Nationally….
  • 24. First ever - All India Innovation Conclave LIVE Telecast on Doordarshan & One Hour Republic Day Special on Zee News
  • 25. With PAD MAN Akshay Kumar Breaks his Own Records!
  • 27. Resonating with the thought of original PadMan Mr. Muruganantham being a start up entrepreneur, a grand ‘Start Up Superhero’ contest was held in partnership of PadMan with Franchise India and Entrepreneur India The First ever All India Entrepreneur Hunt!
  • 28. BAADSHAHO- First Bollywood Trailer to be Launched at ‘Opera House’
  • 29. MUBARAKAN – First Ever ‘TWIN CITY’ Song Launch
  • 30. Sangeet Event Before the ‘MUBARAKAN’ WEDDING
  • 31. First of it’s Kind MEET & GREET Where stars like Anil and Arjun Kapoor surprise general people by visiting their homes and create memories for life for them!
  • 32. The Biggest Film Announcement Event in the History of Indian Cinema
  • 33. Enormous Media Coverage across Print, Electronic & Digital Nationally..
  • 34. Badrinath & his Dulhania Take Over Delhi by Storm
  • 35. The GRAND WELCOME WHEN JACKIE CHAN arrived in India! And the Strategic Chain of Events!!
  • 36. DISHOOM cast performs Live Stunt for fans…
  • 37. SIB Marketing Strategy Covered by Times Of India
  • 38.
  • 39. KABIR SINGS ROARS at the Box Office
  • 40. The PAD MAN Impact
  • 42. PARMANU Makes Blast at the Box Office
  • 43. A flood of rave reviews for this visual treat! TUMBBAD
  • 45. Male Debut Film Opening Day Nos Aayush Sharma 2.18 crores Harshvardhan Kapoor 1.4Crs Kartik Aryan 95 lacs Ishaan Khattar 30 lacs Loveyatri Wins People’s Hearts & Opening Day Numbers at the Box Office ! SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
  • 46. HIGHEST Debutant Opener in Concept Driven Films - 2018-19 MOVIE FIRST DAY Blank 97 Lakhs Notebook 50 Lakhs Beyond the Clouds 30 Lakhs Mard Ko Dard Nahi Hota 30 Lakhs Bhavesh Joshi Super Hero 30 Lakhs SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
  • 47. HIGHEST Debutant Opener Till Date MOVIE FIRST DAY Kis Kisko Pyaar Karoon 10.15 Crores Student Of the Year 7.48 Crores Dhadak 8.71 Crores Hero 6.85 Crores Heropanti 6.63 Crores Mirzya 1.80 Crores SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
  • 48. Second HIGHEST ‘Akshay Kumar’ Starrer Till Date MOVIE FIRST DAY Gold 25.25 crores Singh is Bling 20.67 Crores Housefull 3 15.21 crores Rustom 14.11 crores Toilet Ek Prem Katha 13.10 crores Jolly LLB 2 13.2 crores AirLift 12.35 crores PadMan 10.26 crores SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
  • 49. Urban MULTIPLEX Films In 2016 MOVIE FIRST Day Ki & Ka 7.30 crores Kapoor & Sons 6.85 crores Baar Baar Dekho 6.81 Crores Neerja 4.62 crores Pink 4.32 crores Fitoor 3.61 Crores Te3n 2.61 Crores SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
  • 50. ACTION Films In 2016 MOVIE FIRST Day Dishoom 11.05 crores Baaghi 11.94 Crores Shivaay 9.24 crores Force 2 5.62 Crores Rocky Handsome 5.19 Crores SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
  • 52. MONSOON SHOOTOUT - First Time Ever audience get a Chance to Choose the Ending of the Trailer!
  • 53. LUPT Innovations are Independent of the Budget of the film!
  • 54. BEHEN HOGI TERI Promotion Strategy Attracts Eyeballs
  • 55. MAATR Springs a Surprise With its Opening Day Number
  • 58. Sophie’s Single Launched on Sonam Kapoor’s app First for Any Single!!
  • 59. Niche Concept Films In 2017 MOVIE FIRST WEEK Haraamkhor 1.34 crores Death in the Gunj 96 Lakhs Anarkali of Aarah 89 Lakhs Irada 85 Lakhs Mukti Bhavan 47 Lakhs SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
  • 60. Small Budgets Films In 2016 SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year ) MOVIE FIRST WEEKEND Lupt 1.56 crores Kaashi 95 Lakhs 5 Weddings 50 Lakhs Jack & Dill 50 Lakhs Dussera 20 Lakhs
  • 61. Niche Issue Based Films In 2016-17 SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year ) MOVIE FIRST WEEKEND Maatr 40 Lakhs Nil Battey Sannata 32 Lakhs Aligarh 29 Lakhs Laal Rang 25 Lakhs Buddhia Singh 25 Lakhs
  • 62. Niche Thriller Based Films In 2016 MOVIE FIRST DAY Veerappan 1.77 crores Raman Raghav 1.10 crores One Night Stand 60 lakhs Traffic 40 lakhs Phobia 25 lakhs SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
  • 63. Niche Audience -Content Driven Films 2015 -16 MOVIE FIRST DAY Dhanak 32 Lakhs Waiting 27 Lakhs Masaan 26 Lakhs Ankhon Dekhi 18 Lakhs Zubaan 12 Lakhs SSource- Bollywood Hungama ( Comparisons within Similar Genres released in the same year )
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