Ashfaque Shaikh has over 6 years of experience in senior marketing and advertising roles. He has managed brands across various industries in both the UAE and India. Some of his key achievements include launching new products and campaigns for brands like Ajmal Perfumes, VLCC, and Medcare Hospitals that increased sales and brand awareness. He also led innovative marketing initiatives for brands in India such as NEO Sports, Parachute, Radio Mirchi, and insurance companies. Shaikh has expertise in digital marketing, media planning, and helping clients achieve their goals through strategic solutions.

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ASHFAQUE SHAIKH
Dubai 0528 655-050
• ae.linkedin.com/in/ashfaques • ashfaques.wix.com/ashfaque • ashfaque.i.shaikh@gmail.com
Senior Account Manager
Marketing / Advertising / Digital Marketing / Media Planning
An accomplished Senior Marketing and Advertising Manager with over 6 years’ experience in providing brand
communication, brand building and management services to reputed brands across Beauty & Wellness, Luxury Retail,
Healthcare, FMCG, Real Estate, Media, Finance, Fashion, Telecom and Insurance sectors.
Hands on expertise in Digital Marketing and 360° campaigns, planning & execution of advertising campaigns and the
review of implemented strategies in terms of profitability and growth. Proven capabilities in leading innovative
marketing campaigns to help generate brand and product awareness to catalyse sales.
Proficiency in streamlining business processes, thereby prioritising for clients and helping them achieve immediate
and long-term goals. Ability to lead and create definitive solutions in complex situations with rich experience in
developing business across geographies.
Professional Experience
Feb 2013 - Present Senior Account Manager, Ikon Advertising & Marketing, Dubai
Brands Managed: VLCC Personal Care, VLCC Services, Ajmal Perfumes, Prime
Hospital, MEDCARE Hospitals and Medical Centre, Total Lubricants, Sharp
Electronics(ITL Cosmos), GIORDANO, Ajmal Real Estate, Ras al-Khaimah
Medical and Health Sciences University (RAKMHSU)
Oct 2012 - Feb 2013 Account Manager, JWT, Mumbai
Brands Managed: Good knight and Birla Sun Life Insurance
Jun 2010 - Oct 2012 Project Manager, McCann WorldGroup
Brands Managed: NEO Cricket, NEO Sports, Radio Mirchi, Indian Oil, Videocon
Mobile Services, Parachute Advansed Hair Oil, Parachute Advansed Knowledge
Centre, Western Union Money Transfer, Parx-a fashion brand by Raymond.
Jan 2008 - Jun 2010 Senior Business Development Executive, Brainstrust India Ltd.
Training and consulting agency providing customized solutions to optimize results
for world renowned companies like Philips, TATA, Colgate etc.
Jan 2006 - July 2007 Customer Relations Advisor, 3 Global Services
Education Qualification
MBA (Marketing) RIMS, Mumbai, India 2010
Bachelor of Science Mumbai University, India 2006
Higher School Certificate (HSC) Mumbai University, India 2003
Secondary School Certificate (SSC) Mumbai University, India 2000
CERTIFICATIONS
Certificate course on Six Sigma, Problem Solving, Decision Making and Process Orientation

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Key Achievements (UAE)
AJMAL PERFUMES
 Launched Ajmal Mega Promotion Campaign which helped increase footfalls and conversions
 Launched BLU, Dao Limited Edition, Hikaaya and several other brands in the UAE, Kuwait, Qatar,
Bahrain, Oman and Saudi Arabia
 Launched a 360° communication for the Ajmal Ramadan ‘Mission Million Campaign’ – A Cause Based
Marketing initiative by Ajmal
 Worked on the Nomenclatures for several French Perfumes based on the Arabic & French fusion
 As a proactive approach, frequently provided nomenclatures for the future launches
 Introduced new communication routes based on the research and articles talking about new trends and
activities happening in the GCC. For e.g. Calligraphy & Graffiti routes
 Introduced ideas to increase sales especially during Shaban and Ramadan
 Launched Products in online platform by tying up with Souq.com, thereby meeting the sales target
 Participated in one of the most successful ‘Quli Oui Prose’ Campaign in order to target the Arab Youth
 Worked on the Gifting concept and tactical Campaigns for Ramadan, Valentine’s Day and Hajj
 Launched Makkaj Products in UAE through Mushaira Event and a stand in Global Village
VLCC SERVICES
 Conceptualised an Anti-Obesity Day communication with ‘Habibi – I’ve Lost It’ Campaign
 Introduced ‘DNA-based Weight Loss Program’ the first scientifically proven weight loss method
 The success of DNA-based weight loss program resulted in ‘DNA Skin’ for beauty
 Worked on Slimsonic, Bellewave and several other launches from VLCC Services in UKQB and Kenya
 Introduced label reading program as a Cause Based Marketing initiative from VLCC
 Find ways and means to bypass MOH constraints and yet deliver the message to our TG
 Responsible to updating in-center branding of VLCC Services centers in UAE
 Released several testimonial campaigns of the happy customers to build trust in the brand
 Worked on conceptualising Franchise Concept in KSA, Egypt in order to penetrate in the GCC
 Worked on several tactical campaigns for special offers during Diwali, Eid, National Day etc.
VLCC PERSONAL CARE
 Worked on communication of Witch Hazel & Rose Water Face Wash including a TVC
 Successfully launched the ‘All Purpose Moisturising Cream’ in the TV & Digital Platforms
 Executed an interactive QR code campaign in a leading mall that received a great response
 Launched digital campaigns for Face Care and Facial Kits in KSA Market
 Created a complete Digital Range Booklet, now a part of the VLCC Natural Sciences website
 Responsible for complete packaging of the products of VLCC
MEDCARE HOSPITALS & MEDICAL CENTERS
Won the pitch for MEDCARE Hospitals and Medical Centers as a strategic advisor
OTHERS
 Launched several products campaign from Sharp Electronics & Rhythm and also promote during Dubai
Shopping Festival and GITEX Shoppers in Dubai
 Worked on the Total Lubricants account for UAE and Saudi Arabia
 Promote SHARP televisions and Washing Machines in Carrefour, Emax and Geant Brochures
 Worked on several real estate launches some of them are: Centurion Towers, Habitat, Riah Towers etc.
 Promote Orient Finance through print and radio mediums

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Key Achievements (India)
NEO SPORTS NETWORK
 Launched campaign for NEO Network ‘A Milestone of our own’ after NEO won the No.1 Sports Network
in India
 Built a campaign to Launch NEO Sports Network in America, Canada and Bangladesh
 Pitched for World Series Hockey and carried out a research in India for finding the reasons for Hockey
becoming a dead sport
 Promoted and popularized unpopular sports like Golf, Badminton, Hockey, Rugby and Motorsports etc.
 Won accolades for the Golf promotion campaign: ‘Raise your standards to watch Golf’
 Creating a buzz among the Indian Youth by promoting Bundesliga and Serie A leagues
 Promoted Cricket matches taking place in the Indian Subcontinent making it the most viewed sports
channel in India for 3 consecutive years
 Promoted IPL matches telecast in America, Canada and Bangladesh
PARACHUTE ADVANSED
 Launched Parachute Advansed ‘Khoobsurat hai Badhna’ campaign in India
 Designed Parachute Advansed Knowledge Centre portal
 Promoted Parachute Hot Oil in the Indian market giving the Indian hair oil market an innovative product
 Launched and promoted Parachute Puma Body Lotion from its inception – a 360° campaign, now one of
the most preferred body lotion in Tier II cities in India
RADIO MIRCHI
 Organized and promoted India’s biggest Radio Advertising Awards – Mirchi Kaan Awards in 2011/12
 Advertising Campaign for Mirchi completing 10 years in several parts of India
 Executed an interactive QR code campaign in a leading mall that received a great response
 Launched digital campaigns for Face Care and Facial Kits in KSA Market
 Created a complete Digital Range Booklet, now a part of the VLCC Natural Sciences website
 Responsible for packaging and KLD for all the products of VLCC
OTHERS
 Launched Spring Summer 2012 and Autumn Winter 2013 campaign for Parx by Raymond
o Introduced ‘Hyperculture’ concept for the first time in India
 Promoted Good knight spray after the success of liquidators in the Indian Market and Conceptualized a
radio campaign
 Introduced Wealth with Protection Solutions with Yuvraj Singh as the brand ambassador for Birla Sun
Life Insurance
o Tied up with a famous show 'Zindagi Abhi Baaki Hai' which covered Yuvraj Singh (the legend
of Indian Cricket) and his comeback after battling cancer
o Worked together with the client to come up with Nomenclature for new plan introduced twice
every month
 Cannes Young Lions 2012 outdoor advertising Gold winner for innovative thinking & execution of
Western Union Money Transfer
 Worked on the Brand Identity and position of Indo-Asian Electricals, a brand acquired by Legrand